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1) Online vs. In-Person Sales
As we look into trends for online sales you might wonder if e-commerce is the right direction for you. Based on the Quarterly Retail E-Commerce Sales Report of the Department of Commerce, online sales have steadily increased through 2022. This rise continued regardless of the fact that online shopping restrictions were lifted. We can expect these trends to continue into 2023 and even beyond.
What do these mean to content creators? Although you may be preparing to start a shop when your revenue starts pouring in, e-commerce will likely be a steady source of earnings over the long term. The online sales can also provide creators with additional benefits, including:
- Advantages over overheads: Retail storefronts are expensive, requiring hundreds of dollars a month in rent, utility, maintenance, and staffing. You can also partner with a trusted online sales platform (like ) at only a small portion of the price.
- Time and Hassle: Setting an online store can be time-consuming, expensive, and stress-inducing. The difficulties of the process create a lot of opportunities for content creators to feel disillusioned and avoid starting. But, with a reputable eCommerce platform, you'll be able to get all the resources and assistance you require to get selling on the internet immediately.
2) Marketing Trends of Content Creators
It is essential to be profitable in the process of monetizing your work. What are the ways that content creators are making profit? In 2022, the Tilt's Content Entrepreneur Benchmark Research offers insight that will predict the most profitable outlets for your brand.
3) Look up trends for 2023
The trend of checkouts will continue to grow in 2023. More creators will likely use e-commerce platforms which provide customizable and automated checkout processes.
4) Selling Streaming Live: Emergence of Live Commerce
The influencers and creators of content know the purchasing power of social media. Therefore, they have the potential to flourish in the current trend in sales: live commerce.
Live Commerce is the process that encourages viewers to purchase the items featured on livestreams while watching. by providing links to product pages with an automated checkout , users can click and buy while following along with a streaming.
According to Statistica Livestream sales were responsible for $17 billion in the US in 2022--and they expect the number to double in the next three years. If you can capitalize on your livestream's influence, you will be ahead of the growing trend through 2023.
5) Most popular payment methods
- Credit and debit cards In a time when more traditional payments are losing market share to more modern options Credit and debit cards are still at the top of the list. According to data obtained from WorldPay, credit cards will account for 20.8 percent of all online payments until 2024. Meanwhile, debit card purchases will account for 12.0 percent of all online transactions.
- Applications for Mobile Payments Data obtained from Insider Intelligence suggests that the 2023 industry will be able to generate $1.152 trillion through mobile payment apps--like PayPal as well as Zelle. Paying for transactions without mobile apps' compatibility could render your brand inaccessible to these important transactions.
- Mobile wallets: Apple Pay, Google Pay, Samsung Pay, along with other mobile wallets, have skyrocketed in popularity over the past few time. The simple and secure payment methods are expected to be responsible for 51.7 percent of all electronic commerce transactions in 2024.
- BNPPL: Buy now and pay in the future (BNPL) payments have been gaining traction. A popular instance is Klarna, a BNPL platform that divides purchase into four installments that are interest-free. Afterpay as well as Affirm have significant stakes within this market as well. According to Juniper Research, the e-commerce market was populated by 360 million BNPL customers in 2022. This figure is predicted to exceed 900 million by 2027.