What is the best way to market more than 100 Places on your Online Course to a single corporate client
This year, more than $8 billion has been approved to be spent on training as well as coaching and consultation between large and small organizations as well as nonprofits and companies.
56% of training is provided by outside trainers and instructors (experts similar to that you).
This is the part that's interesting Over 50% of the education being provided is delivered on the internet.
What I learned from being the decision maker for the 7-Figure Training Budget
My prior life was when I was Chief Learning Officer for an enormous business. The budget for my annual expenses exceeded 7-figures.
I purchased all sorts of training courses, ranging from NLP to our sales team and diets that are alkaline to our retreat for the executive team. I also purchased the drumming circle that we use for our company gathering, as well as everything else that you would expect to see such as sales, leadership, productivity, and so on.
The lesson I have gained was this: If you can connect what you are doing with the outcome a company is looking for, businesses are more likely to work with them.
The Benefits of Selling Your Online classes to corporate customers is a great idea
Since launching my own firm training experts and business about how to design classes which have brought in millions of dollars of online courses, coaching and consulting sales from individuals and corporate clients. There are several methods to do the same:
1. You can offer many "seats" in your class to a single customer. Corporate clients have been able to purchase 10, 20 or 50, 100 or even 250 seats in my courses at prices ranging between $179 to $1997.
2. It's possible to integrate your online training course by offering up-sells such as online group coaching, as well as an on-site, custom virtual implementation session.
3. It is easy to modify the existing online course to suit corporate customers. It is possible to modify the course for greater accessibility the students in your class by organizing an exclusive implementation call to all students from the company which is hosting the course. Also, you could create an application in line with the current developments based on the concepts you are teaching in your class. There are a myriad of options.
4. A strong presence with corporate clients can help in getting several more customers. Knowing that you've had the privilege of working with corporate clients can help your business gain a quick boost of credibility when advertising your products and services to customers of other kinds.
Pre-Selling an Online Course to a Corporate Customer Prior to you Create The Course
If you don't already have an online course to sell? Making a sale to a potential customer for a pre-sales online course before creating it can be an excellent way to define what content you intend to integrate into your course, and to also fund the the course's creation.
It's much simpler than you imagine. Meetings with corporate clients I always guide them through an exploration process, and then have them tell me what they'd love to include as an online training course.
It is possible to reverse the process and offer that material to other corporate clients or even launch it for individual customers.
What To Look For If Corporate Customers Purchase What You Sell
There are 2 questions you might ask yourself in order to gauge whether corporate clients are likely to accept the deals you make.
Question 1. Is your subject matter something that corporations are interested in learning more regarding?
Here are some examples of the kinds of training corporate clients invest each year:
- Accounting and Finance
- Administrative Formation
- Customer Service
- Health and Wellness
- Human Resources
- Particular Training and Instruction for the industry specific instruction
- Information Technology
- Leadership and Management
- Marketing
- Personal Development
- Efficiency and Organization
- Sales Training
- Software
- Strategies, Creativity, and Innovation
- Team Development
- Training and Facilitation
Question 2. What does the topic of my class connect to an outcome that an investment by a business would?
An easy way to get corporate customers to appreciate the worth of your course is to connect the benefits that your program generates with profits.
It's not difficult to identify the link to earning money with subjects like the art of selling, or social media marketing?
However, what happens if you're teaching about something which has no obvious relationship to the subject that is sleep therapy?
You can ask these questions:
What results do I expect my proposition will yield?
What's the relation between this outcome and the profitability?
Here are a few topics that my clients have offered to the corporate market
| Class Topic | What is the result you're providing? | What do these results relate to profit? |
| Sleep Therapy | To get babies to go to sleep |
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| Boundaries | What are you able to do to avoid having conversations that hinder the team |
|
| Writing | How do you write convincing copy? |
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| Storytelling | What are you able to do to tell the "Hero's Journey" the story? |
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If you are an experienced, coach, or consultant as a freelancer, public speaker or small-scale business owner, there is an immense opportunity to assist big and small-sized organizations as well as non-profits as well as associations.
In the next free webinar to members of the community, I'll discuss the best ways to attract corporate clients. This includes:
- Who is the person who purchases the goods they buy? What are they buying and what are they investing in, and the best way to determine if they buy what YOU can offer
- One thing that you must not do is speak up during a meeting with potential corporate customers (this can send you into the dark hole of "We'll get in touch with you" ..." and it is almost never the sales)
- The best way to go from selling your online courses programmes, courses and other services by enrolling just one person at a time to selling bundles comprising 50, 100 or even more, to a single company
- What do you need to complete before picking your phone or send an email is to make certain that your clients recognize the worth in your services and to invest in your services (most professionals do not realize that and do not reach the first level)
- An effective 4-Part Conversation Frame to facilitate a dialogue with your client to help close the deal.
Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has worked with thousands of professionals to create and introduce profitable online classes. She also designed worldwide model learning courses online for brands such as Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine speaks about online learning strategy and digital marketing. She has appeared on stage with numerous influential influencers, such as Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.
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