What is the reason to think about the name of your course -
The name you give your course determines the course's name. In the end, not only does the course's name reflect your subject matter but like any good book, titles entice the user to learn more.
As you know, people who visit websites have limited attention spans, and they often make snap decisions from a single impression. Most folks only stay on the page for 15 seconds at most If the description of your site doesn't get the attention of your audience, they might choose to go elsewhere for information that is worth their time.
In order to help you consider more carefully what is the best name for your class we've put together six reasons as to why we believe it's crucial to engage in this discussion about your course name.
The course looks more professional when branded
If you've ever named courses Bring the name to your mind. How does the name reflect on your brand? The phrasing, the wording images, banners, and text all show the learner what your company is about? Everybody should consider the way their courses reflect the brand they represent. By using language you would employ to define your brand's aesthetic, you're making sure that your program is an extension of what you provide as a whole.
A good course name allows for specific design elements
The more precise and specific your course name is, the more you can use it as a design basis. In this case, instead of offering the "introduction to photography" course, your customers could say that they are enrolled in the "photography bootcamp" as well as "photography academy." This kind design can unlock a wealth of potential.
In a bootcamp, for instance, it is possible to refer to lesson elements as "stations" where learners can stop to practice a new ability. The students can also run "drills" (quizzes) to check their skills. When you have a targeted, specific name, the course unlocks greater potential for creative, unified and precise course design.
SEO Best practices are able to draw more users
It is also possible to test potential name ideas via Google Trends. This free service can help you identify search volume patterns in addition to related search questions and subjects. For example, if you search "how to create a video" on Google Trends, you'll see that the most relevant topics include "YouTube" and "TikTok." Therefore, if you tailored your course specifically for "how to create a vlog using TikTok," you may hit a niche market where there are more people curious about your program!
This distinguishes you from competitors
This is one of the primary reasons why it's important to consider the title of your course. Prospective students must see from the beginning that your course is unique from your competitors.
Think back to the photography bootcamp example. If your course fully embraces this concept of"bootcamp "bootcamp" and over time, it could be viewed by your competitors as a comprehensive crash course on the subject. Others interested in the subject will begin to recognize that your course has a distinct design from standard course and will gravitate towards your course as having a perceived advantage over your competition. Everything starts by naming your course!
The course's name must "mean" some thing.
One big mistake in naming courses is falling into the trap of appearing too cute or clever. Acronyms, puns, and other variations of words are fun and exciting to brainstorm however, at the final analysis, they are often empty cliches that aren't very meaningful. Relying too much on a pun can even cause confusion for learners and make them turn off. The quality of your writing should be superior to the cleverness each time.
It establishes expectations for learners
Similar to the SEO specificity purposes, specificity in your name must also be able to address pain points your course is going to solve. One approach to think about this is to answer the question "What do I get from my course?" Most often, it is related to learning outcomes, which will be the outcomes you would like your learners to take away from the course.
Let's think back to the video-blog example. "How to vlog" isn't really a good idea. "How to do vlogging on TikTok" is more effective But what do learners really taking away? "From Beginner to Pro Learn to Vlog with TikTok" provides a little more the value of your course.
What people are purchasing is what they are buying is a transformative experience. The name of your course should set the expectation for the amount of work ahead of them, while hinting at the benefits. What can your course do to improve their lives?