What Happened When Amy Lang Made $113,000 Helping parents teach sexual Health
Amy Lang assumed that when she became a parent, she'd know exactly how to talk to the son she had.
As a self-employed instructor of sexuality and parenting for more than 17 years, she had a habit of talking about sex every single day. However, she wasn't aware of how uncomfortable -- and clueless -the feeling would make her feel once she had to speak about sex and her child. "I was ashamed to be having "the talk" with my son, and I'm a sex educator," she says.
In search of ways to be a trustworthy resource for her child's needs and her family, she started doing studies. She leaned on her background in applied behavior science and began to learn more about how to talk to kids about sexuality and sexuality -- a subject which, according to her, is extremely important yet often neglected. "We recognize that children require physical, emotional and social health, but it's not a common practice to talk about sexual health because it's taboo" she claims. "We are lacking knowledge about sexual health as well as the sexual growth of children."
With her research and research, she was able add more tools to her toolbox and was encouraged to keep helping parents and their children in this area -- but this time by offering online courses. The year 2017 was the time she launched her first course: Birds & Bees Solution Center for Parents. Then, she started the second program, Preschoolers: Private Parts & Playmates. "My credo is that information is empowering," explains Lang. "The greater the amount of information you've got to hand, the better in a position to help your kids ."
Today, her online courses comprise half of her revenue. Since she launched her first course in the year 2017 the course has generated over $113,000 in income. The best thing about it? She relies almost entirely on her email list and her word-of mouth to sell them. "I didn't need to think very hard," she laughs.
"I'm making money as I wash the dishes."
Even though her success grew naturally, she was intentional about the actions she took. Here are a few examples:
Skip ahead:
- She uses
- She creates an email database
- She makes use of social media for marketing, not selling
- She develops a membership course
- She creates a bonus course
- She creates content using trial and the
- She determines her audience's needs and wants.
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Lang had been in her business for over 10 years before she launched her first online course. While she's passionate about instructing in person, and takes many live gigs and workshops, the idea of online classes seemed as a natural progression for her company.
In addition to the ability to reach more parents and folks who work with kids, she also wanted people to have the option to take classes at their own home. speaking about sexuality can be difficult for some, and online courses offer students the privacy they need they can learn.
She chose to run her classes instead of other online learning platforms. "It was the most friendly and easy to use, and was affordable," she says.
She creates an email database
At the time Lang launched her online courses Lang had built up a massive email list, which currently has more than 17,000 users.
The method she used to build the majority of her list was simple; when giving live lessons, she would give her students a QR code that would lead participants to her sign-up for newsletter page. She would also move an iPad throughout the room so that they could enter their email addresses manually. The way she did this was to request people's emails in the middle of her classes, right at the point where her students were captivated and eager to learn more.
She continues to gather emails via live gigs as well as her website. On her site's navigation bar it has a button that reads "free tips. When people hit it, they're led to a website which allows users to enter their email in exchange for a freebie: Seven Tips to Have Amazing Birds and Bees Talks. They're sent this value-packed freebie by email. It will also direct people to her school.
Although she has a big mailing list but she also reminds online course the creators of online courses that this wasn't something that happened over night. "I've been doing this for the past 17 years," she says. "That's 1000 people per year. It's not a new concept. It can take a long time to build a successful course in the absence of an extensive base."
She makes use of social media for marketing but not to sell
Despite having a YouTube channel with around 800 subscribers, an Instagram page that has nearly 4,000 subscribers as well as a Facebook community that has 10,000 members, as well as a Q&A style podcast, she says that her email provides the highest level of conversion. In fact she does not use her social channels to promote her courses -- just the email list she has. "It's far more private to get an email. This is the way it works," explains Lang. "Social media are primarily meant for marketing and not sales . my world ."
Although Lang doesn't rely on social media to sell her courses, she does find that the channels are useful to market her courses. In order to make things easier, she shares the same information on each of her social media channels every week. She also schedules the content in advance. Every post has a call to action; Lang encourages users to sign-up for her newsletterand to schedule one-on-one conversations with her -- in what she wittily names a 'Quickie Consult' -to purchase one of her courses online and/or invite her to give a live class.
