What did happen after Amy Lang Made $113,000 Helping teachers to improve their sexual health
Amy Lang assumed that as mature, she'd be able to figure out what was the most effective way to talk with her son about her concerns.
When she was a teacher in sexuality as a freelancer and motherhood over the span of 17 years she began to discuss sexuality in a regular basis. The mother didn't know how much anxiety and confusion she experienced each the time to talk about sexuality as well as the son. "I regret having "the dialogue" regarding my son. As an instructor, I'm sorry." She says.
To find ways to be a reliable source for her children , she initiated more research. She has a degree in applied behavior science as she learned the best ways for children to be taught regarding sexuality. It's which she feels is crucial yet is frequently overlooked. "We recognize that children need to have a healthy way of life in terms of their emotional, physical as well as their social health, yet we don't discuss sexual health issues due to the fact that we think sexuality isn't acceptable," she claims. "We don't have adequate information about healthy sexuality, in addition to sexual development within children."
Based on the research findings of her research, she was able to expand her tools and became motivated to assist parents as well as kids by offering online courses. Her first course was, Birds & Bees Solution Center for Parents. In the following year Lang began her second course, which was known as Preschoolers: Parts of playmates as well as private parts. "My belief is that having knowledge will help you," explains Lang. "The greater the amount of information you've collected and the more the skills and knowledge you've acquired and better better equipped to assist your kids ."
The online courses account for 50 percent of her revenue. After launching her first online online-based training course in 2017, the course made around $113,000 of revenue. What's most intriguing? Everything is centered around her email addresses, and word-of-mouth to help propagate the message about the businesses. "I need not focus on anything," she laughs.
"I'm earning money by cleaning the kitchen."
When her achievements increased and she became more aware of the actions she took. There are many of the examplesof her actions:
Skip ahead:
- She uses HTML0.
- She sets up an email list
- She utilizes social media as a marketing tool, but does not use it to market
- She's created an online course available to users.
- She develops an additional course
- She develops content using trial and test along with
- She considers the requirements of the viewers she is targeting and their needs.
She makes use of
Lang was employed by her business for more than 10 years prior to beginning an online class for the first time. She is passionate about teaching in-person and regularly presence at the live event as well as courses, but her idea of providing classes online was an obvious advancement in her professional profession.
The woman not only desired an opportunity to get in touch with other parents in addition to parents that are actively involved with their children, but she also would wish for everybody to have classes in the location of their choice. Sexuality can be difficult for certain people, and classes that are offered online give students an opportunity to have a an intimate space while gaining information.
The instructor decided to hold the class instead of making use of other learning platforms online. "It was extremely friendly and it was the most simple way to hold classes and also the most economical option" she states.
HTML0 She has an email-list
Since Lang started her online class, Lang has built an impressive mailing list which has grown to more than 17,000 people.
Her method to construct the bulk of her email list was pretty simple. For live lessons, she would hand her students an QR code which would direct students to her sign-up page for email. Also, she changed the position of her iPad in the classroom to make sure that students could fill in their email addresses by using a handwritten method. The method she used was to gather email addresses from students within her class, at the moment when they were intrigued and curious about learning more.
While she's at work, when she's not working, she's collecting emails through live events as well as on her website. The navigation bar of her website contains a link which reads "free tips.' When users click on the hyperlink, users will be directed to a website that allows users to sign up with their email address so that you can receive seven recommendations to help you enjoy the amazing Birds & Bees Talks. This offer will be sent by email. It also includes an request to act for the company she runs.
Alongside her huge amount of mailing addresses She is also certain to remind online course the online instructors this wasn't something that happened in the course of just one evening. "I've been doing this for nearly 17 years," she says. "That's over 1,000 individuals per year. That's something I'm not used to. It's not easy to come up with an effective strategy, even when there's no huge platform."
Social media platforms are utilized by her to advertise her products, but not for marketing her software.
Although she's got an YouTube channel with over 800 subscribers, an Instagram page that has more than 4,500 subscribers, and a Facebook group which has 10,000 members and an interview-oriented podcast but she claims her list of emails is most effective in terms of conversion. They don't use the social media platforms to advertise the classes she offers, but instead , they advertise the list of email addresses. "It's very private getting emails. It's the way it is," explains Lang. "Social media should only be used as a marketing tool, not for selling according to me ."
