What is the process that helps this director of creativity create the most memorable content for marketing?

According to Alex Wilson, Executive Creative Director of Amplify. The process of making marketing-related content is the same like creating other types of content. It's about trying to get (and keeping) the attention of viewers. "You can get people to understand how important engaging content is," adds Alex. "I have found that most users are not averse to being sold or promoted to when they're having fun."

Amplify is a leading innovative company that specialises in marketing through experiential, designing massive, multi-faceted events as well as experiences. They then sell them to big brands like Playstation, Netflix, Levi's as well as many more. "We have the ability to make our ideas come to life on every platform," says Alex. "Historically we've been described as a"more brand experience" agency, however content was always at the core of everything we do."

We were able to meet with Alex to talk about the origins of his creative method, as well as his views regarding the current market conditions. Discover the topics Alex spoke about in our conversation as well as watch the interview video below.

Which one is your North Star when it comes to making video?

"Our purpose is to teach and to entertain. This is among the major advantages that video offers. It can be done with a captive audience. When we talk to someone who would like to inquire about our ability to make use of technology for a particular thing, we think of that period as one single event or plot within a bigger narrative."

What can you do to ensure that your product is top-quality? How can you ensure that you're following the correct path?

"Audience, always. Each person we're talking with is crucial. Are you talking to them in the manner they'd prefer to be addressed according to how they'd like to be spoken to? It's crucial to start by talking to the people in front of you and how you're able to accomplish best in your interactions with them. Also, you should provide them with something of value. Don't interrupt the experience however it is important to enhance the experience overall."

What do you know about the kind of content best suits your client?

"Whether you're searching for the kind of experience that's immersive, or seeking out individuals who are an avid admirer of the program you're searching for on Netflix or whether you're developing the future of mobile phones and changing the form of the market for retail to be, or even launch of new games or footwear. Each action that we perform begins with the consumer and focuses on what we can do to apply the concept through a number of media.

It is not our intention to attain a particular outcome. The people we work with and the documents we supply aren't able to accomplish this goal with a clear mind. This is the reason that compromise, collaboration, and co-creation comes from. We can help you discover an optimal solution, no matter the way they saw it at first."

How do you determine the effectiveness of your efforts?

"For we, the question is about "Did you tell the truth about that tale to the people that we wanted it to? What's your opinion? This is the sole thing that we need to be cognizant of. Our society is in constant close contact with an array of subcultures and cultures and. Our department is a leader of strategic planning that is focused on the culture. The agency has always been present.

We try to work with everyone rather than broadcasting our content to them. We urge them to join us in developing the content and experiences to ensure that they are happy with their customers as well. There's no absolute answer to the definition of success, however, if the content we produced was with a style that is appreciated by the people around us, it's an incredible victory our side."

What's your favorite piece of advice that you've received?

"My chief creative director, Jeavon Smith, said that I should "Ignore the sound.' My opinion is that not absconding with the sound is useful in all settings. It allows you to concentrate on what you are trying to accomplish and the issues your colleagues are working on, and also helps you work with a an overall sense of harmony due to the quantity of sound."

What are you planning to use it to accomplish ?

"Lots of artists working in the studio, or in agencies employ this technique with a myriad of different ways. The art of attracting talent is among the most well-known. Discovering new talents will be of great help to us. To use internally, the way we describe our research in the previous piece to create a collection of our research. It is possible to trace the origins of the work that we've written about in this essay or, if we'd like to capture this in some manner so that we could return to the information."

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