What is it that Nick Huber of The Sweaty Startup is pulling back the curtain to reveal what it means to be

Learn how creator Nick Huber uses his experience in establishing a profitable small business to assist other entrepreneurs with his content and classes.

Small business owner and investor in real estate Nick Huber started his Real Estate Masterclass by creating a Google Doc.

A week later, he'd written 10,000 words.

Three and a half months after, the course was ready for launch.

"I did not overthink it. I wasn't spending too much time in the grass. I was able to get it cleared," Nick explains.

The course was a success. Nick earned $350K from courses sales within the very first month.

However, sales of this kind do not just appear out of nowhere.

Find out how Nick grew his audience by making his work public, as well as the strategy he used to launch his course, and advice to fellow creators.

Let's discuss "unsexy small-scale businesses"

Nick doesn't believe in keeping secrets.

As the creator the creator of The Sweaty Startup  He shares a behind-the-scenes look at what it means to run a successful small business through the newsletter, blog with Twitter, YouTube channel podcasts, online course as well as an communities on the internet.

But Nick was never a creator.

Before starting The Sweaty Startup, Nick was already an established small-scale business proprietor. The founder of the student storage business along with a friend in the final year of his college. Storage Squad expanded to 25 cities in the college system; and after 10 years they sold the business at a price of seven million dollars.

While on the road, Nick realized that there isn't much content out there regarding building what he refers to as an "unsexy small-scale business". Then he decided to begin filling the gap with his blog. public: sharing his insights from growing a successful small business and navigating the realm of investing in real estate.

In the year 2018, Nick was on a meeting with his young brother, who has his own company, when inspiration struck for the Sweaty Startup Podcast .

Nick was sharing what they learned in the process of building his own company. If Nick's brother was receiving lessons the lessons of Nick certainly other small-business owners are hungry for that kind of content.

"I'm really enthusiastic about small businesses. Therefore, I began creating material around the idea of "unsexy business"."

"A majority of the content on entrepreneurship includes startups, tech, Shark Tank, and the latest innovations and ideas," Nick explains. "And I'm sort of within the view of thinking that the only way most people are rich in small towns and in our communities is by doing boring, small business."

He created The Sweaty Startup Podcast to discuss "the fundamentals techniques, strategies and tactics employed to build successful businesses."

At the same time, Nick started writing articles on entrepreneurship, small business and real estate in his personal blog . After a few years the founder of the newsletter decided to launch a new one to send exclusive content and promote his classes to those who subscribed.

Now, the podcast has nearly 300 episodes and over 1.5 million downloads. Additionally, the newsletter is averaging 22k subscribers.

The majority of these people found Nick through Twitter, where he grew his following to 245K tweeting insight as a "self storage operator and owner of a small unsexy biz".

The transformation of Twitter to the"top of the funnel" through the transparency

When Nick created content, he realized that he had to create an audience for other entrepreneurs.

"The aspect of entrepreneurship is that it's an extremely lonely journey."

A greater amount of time spent spending more time on Twitter confirmed Nick's opinion that the lack of entrepreneurs sharing truthful insights about what it requires to build a successful business.

"I consider there's an image in entrepreneurship that, you must keep it a secret," Nick says. "You do not want to divulge your work too often and people could copy it."

In the end, Nick started tweeting about his experience in the realm of real estate and business for small businesses. He shared what he calls "an uncomfortable amount" of details about how the business he was working with and his co-owner, Dan, ran their company.

Dan was naturally a little initially sceptical.

"When I first started blogging and sharing all the details about our company, Dan called me and said, 'Nick, you must explain to me. What do you gain by sharing with people the way we run our business?" Nick recalls.

"I was thinking, 'Dan I don't get it. I've been meeting people who are doing big things. And they're starting to trust me. I'm beginning to develop a relationship with the people. This will surely accelerate what we're trying to do. And he trusted me."

Nick's risk was rewarded Nick now has 245K followers and 20 million monthly impressions on Twitter. It is the "top of funnel for Nick Huber's brand. Huber brand".

With his popularity growing, increasing numbers of people contacted Nick to provide real estate investment advice -- up to thirty direct messages every week. There was no doubt that many were eager to learn more about Nick.

And Nick was prepared to help them.

Iterate and ship, then create something perfect

In the knowledge the audience was ready to learn from him, Nick focused on getting the message out to thembut without rushing to make it perfect.

Nick made $350K in course sales in the first month.

"It's not for everyone," Nick acknowledges. "It's only for those who are really serious about purchasing a home. If you are committed to making an investment in real estate a piece of their life."

In the present, Nick relaunches his masterclass twice a year. The content is kept updated and current and makes it an ongoing resource for those who invest in it. "I've probably invested twice as long on it now, making it better including sections, or editing areas," he says.

Students can be tracked on their progress and watch how they engage with the materials, which can help his ensure they have all the info they need to be successful.

"I do not know something I don't love in the present -- it's great," says Nick. "The price prop is amazing, the price point is phenomenal."

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Nick's tips for fellow creators

Nick is able to offer two tips for his fellow entrepreneurs:

Build an audience

Write Online Course

There's no need to complete all of them at the same time: "When it comes to writing a course even if you don't have a target audience, it's worth it to clear your ideas."

Nick explains that writing course content helps him think through his ideas about a subject and find areas of knowledge that aren't there.

For a company to grow, though, creating that content isn't enough. You need an audience to share it with.

"If you're looking to earn profits, you must have an audience," Nick advises. "I was thinking that people with big followings on social media or YouTube were creating content for entertainment purposes. But I was unaware of how it can amplify your job."

"I found the more I shared and the more I shared, my network expanded and I discovered incredible people who would invest in me, collaborate with or teach me and simply become my friends."

"Opportunities arise from individuals, sharing knowledge, sharing information, and collaboration. The web is the best place for that to occur."