Although Lang isn't a fan of social media platforms to advertise her programs, she has found the platforms useful in marketing. It is easier to publish similar content on the various social media platforms every week. Furthermore, she designs her content in advance. Every article is a reason to take action. Lang suggests that readers join the weekly email newsletter and then schedule a phone meeting with her. She has a humorous name"Quickkie Consult. "Quickie Consult" take an online class or provide an online course.
While she does not have any community that her students can participate in, she's been able in creating an environment of community by using the numerous social media networks she utilizes, in particular through hosting a show that she calls that is called "Help another Parent.' On this show, Lang answers parents' questions, and asks people to share helpful ideas. "I frequently have children, and they have appreciated the ideas that they've received" she says.
Lang advises course developers to make sure that their material can be adapted to users' pain areas. Additionally, taking into consideration that marketing is an activity which requires the right attitude, it is crucial.
"Believe that the details that you submit will prove useful."
In addition to social media, as well as her email list , her readership has grown through word of mouth. Many of those who took her classes in person or attended online classes have shared her details with their teachers as well as parents.
She creates a member-only course
Her audience is primarily parents of children from 5 to 12 years of age. She also targets professionals who are experts in the area of early education.
This program was designed especially for parents. Birds & Bees Solution Center for Parents can be found on an online membership site for the price of $89 USD per year. There was a lot of uncertainty prior to deciding on the price, however she wanted the program to be as affordable as it could. "I do not want to think too much about the cost," she says. "I like an easy and simple"yes ."
Lang talks about his program as a reference to an extensive collection of materials including notes, video, audio recordings, topicsal webinars and other resources, as well as weekly meetings that are known as "Hump Day Half Hours. Sessions include an hour of instruction and group coaching. "These classes are my most popular events because they're live. This means that I can communicate with my students."" Lang says. Lang.
The program was created by using a format that is library-centric since the vast majority of parents have one concern. Instead of having numerous hours of information to study to answer the questions they are asked, children are able to make use of libraries to select the information they wish to access. "With libraries, users don't have to be concerned with whether they are getting the right information for their age, or even research generally," adds Lang. "People frequently tell my, "Thank for this, it's made my life more simple' .'"
The course is developed and revised to reflect the current requirements regularly. "I can assist numerous parents and I'm not required to be a member of any organization," she says. "It's just one advantage that a website allows you to join ."
The instructor has developed an additional course
Alongside helping parents, she also collaborates with other experts, including early childhood educators to help in the fight against sexual assault.
The course she is offering, Preschoolers: private Parts as well as Playmates, is specifically designed for this type of kids. In this course she will discuss sexual behavior among young children, including the ones that are considered normal in addition to those that are less frequent, as well as how to best let parents know that their child requires help.
Additionally, it provides companies with an easy method to employ her. "Some firms aren't financially equipped to afford me a job," she says.
After students have completed the class, she will not attempt to persuade students of anything. She hopes for 2023 to increase her time in marketing to students her "Quickie Consultation" as well as an eBook about Sex Talks With Tweens What To Say and What to Say and How To communicate it.
She creates content making using testing and
It took Lang several months to become familiar how to create the content for her online classes. This required many trials and failures. In the course, Lang discusses the process of creating her course over the web, she reveals that one of the biggest difficulties was determining the right length of her course, the handouts to contain (and what they could actually aid in the creation of) and the type of content would appeal to the target audience.
If you look at her writing progress, she could prefer to conduct an review prior to the beginning of her year to find out the things she was watching before she changed the way she writes in the wake of feedback. While she's changed her writing in the past but she believes that user feedback can assist you in improving the quality of your writing.
She initially made videos that lasted for hours of instruction. Then she realized they were far too long. Now, they are smaller and simpler to comprehend since her viewers are busy parents with a limited amount of free time. "I try to make my content accessible and easy to understand," she says.
There is no one who can assist her with creating facts. She says she is an individual who keeps up with the most recent research and lets children's queries help her create the latest facts. In addition, she has coworkers who she communicates with who aid in the development of concepts, and provide help.
She is able to identify the requirements of her audience and their wants.
If you're contemplating the creation of an online course for your organization, be thinking about the most important reasons for why you would want to develop an online program. The "why" can assist with the setting of a goal that they could achieve using only a few small steps.
Lang insists that it is essential to understand what an audience's wants and needs are. "What you imagine they want or might want isn't necessarily something people actually would want or would like," she explains.
To understand the requirements and desires of the client that you wish to service, Lang suggests that course designers ask their customers to participate in a poll , and utilize their results to form the foundation to develop online courses. "Be perseverant and keep an eye on the fact this isn't just about your company. It's all about helping the people who could benefit from your aid," she says.
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