Though she doesn't have any community that her children can join however, she does create a sense of community on her social media -- especially through a series she does that she calls 'Help Another Parent. This program, Lang asks parents questions, and invites the group to offer kind and helpful suggestions. "I am a regular player with me, and the majority of these users are great of giving advice to other parents," she says.
Lang advises course creators to tailor their content for social media to their audience's pain points. Plus taking marketing into consideration with the right mindset is essential.
"Believe that the information you're providing can be beneficial."
Aside from social media and her email list, her followers have developed organically by word of mouth; many people who have come to her in-person sessions or taken online classes have spread the word to their fellow teachers and parents.
She creates a membership course
She serves two primary viewers: parents of children who are between 5 and 12 years old and professionals , who are primarily early elementary school teachers.
The course she offers is for parents. Birds & Bees Solution Center for Parents offers through a membership website for $89 USD per year. The price was a bit iffy until she landed on this number; she wanted it to be as accessible as possible. "I do not want to be any pondering about the cost," she says. "I want it to be a simple yes ."
Lang compares the course to the term "library," which refers to a collection of information including documents, handouts and videos, as well as audio recordings, topic-specific webinars, extra resources, and weekly sessions called "Hump day half hours. The sessions consist of the teaching portion for 10 minutes followed by individual coaching. "These sessions are my favorite things to do, because they're live and I'm able to connect with my students," Lang says. Lang.
The course was designed by the instructor using a library format, as most parents are faced with just one query. Instead of having hours and hours of information they have to go through in order to get that one question solved, the library lets students pick and choose the content they want to learn. "With the library, there's no need to worry about the content being suitable for children or research-based as it is," adds Lang. "People say to me every day, "Thank youfor making things so much simpler' .'"
The content is developed and updated to the course on an a regular basis. "I am able to support numerous parents, and not have to be present in the sense of having to show up," she says. "It's just one benefit of having a site that offers membership ."
She creates an additional course
As well as working with parents she also works with professionals mostly early childhood educators to aid with sexual abuse prevention.
Her second course, Preschoolers, Private Parts, and Playmates is geared towards this group of children. Here, she teaches about sexual behavior in youngsters, including what's typical and what isn't typical, as well as ways to identify if a child needs assistance.
In addition, it provides organizations with an accessible option to employ her. "Some organizations can't afford to hire me," she says.
When students complete the courses she offers, she doesn't sell them anything. But, her aim in 2023 is to place more effort into upselling the 'Quickie Consult as well as a copy of her book, Sex Talks With Tweens: What To Say & How To Say it.
She develops content through trial and the
It took her a while to understand the process of the creation of material for her online course -- and the process involved lots of trial and failure. Actually, when Lang thinks about the process of creating a course online it is clear that the toughest part was coming up with the perfect video length, how many handouts to include (and whether or not they were helpful) and which type of material would resonate with the audience she was trying to reach.
In retrospection of Lang's of creation, she wishes that she'd conducted an audit in her first year to see what was being watched and made adjustments according to the feedback. Although she's changed her course material since then, she believes that the feedback process can be crucial in helping to improve as a creator.
She was initially making videos that ran for hours in her lessons before deciding that they were excessively long. Then, she cuts them much shorter and more approachable as her viewers are comprised of parents with busy schedules who do not have a lot of extra time to spare. "I will make it accessible and easy," she says.
Her family doesn't assists her in creating content. Instead, she reads books, keeps up with research, and lets parents' questions guide her in creating new content. There are also colleagues she speaks with who help in the development of ideas and provide her with support.
She determines her audience's needs and wants.
If you are thinking about starting an online-based course She suggests that the creators determine why they want to make the course. It will enable them to create a targeted goal in which they can approach in small increments.
Lang also stresses the importance of figuring out the needs and wants of an audience. wants and. "What you believe they would like and require isn't necessarily what they really want and need," she explains.
In order to determine the desires and needs of a prospective buyer, Lang advises that creators ask their customers to take a survey and use responses to guide the creation of their online courses. "Be mindful and patient. Remember that it's not about the course creator. It's about your people," she says.
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