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Google Analytics is a free online application that offers an outline for success in digital sales. For people who are who are new to online sales, Google Analytics can seem like the most intimidating part to begin with. But, it's extremely simple to use provided you are given the correct guidance. Here is a closer review of the 5 essential things you should know about Google Analytics tracking for eCommerce sites.
1: It's Much Easier than It Seems
First thing to be aware of while exploring the world of Google Analytics is that it seems complicated and complex. It is actually more simple than what it appears.
Google Analytics launched in November of 2005. Since the beginning, the platform has changed numerous times. 16 version updates were released in 2021 alone. With each new update, Google Analytics becomes a smaller amount smarter, and more friendly for users. In fact, it takes only three steps to setup your eCommerce tracking using Google Analytics.
2: How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the process of integrating Google Analytics into your selling platform will depend on how friendly your platform is to Google Analytics. For sites, it takes only three steps:
- enable enhanced eCommerce tracking in Google Analytics
- Embed the Google's Global Site Tag Into Your Products
- Enable Google Analytics eCommerce Tracking In Your Marketplace Settings
You can read our full guide (with pictures) for setting up your Google Analytics tracking here.
3: Why Do I Need Google Analytics for my eCommerce?
The more information you can gather to drive your sales, the better. Without accurate data, your business online is operating in the dark. This tool helps sellers understand the way customers interact with their apps and websites. Google Analytics will tell you:
- How many views certain items have received, allowing you to determine the best place to increase production.
- How is your traffic coming via? Are users able to access your site through the links on your social media sites? Do they search online? Knowing how your customers come across them can assist you in expanding and improve your selling strategies.
4 How accurate is Google Analytics eCommerce Tracking?
Ask the app not to track? It is tracking that fuels Google Analytics' fire. If users disable cookies, or decide to not track, Google Analytics will go blind on their data. Therefore, there's the possibility that your website has witnessed higher number of visits from customers in comparison to Google Analytics reports.
But, the information that Google Analytics can track is incredibly accurate. The platform has an automatic filter that blocks bots and spiders (web crawlers that are operated by search engines) from information.
5: What Do I Contact Help With Google Analytics?
offers paid services you can access for Google Analytics help:
- Grow: Our Grow Membership level gives you access to 1-on-1 support with professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels, you have a dedicated expert assigned to your account. They will guide the setup of the process of setting up your Google Analytics setup or help you resolve any problems you might encounter with the platform.
What About Google Analytics 4, Google Analytics
As we mentioned above, Google Analytics is constantly evolving--and Google is working on major changes to its platform. Google Analytics 4 is the latest version of the platform. Google Analytics 4 offers updated privacy features, improvements in integrations, improved tracking, and smarter analytics fueled by Google's Machine learning technology. The eCommerce platform supports both Universal Analytics and the new Google Analytics 4. Be on the lookout for our GA4 guide, which will be out soon.