What is a micro-community and why should you create one

Two companies are offering similar items, however one is growing faster, attracted by better clients, as well as rapidly expanding into new market.

What's the main difference between these two? A micro-community is where customers hang out and share feedback, essentially telling the entrepreneurs the options and features they'd like to see.

If you want to build good relationships with customers, convert leads faster and offer value to your audience the niche community might be the perfect solution. They may be tiny (as the phrase "micro" implies) yet they can provide huge benefits for businesses and customers alike.

Wondering what micro-communities are and ways to utilize these to help increase your sales? Stick with us for brief, but comprehensive review.

What exactly is a micro-community?

Micro-communities are very exclusive online communities which are run by a business to support clients or potential customers. Although micro-communities can be tiny (up to say 100 people), "micro" doesn't necessarily indicate the size of the community. However, "micro" refers to the small or specific focus of the community and not the size of the community.

Micro-communities are a good example.

Micro-communities are available in a broad array of forms and styles. How you structure and format your personal micro-community is contingent on the purpose of your group. Let me offer some ideas for your own...

Glossier's communities of customers

Glossier is known by its nickname of the "people-powered beauty ecosystem," has mastered the art of remaining connected with customers. This is done through inviting the top customers into Slack chat groups which allow them to engage and stay connected.

They are extremely local, and members send over 1100 messages each week, creating feedback from Glossier's most engaged fans.

The Doodle Institute's clubhouse for members

Doodle The Institute offers online courses to instruct people on how to draw. Participants receive a basic education in the course. As a bonus, they also get access Doodle Clubhouse. Doodle Clubhouse.

The Clubhouse provides students with the opportunity to have a secure space to inquire about their creations, and interact with other artists.

MyYogaPal's Community

MyYogaPal helps individuals connect with their own self and their practice of yoga. It also offers the yoga community, where yoga participants can meet other those who love yoga.

The big benefits of micro-communities are the benefits that come with them.

Micro-communities encourage feedback

Micro-communities tend to be informal and intimate and are a safe space where people are able to share their thoughts and hopes. This makes them an effective method of gathering honest feedback on your product or service.

A study by Zak has revealed that 60 percent of those younger than 30 prefer to share their views in protected spaces like private groups and feel less comfortable talking on public forums. This isn't just an age-related issue. In a community that's composed of people "like me," the people have more confidence sharing their thoughts.

If you build an intimate community in which your customers feel heard (and involved) and feel connected, they're more likely to express their experiences and opinions.

Tips for a successful HTML0: Don't let good feedback get lost. Make a decision to act on it, and your customers will be feeling extra appreciated and special, just like this user of Payment processor Stripe.

From anonymity to real connection

It can be difficult to create a persona for the name of a person when you're receiving feedback from customers across the Internet. Although Google reviews and posts on open forums act as excellent social proof for your business, they may not be so valuable as you think they could be. They may include people that aren't in the ideal customer profile - who that you could benefit from the most.

If you set up an online community for 100 of your most valuable customers, you can rest assured that you can trust their feedback.

If you are able to interact with them on the social scene You'll begin to get familiar with each of them. It will become clear what the goals they have, and the things they're trying to achieve. With this information it will be possible to design new features and products which help them meet their objectives.

Create a mutually beneficial support network

As community members share similar objectives and desires They can develop strong bonds. In turn, they'll be supportive of one another which makes your work more efficient.

If customers publish a question concerning your product or service on a micro-community, you're likely to get answers from multiple like-minded individuals willing to share their experiences as well as ideas and tales.

They are rich and engaging interactions that revolve around your brand. It's a win-win for your business and the people who follow you.

What are the reasons to create an micro-community?

As we've discussed, micro-communities are a valuable addition to any business. However, you may be unsure if a micro-community is the best option for your business. To help make your decision more straightforward, here are top three reasons to consider setting up a micro-community.

You become more than an individual service provider.

If you can make your clients feel connected (through microfocus communities or otherwise), you become more than a recognizable name or a popular celebrity. Communities help foster authentic relationships with your customersand increase their feeling of belonging and loyalty.

You're now seen as a friend or mentor and not just another course creator. It expands your reach which makes it simpler to create and sell new products.

It's much easier to accommodate multiple customer types.

Micro-communities can be a fantastic option for serving customers from more than one industry or particular niche.

Let's take an example. For instance, suppose you provide corporate training to big companies. You also sell self-guided training courses which teach similar concepts to people. Instead of creating a single community that doesn't serve either audience effectively, you could develop a separate group for each of the segments.

The focus of your business can be on the needs of your customers and personalize content to the needs of your customers. So, every group receives the assistance that is most helpful for them.

It serves as social confirmation.

Micro-communities provide " social proof" for your company. When someone joins your community you will see their postings and how much respect they have for you. If they don't know about you in advance, they'll quickly realize you're an authority who is trustworthy.

Positivity is contagious. The new members are quick to pick up on the energy of the group and adopt the same attitude of positivity. Note, if your product is in trouble or your brand gets criticized for their ethical business practices (may that not be true) the community can be an avenue for the venting of frustrations.

How can a micro-community grow into something more substantial?

In the event that you set up a micro-community and provide users with a secure space to interact with you and other members, it engenders loyalty.

In the world of business it's more important to have loyalty than gold. This is one of the things that cannot be bought no matter the amount you invest in marketing.

Not only are loyal customers more likely to shop with your company, they're also more likely to speak fondly of your products and services among other like-minded individuals and thus increase profits.

Through promoting loyalty and improving the customer experience Micro-communities can be the growth engine for your company, which can lead to customer retention, more customers and amazing ideas for innovative goods and services that consumers would like!

Here's a great way to expand a micro-community and make it bigger.

In the group, share your ideas for the course. Check your course's content with people in the group and collect their comments. Once you know what they want, you'll be able to design the final course.

Your group can serve to serve as an incubator for different products as well. When you have released your course, you can invite the top students in your class to join the micro-community. Invite them to offer feedback on your course and get their opinions in the process of design your next project.

It is possible to create a spin-off community, that is where your students are able to interact in a dialogue, go on the material in class, and answer one another's inquiries.

Start building your micro-community

Convinced about the power and promise of micro-communities? If so, your next step should be to start creating one. Below are our recommendations for getting going:

Choose your strategy. You can either create micro-communities by yourself, or collaborate with influencers. Influencers already have an engaged audience, but making your own micro-community makes the micro-community seem more significant.

Invite your members. Make sure to spread the word about your local community. Invite people who can aid you in creating an environment that is positive and active. you desire.

Nurture relationships in your niche community. Be sure to interact with members. Be present and accessible. It's also beneficial to give them first peeks into new products and services. Give them a sense of exclusivity by giving them exclusive access.

Be fun, engaging, empathetic and focused. Do not use the group for marketing and sales. The focus is creating relationships and sharing information.

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