What will a Psychologist do? What can a Psychologist teach people who are mental health experts from 55,000 individuals to "Heal the World"
Dr. Michelle Gottlieb is determined to help certified mental health professionals "go out and change the world" through treatment using EMDR.
She is doing this with her business co-owner as well as co-president Dr. Curtis Rouanzoin, through their business venture called EMDR Professional Education. "We give medical professionals who are in need of the understanding of how to execute this specific type of therapy that is known as EMDR. It is an acronym that refers to Eye Movement Desensitization and Reprocessing" she explains.
Gottlieb describes EMDR in terms of a well-studied, scientifically-based psychotherapy that initially was used to treat therapy for trauma. "It's becoming recognized to be beneficial in treating all sorts of mental health problems," she explains.
The fascination with EMDR began about a decade into her career as a psychotherapist. Traditional talk therapy clients, she was not seeing any improvements in her patients as she had expected. "While I helped people in their struggle it was not enough to help them recover. There was a wound that was not healed," she says.
Once she realized the healing powers of the practice, she signed up for an EMDR training course to ensure that she could implement these strategies into her personal therapy. "It's been completely knocking my socks off for years It really helps in the healing process for patients," she says.
20 years after her and Rouanzoin founded their private EMDR training firm in the year 2018 . By the year 2020 they migrated the whole company to the web with the help of . They have since provided over 500 education to students through the website. How to accomplish this:
Skip ahead:
- The was the first stop for the EMDR therapy profession in general.
- They flipped from face-to-face into online-based training
- They designed easy learning paths
- The price competition was employed
- A sensation of belonging
- They were used by a large population
- They have diversified their advertising channels
- Creators of web content that is created by collaboration
- They offer a social-driven user experience
- They made up a uniting team
It became a single-stop shop for all the modalities of EMDR Therapists
The moment Rouanzoin Gottlieb as well as Rouanzoin made the decision to start their own company for training and wanted to approach things differently. "We really wanted to be the only one-stop solution for all EMDR practitioner," says Gottlieb. "We wanted to help people get started on the path and then move on to higher education perhaps even to become accredited as an EMDR trainer or facilitator. ."
According to Gottlieb's account, she with Rouanzoin was determined to deliver the course in a space that was warm, inviting and felt like a part of the community. These are the main themes of EMDR professional training.
"We are seeing people return to express their gratitude for aid, and I've also helped stop the pain of the world," says Gottlieb.
It was a shift from one-to-one instructions and then on-line instructions.
At the start of their business in 2018 the business was able provide additional resources which included assessments, material and recordings of talks with the Drip Schedule. "We have always considered that it would be wonderful having the capability to perform everything online?" Gottlieb states.
When covid shut everything down the Gottlieb's team immediately began to think about how they could transition the traditional in-person program towards web-based applications. "We decided to investigate the issue," she continues. "That's our way of doing things as we've always been which is the reason we continue to expand our ."
Because they already had an excellent knowledge of Zoom and Zoom's features the only thing they had to accomplish was find Zoom and then use Zoom to host live classes. "We had made it half-way," she adds.
Most of the education of today is online. However, they're starting to teach some classes in person again after the restrictions on pandemics have been eased. "We've discovered that both methods work," she says.
Additionally, to cater for the requirements of students of various kinds they offer a range of different learning options which include smaller groups to students who like studying in smaller groups. They also offer an online learning environment that's hybrid in nature, meaning students meet regularly in person, and then completes the remainder of their online learning.
They came up with distinct routes to learning
It offers two kinds of instruction: basic and advanced. each of which is approved by the EMDR International Association (EMDRIA) who sets the standard for EMDR educational requirements. "All of our classes have been subjected to examinations to make sure that they're approved through EMDRIA," explains Tiffaney Tiffin who is one of the employees for EMDR Professional Training, who is in charge of the support of the program.
Students must complete the 57 hours of fundamental education prior to taking advanced classes. The course is provided through EMDR Professional Training or an other education institution. The basic training is conducted in a live format by making use of Zoom. After they've completed the fundamental learning requirements, they're able to join the group, which includes resources including PDFs, videos as well as a form. They also get 20% off the advanced classes.
The basic training course is completed - although not required - certification is required. Students can then be certified as EMDR consultants by EMDRIA.
Advanced training classes are less extensive, similar to classes that provide various live streaming as well as live streamed content. There's no particular way to go about completing advanced training and the learners professional certified can select from a plethora of classes to earn credits for continued education as well as to increase their abilities and learn about specific areas of clinical expertise. "In advanced courses, students put their money in their own personal growth along with the clients they serve," is the conclusion of Gottlieb.
They made use of price competition
In determining their pricing they took into account what their competition was offering.
The students also ensured that they picked a budget which will cover the entire cost, and taking into account everything they need to spend money on.
The cost of basic training is usually $1,500 to $2,100 USD, based on the level of certification. In other words, someone who works with a business that is profitable and is licensed will likely pay more than graduate students.
When, having completed the fundamentals of instruction, students wish to become a member of the organization known as membership and be a part of the membership community and be eligible to be a member by paying a monthly fee of $19 USD or $99USD for the entire year using the membership cost. membership cost choice.
