What is CPQ (Configure Price, Configure, Quote)? Do you require it in your business? -

Dec 30, 2022

Finding the right ways to streamline the sales procedure is vital for running a successful and successful company. The most sought-after techniques for organizing and automating aspects of sales procedures is to use CPQ (Configure Price quote) Software. However, what is a CPQ and what are the primary advantages? Most importantly, do you need it for your company?

What exactly is a CPQ? What are its benefits?

CPQ (Configure Price Quote) is a kind of sales software that lets sales representatives quickly and effortlessly configure the items and services that they offer and create precise pricing and create quotations to be sent to the customers.

Here are a few of the greatest advantages that come with the CPQ:

  1. accurate product configuration:It's more simple for sales personnel to build a customized set of services and goods according to the prospective client's demands and needs. Because they are integrated into the system, CPQs are also lessening the chance of miscommunication or errors.
  2. Quotes that are professionally designed to prospective clients:CPQs often have customizable templates that can standardize the style of the quotes and simplify them for prospects and customers. It increases your chance to close deals quicker.

Which is the most appropriate moment to use the CPQ?

The majority of businesses think about using a CPQ approach when they want to achieve the following goals at a certain point in growth:

  1. Cost-conformity and uniformity among sales reps
  2. The process of creating and managing quotes streamlines.
  3. The cycle of sales is reduced all over.

They are especially crucial to consider when your sales department is overwhelmed by the many administrative tasks which they can handle as well as those seeking to create flexible processes in the company. In addition, price conformity and consistency is crucial when you want to make sure that your sales team isn't performing price adjustments that aren't legal to meet goals.

What most do not know is that CPQs cost money. complex, complicated, and costly to manage and implement.

What are any advantages or disadvantages using CPQ?

There are several disadvantages to consider in CPQ systems: CPQ methods:

  1. The cost can be high. There are initial expenses to consider for the implementation of a CPQ as well as ongoing fees for subscriptions that can result in it being a major investment for organizations.
  2. It can take a long time to complete. Because of the complexities surrounding CPQ application, it can require months for implementation and often requires the help of specialized experts to help take it off the ground.
  3. It is a complex system to use and to keep up. CPQs can be inflexible and difficult to alter in addition, and often requires a really solid RevOps/Operations department in order to keep the system. It is often a major overhaul anytime pricing or packaging needs to be changed.

Although CPQs can be advantageous especially for ensuring price compliance the sameness and uniformity, problems in the implementation and maintenance of the system may be hindering team members from sales reps and operations their efficiency.

Also, do you need it?

Most of the time the CPQs are created for large enterprises with a more expansive product catalog. However, there are certain things to be aware of for businesses that are small or medium size.

  1. The complexity and size of Sales and Operations Teams
  • If you're a little sales team, the use of a CPQ is not necessary. The software may be too much for what you're trying to achieve, especially if you don't have a solid operational team to support your sales team. Performance of CPQ software is heavily dependent on the maintenance and use that is typically handled by the Revenue Operations / Sales Operations team. A strong RevOps and Operations team is essential for getting the best performance of an application similar to CPQ.
  • If you have an extensive sales force with a well-trained RevOps team that can maintain the authenticity of your CPQ system, it could potentially make sense.
  1. Product and Service Catalog
  • If you sell standard items or services, then the use of an CPQ might not be essential. An instrument like CPQ is ideal to develop complex services or products which require customisation and configuration for each account. There are different applications that could provide this benefit, but without going through the whole process of setting up a CPQ.

What's the alternative? (Especially especially for SMBs)

It's all about the function based on the use case It is possible to choose from a range of alternative tools that are suitable for use in your business.

Most small - and mid-sized enterprises can advantage from using the right quoting software that allows you to create quotations quickly and precisely. Many of these programs include a range of capabilities, such as price and product databases, customizing templates , and the capability to handle difficult setups. These are generally the most important elements you'd require from the CPQ software , regardless of. It's typically a better tool that is more adaptable and efficient in comparison to a spreadsheet manual program. For a complete listing of tools for quotes check out HubSpot's list below.

But, one specific tool which offers the majority of core advantages from that of CPQ tool is called IQ.

The IQ (which is Interactive Quotes) is a low-cost CPQ solution specifically created for small and medium-sized businesses.

for RevOps and Operations teams this is a best option to guarantee that price consistency and uniformity is maintained between reps and provides an efficient approval process in the process of quoting.

It also offers immediate analytics, eSignatures and payments to make it a much simpler and faster process of converting quotes into cash.

Ysa Gonzales Ysa Gonzales is the Marketing Manager for 's"IQ" (Interactive Quotes) Product.

Article was posted on here