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Why instructional videos are an important factor in occasions |

Jun 27, 2023

It's becoming harder to get people to show up at events in person or online. If landing page promotions, emails, and social media posts aren't getting your event the numbers of registrations you're looking for, it might be time to think about how video can drum up interest and excitement to your event.

Instructional videos can make it easier for people to comprehend the importance of your occasion. Instead of a webpage that outlines the event's details, send an engaging video to your target audience. The video can draw people's interest on topics that will be featured at your event, tease venue details, answer common questions, and finally, show the worth of your event with visual story telling.

In the beginning, generating demand early for an event is difficult, it could be even more difficult to keep interest high once your event is live. On average, virtual event have a non-show rate of 35 percent. In order to encourage attendees to log into your event, you'll need a marketing campaign that excites participants, informs them, and encourages attendees.

In this post this post, we'll discuss ideas and examples of instructional videos so you can design event marketing campaigns that are FOMO-inducing.

This article:

What is an instructional video?

5 ideas to prepare for your event's instructional videos

Pre-event videos can help set expectations with attendees, hype up the space as well as make your event easier to access. Plus, 47% of marketers think that interactive content is among the most efficient lead-generation tools.

Are you looking for inspiration to generate enthusiasm at your next event? Here are five suggestions on how you can build momentum using pre-event instructional videos.

Venue walkthrough for the event

The videos you create for your event's pre-event instruction are expected to generate excitement. The sharing of a walkthrough for the event video is a great opportunity to inform guests about the coming agenda. Also, they can be a way for those who haven't attended to feel a sense of anxiety and join in.

Brian Cole, the founder and CEO of creative production firm edgefactory says that video walkthroughs of venues can be an element of a program designed to prepare participants to go.

"This video could include images of the area the conference is in to get attendees excited to travel, some key bullets to inform the participants and encourage them to participate, and a call to action to join the meeting," he says.

"Then we produce different videos like explainer videos on how to register for an event, or on how to download and engage in an app for events and even a list of the top 5 things you need to know prior to attending an event."

The London-based conference for marketing Atomicon shared a short reel giving prospective attendees an idea of the venue, atmosphere, and events. The final message is a call to action to boost the number of attendees.

Live FAQ

Are you constantly receiving similar questions regarding your occasion? Schedule a live FAQ where guests can pose questions at any time in real time. Share details about what people are likely to experience at the event and why they should attend as well as the time it's scheduled to start.

It's easy to create an engaging and informative Q&A session with video. When you've finished recording your session you are able to edit your video and then add it to an editable template and then upload it on your preferred channel.

Screen recordings of the program walkthrough

Interactive maps

Have to inform the guests of the location of the main stage? Or where the after party will take place?

If you're planning to host a big in-person event, an interactive map could help the attendees get their bearings before they arrive on site.

Video infographic

A animated infographic or instructional video can be a way of explaining the program of your day's schedule.

Event organizers could employ animations to inform attendees how to choose and reserve different events. You could also use infographics to explain the purpose behind the event.

Four ideas for live events video tutorials

Planning an event comes with some unpredictability. The online registration process is only a couple of clicks, therefore registration is difficult to take for. Although thousands may have registered for the upcoming conference online, there's no guarantee of attendance until kickoff time and log-in.

Furthermore, how do you ensure that people stay engaged once they're in your online event?

Marketers have to get the attention of attendees attention by showing how the conference isn't just a way to learn new material but also an opportunity for engaging with the speakers and socializing with fellow participants.

Make sure that your virtual and in-person attendees engaged throughout the event by using these informative video ideas.

Demos

Demonstration videos are the right choice when you want to show a product live. They typically feature original footage that highlights the product's features through testing, un-boxings, or someone showing how to use the features of the product.

If it is an event, demonstration videos could appear during the keynote or as an ad-break.

Tutorial

During the event, speakers can share a pre-recorded tutorial video. This video will teach the audience an upcoming skill like the use of a particular device's capabilities.

Alternatively, it could be a masterclass led by an expert on how they achieved a specific result.

Screen record a how-to video

Screen recordings are becoming a increasingly popular element of marketing campaigns. By 2022, 57 percent of video marketers created screens-recorded films.

It comes as no surprise as to why they're a simple method to display instead of telling viewers. It's important to edit efficiently so that they appear on-brand as opposed to amateur. If your event is focused on the internet, then smooth screen recording can be helpful in demonstrating various features and usage cases.

Live stream Interactive sessions

Want your offline participants to take part in the live streamed events? Set up live streamed sessions with interactive elements so that everyone is able to participate. If you're hosting an event live that includes speakers, you should include live polls and live Q&A or networking events to encourage participants online as well as in person to join in.