The price of more advanced classes will vary. Hour-long classes cost $79 USD. half-day courses are $450 USD, while the most thorough 20-hour education program that spans five months is priced at $850 USD.
In order to process payment transactions for payment processing, the EMDR Professional Training team makes use of payment processing .
The created sense of belonging
The team recently been able to add to the Communities part of their fundamental courses for membership and training.
Students are now able to get help not just from peers via their Communities website, but also the whole group of instructors who are able to help students in their education."
Since the launch of Communities at the mid-February point of 2023, Communities have helped students to cheer on their fellow students. In addition, the team of trainers assists the two communities by giving advice and suggestions whenever they need it.
The sense of community been crucial in the making of material. "Everytime Michelle and Curtis meet they debate what their students require. They're always listening to their community" Tiffin adds. Tiffin.
"We're keen to ensure that our customers are content with their needs and they're secure and at ease," states Gottlieb.
They offered food to many people
The only people that are qualified to provide EMDR Professional Training are professionals working in mental health according the regulations and guidelines set forth by EMDRIA. This includes graduates, students who completed a post-practicum training that eventually leads to a licensure process and certified mental health professionals currently practicing in the area.
Gottlieb says she believes that the EMDR segment was more senior in population. Nowadays, more and younger students are enrolled in classes and becoming significantly diverse. "We're encountering students of all form, shape and color as well as religions and genders," the instructor says.
In order to help expand this reach, BIPOC offers currently various scholarship opportunities for those who belong to BIPOC. BIPOC community.
They've expanded their marketing channels
It is believed that the EMDR Professional Training group was initially established by word of mouth. over the course of four years, the company has held a variety of training events - some with over fifty people in attendance at the course of a single event. A majority of participants will share with a few people about the event afterward and help spread the word. "Mental medical professionals can be described as socially-minded people," says Tiffin. "They are in contact with one another and want to cooperate ."
It also relies heavily on emails; every time that an advanced class is scheduled and promoted as a class on its database of students, this includes people who've completed fundamental training, as well with a larger audience of trained EMDR professionals.
Contacts are available through the website after users have visited the site, there is an offer which is shown for users to receive 10% off items once they are on the email list.
The organization also offers free Neurobiology of EMDR classes that will collect email addresses.
Furthermore, the company advertises its own services by working together with the other facilitators and lecturers in each course. Every facilitator receives promotional material from the company for promoting the course via their social media pages and email lists.
The firm invests money into Google ads as well as the firm is featured on EMDRIA's website as a company that offers training.
They created content through cooperation
The co-operative nature of advanced educational courses could be an opportunity for everyone because the profit is divided between the school as well as the instructor. "One problem which professionals have to face is the fact that they only earn money during their hours in the classroom in front of a customer," explains Gottlieb. "If they're away on holiday or sick, they can not earn any money. The idea that doctors make money passively is awe inspiring to them. ."
"In various ways, it's a massive collaboration" adds Tiffin.
Based on the ability of the presenter to perform with regards to the creation of material using technology, the creation method differs for each course. There are those who need help in developing their technology skills, while other possess a great presentation skills and need assistance in making the content. That's where the EMDR Professional Training Team helps to create a perfect, well-designed program - all while following the EMDRIA guidelines.
They offer a social-driven customer experience
If you're being asked about the customer journey how it's described by Gottlieb the way it's explained is similar to this:
An individual who haven't seen the results they'd like to make in their work with clients is aware of the treatment EMDR provides. It's possible that you've heard of it or twice and have a deeper look at the process of treatment. Then, they search for online courses that teach EMDR in the first place, and EMDR Professional Training is found. Then they read about it and discuss with people they know who are accredited by EMDR about the college where attended and what they enjoyed regarding it and negative aspects about it. Further research is conducted prior to reaching out to EMDR Professional Training, first entering their email address into the website, and then receiving their discount of 10% coupon. Then they contact the organization directly to get additional information.
"Community" is an important word for our company. If people are able to talk to us, and gain a sense of who we are as well as our business practices and the services we offer, selling to us is fairly simple considering the cost effectiveness of our services."
The group formed into a large group
According to Gottlieb the feat she as well as Rouanzoin did was possible because of their help. "It is a collaboration between a group of people," says Gottlieb. "And it's becoming quite like an entire village." ."
"We cannot remove one of us currently," laughs Tiffin.
Alongside Tiffin who does assistance with applications, they have an email marketing specialist along with an artist, graphic designer, virtual assistant and training staff and a team of scholarship recipients, researchers and an accountant.
When it comes to helping teammates, Gottlieb recommends that creators of online classes hire people who have the same goals - in addition to people they feel comfortable with and communicate with. "My my partner and I are aware that no matter what transpires, we'll remain together. Always," she explains.
Gottlieb thinks that the most important thing she has achieved is seeing the communities she's created and the amount of students that attend classes. "I often make a point of telling Curt"look at our neighborhood" she says.
This post was first seen here. this website
This post was first seen on here