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It's happened before. It's when you go to a website searching for the item or service you're looking for but without warning, you're lost- adrift in a sea of pop-ups, confusing texts and vague directions. It's easy to forget what you were trying to find and leave from the site without purchasing something, irritated and frustrated by the experience.

It's not how you would like your clients to feel. Prioritizing the customer experience will help you to prevent this issue from occurring on your sales page.

It is essential to think about user Experience (UX) in the design of your sales pages. UX encompasses every aspect of the interaction between the customer and the business, its services, and its products, including how they feel about their time spent on the site.

For your users to benefit from your site and have a great time on your page, design with them with them in their minds. Here's how to do so:

1. Get To Know Your Public

Find out who will purchase your product to them, and then focus on the needs of those who will purchase. Are they knowledgeable regarding your products or services? Or do you need to give an explanation of your home page? Do your clients require services you do not provide?- if so, can you expand your website's content in order to fulfill the need of them?

Get feedback from your customers following their checkout, and be receptive to the feedback they provide. There's no way to tell the moment a comment will give you a new brilliant idea for increasing the sales of your business!

When you have a better understanding of your clients and their needs, you can optimize the sales page of your website to direct customers to what they want and eliminate any unnecessary content which can distract customers from visiting.

2. It's Accessible

Accessibility is huge in the current UX field, but its popularity isn't the reason to design your content using it as a consideration. The ability to make your content accessible to those with disabilities increases your audience and tears down walls that otherwise would hinder people's access to your content.

Here are some ideas to make your sales page easily accessible

• Select text with a high-contrast contrast as well as background colors. If your site's background is white, then use black text and vice versa. Do not use colors as the sole method to differentiate links- if one link is red and one green, someone who is colorblind might not be able to discern the different. A different method of distinguishing links is by using designs to direct users (ie: "Click the square button").
• Include closed captions in the video or audio content you've created. While manually typing captions isn't an enjoyable job, it's essential for hearing impaired people to be able to use this feature. There are AI services that can automate your captions. You also may hire a freelancer complete this for you.
• Beware of strobing lights and rapidly changing brightness levels, which could negatively impact photosensitive people as well as people suffering from epilepsy. Some websites should feel like dancing, however your sales page should not be among them.

Accessibility isn't a quick and easy solution, so it's important to be aware of it every time you're creating something fresh on your sales website. Check out the Web Accessibility Initiative to keep your website current to the most current guidelines.

3. Stay Consistent

Utilize the same words to refer to your products throughout your site, in order to keep your audience from becoming unclear. Don't call your the same product as a pamphlet, instruction manual, a comprehensive non-fiction guidebook or guidebook all on the same website. Stick to one title so the reader knows the product they're purchasing.

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If you've followed these suggestions, you're prepared to have a review your website's sales pages and be sure that it is in compliance with your newfound UX guidelines!

We've got pre-made sales page templates that have been proven to be successful that you can try out for free with the 7-day trial. Test it today for no cost, and see the reasons why thousands of people just like you changed to HTML0.