7 ideas for marketing post-event videos

The best event content can live on long after the event's conclusion. Great event content from presenters, topics, and sessions have the potential to engage participants until the event's next edition. Event marketers should strive to create brand loyalty through events that are evergreen so attendees will be eager to attend the next event.

You can go beyond the typical event highlight video and help your attendees continue to be educated by using these ideas for online videos.

Video on key learnings

In the aftermath of your event, provide small snippets to help your attendees retain the main takeaways of the event or day.

Brian Cole of Edgefactory explains the importance of creating recap videos to help the event to live on even after the guests have left for back home.

"After the event, we provide a highlight of everything that was happening at the event such as interviews with opinion leaders at the event, as well as sponsors or sometimes the event team thanking people for attending," he says.

"This assists the viewers in retaining their takeaways from the event, helps them remember the benefits of attending, and gets people excited about attending the next event," He states.

Brian's agent, Edgefactory, recently produced an enthralling video to promote 2023's Quest SKO IT operations and cybersecurity conference. In the video, the host talks with speakers, attendees, and organizers about why they're at the conference, their most important experiences, and the lessons they've gained from the experience.

Event recap video

Videos that recap remind guests about the positive experiences they gained out from your experience and inspire attendees to be excited for the future.

They're also a great way of recycling your event's content as well as expanding your reach to the social media channels. Recap videos can include an assortment of reviews as well as highlights from the event, along with plans for next year.

Lori Hall, co-founder and director of creativity at the Pop'N Creative, a multicultural marketing company Pop'N Creative explains how a video recap of the event helped them amplify the reach of a single event partnership in partnership with Hulu and Hulu in New Orleans.

"We made a short video to guide our consumers through the specifics of the journey and Hulu shared a daily recap every day's events on their social profiles. It allowed them to record online impressions, and later upgrade those numbers," she says

"The Rink @ The Hulu Motel had a total social reach of 8.1M which was amplified through our celebrities, influencers and VIPs who shared their experiences on social media. The Rink at The Hulu Motel on their networks."

Recordings of speakers

Ever gone to a presentation that you learned something interesting and then forget about it a few days later? We've all been there. us. To help attendees apply the lessons they learned at your event, help them out by recording on-demand speakers.

Include a link your recordings from the speaker by way of a follow-up message few days after the event. Make it easy for people to find what they're looking to find by organizing your the recordings into chapters, and then providing an unwritten transcript.

After Semrush's Global Marketing Day, the company posted recordings of its keynote speakers to the website. Visitors to their site is able to view the videos for free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Make your event more fun and offer participants the chance to win a prize and show off their competitive sides through a fun video-based quiz.

The event could occur after a keynote speech, following a schedule of events, or async once the event has ended.

Create personalized videos

Instead of sending out a standard text-based email summing all the highlights of your event make sure you send an individual video. Show your face, thank participants for attending and then talk about the main highlights of your event.

Training videos

80% of people attend virtual events for educational reasons. Make sure to tap into their desire for learning through sharing instructional videos after the event. Based on the content of your keynote speakers' presentations, you could create a sequence of tips as well as best practices and the most important lessons.

You can also ask your presenters to design short 10 minute online training sessions loosely based off their presentation.

Follow-up Q&A

Participants are able to send questions prior to the Q&A, or they can have them ask questions live.

Online course bundle

Make your event an online course series. This is an excellent way to ensure your event won't be forgotten. This is also a method of getting non-attendees involved.

Provide your course for a single payment, or as a monthly subscription. Course videos can also create brand recognition for your coming events, as well as encourage registrations.

Create your own instructional video tutorials today.

Video tutorials can be helpful to advertise your event at any stage of your campaign. They're an effective way to create anticipation, encourage participants to participate as well as encourage prospective attendees to sign up. The key to effective instructional videos is to know the audience you're targeting and to share content that'll entertain and educate your audience.

Do you want to take your online event participation to the to the next level?

Video for event marketing instruction FAQ

How can you create a good promotional video for your occasion?

A good promotional video should serve as a teaser to your event and generate anticipation among prospective attendees. You can build hype for your event's program with walkthrough videos, sneak previews and highlights of past versions. The promotional video should be short and sweet, so you leave viewers looking for more.                 What are the advantages from event-related video marketing?

Video is one of the most effective marketing methods to help people visualize the reality of your occasion. Utilize your videos for marketing to generate excitement before the event, motivate guests, and extend the reach of your event after it will be over.                 What factors should I consider when producing videos for events?

If you're planning to create a film for an event, have the right plan. Make sure you have clear objectives regardless of whether you're aiming to raise awareness, increasing sign-ups or involving attendees at home. In order to avoid spending too much, establish a sensible budget and stick to it.