What's the distinction of CRO and SaaS? (Interview by growth specialist Frederic Linfjard) -

Does conversion rate optimization in SaaS or any other software differ from the traditional A/B test for E-commerce?

Do you believe it's all about making people click the "buy" click (like the store on the internet)? Which is the most crucial part in this?

I enjoyed lunch with the group of Growth expert (and Director currently for Growth of Planday) Frederic Linfjard I was intrigued to learn more about his views are on these topics.

The CRO in SaaS is greater than "red button, in contrast to. the blue button."

Here are some examples of our conversion

"Conversion rate optimization does not involve hitting the red or blue button. It's about maximizing the total worth of the customer's lifetime."

"Traffic Traffic, traffic" are what software companies are focusing on. Then they cease testing and sign up for trial or buying. At the end of the day it is difficult to discern whether they're turning out over a month, or if they are staying?

"You could increase your revenue in the same amount in the event of similar visitors by focusing on keeping clients for a longer amount of duration. Many people overlook this possibility in software firms. ."

The entire transcript is here:

Nathan Collier Nathan Collier is the Director of Content and Community for .

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