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What can you sell as benefits instead of Features & Boost Your conversions

Sep 8, 2022

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Benefits and features is an everyday phrase in the business world, particularly when it comes to sales. But what does this really mean? How do you plan to distinguish between features and benefits?

Like, scalability. When a software product is able to be useful and relevant when your company expands can you say that it is a positive or just a benefit?

It is not uncommon for the distinction to be obscure, but learning to understand the differences between the benefits and the features is crucial for selling.

If you could explain each of these to potential customers and prospects, you'll have an more success in proving your company's worth to them.

In this blog post, we'll address how to promote benefits rather than attributes. We'll also define each of these terms and discuss the most effective way to explain the advantages and benefits of your service to prospective clients. So, let's get rollin'.

Benefits and Features, Definitions

It's hard to get to the ins and outs of it without a working definition first. To begin we need to define what the advantages and functions are.

What's a feature?

We'll go against the alphabetical order here to begin with features. In the business world it is what it sounds like. features are fundamental features of a service, which help define its purpose, the things it is, and what its purpose.

Let's say, for instance, we want to take . A characteristic of this is that it provides enterprising individuals and small companies with the resources they require to make money from their WordPress sites.

What's the benefit?

Benefits are advantageis how a product's or service's features actually improve a person's life in the way that they can benefit someone in.

Also, What does It Mean To Sell Benefits and Not Features?

Imagine the product or service that you use. Consider thinking about your own online business.

You could probably explain the features of your business in a few sentences. What is your company's mission, and how does it accomplish it?

Benefits can be a little difficult to describe. Before you can explain the benefits of your products to customers, there are two things you need to understand first:

  1. The actual product
  2. Goals and issues for the buyer

It is obvious that understanding the business is essential to be able to explain it. Additionally, you must be aware of what your customer wants and the issues they are facing.

This may be due to the fact that the buyer's needs are different for each and what one buyer may find advantageous isn't necessarily the same for another potential buyer. Some things you'd consider benefits could be completely irrelevant to someone else.

This is the primary distinction between benefits and features: They are important to all potential buyers. Benefits, however, can vary from person to person.

It can be used for a variety of purposes. Our creators do things like:

  • Paywall high-quality content
  • Create varied membership levels
  • Create "buffet" type membership websites
  • Provide their customers with coupons that can be customized
  • And so on

All of them offer different benefits. As an example...

  • Paywalling gives creators security that they can rest assured that their content is secure from the unintentional eyes of others.
  • The built-in LMS is extremely easy to build out your courses.
  • Different membership levels permit a creator to entice new members by offering some content for free.
  • The drip of content is what keeps people wanting more and ensures that content is always fresh.

It is evident that to sell features, you need to understand the product or service. In order to sell benefits, you must know the person buying the product or service.

Selling Benefits instead of Features

Therefore, the main point is that the benefits are more dependent on the buyer than the product or service itself. It's about how the customer's life is going to improve from purchasing the product, rather than the things that the product can do.

Is there overlap between these two things? For sure! The trick lies involved in the spinning of the facts.

If you focus your talking points on the benefits relevant to an individual and you'll discover they're more likely to become interested.

Below are some suggestions you can follow when trying to sell a product based on its benefits.

Know Your Customer

It's hard to overstate the significance of this point. To make an effective selling pitch, it is necessary to understand the things the customer's attention is drawn to.

If you don't understand the needs of your client (and most people do not believe they're understood by businesses that they purchase from) If you don't, you're in trouble.

Do Your Research

Collect data in order to determine what drives your customers to click. This "gathering" could take on all types of forms, ranging from surveys , interviews, and social listening.

The point is to set your sights on discovering what your customers want. Find out their dreams, hopes ideas, strategies, and thoughts.

Once you understand your customers and what they're looking for You'll be able to promote your service or product to your customers. Make it personal. Otherwise, it might appear generic, uninteresting, or irrelevant in relation to the circumstances.

Pay attention to Pain Then, focus on the Pain

If you're trying to describe the advantages of your business, you'll find it's a lot easier when you think of your customers problems. That way, you can present the advantages of your business which solves and removes these issues.

Don't Overdo It!

Let's say you're looking to design an Facebook advertisement to advertise your online course. It's around 1200x1200 pixels of space to hook and attract your potential customer. That's not a lot of space to play with therefore you have to be intentional.

Consider which benefits are most valuable to the client you want to target. Then drill down to address the two or three areas you've identified.

When you give more than you need within a single pitch it may appear inauthentic and even confusing.

If you can spend 10 minutes talking about two benefits and benefits, you could get into a lot of detail. If you're spending your time describing the two methods your business could use to tackle two key issues...

As I mentioned earlier quality is more important than quantity. Focus, be precise, and precise. Your clients are more likely to thank you for it by making a purchase.

A Case Study TheGuitarLesson.com

Imagine you're Tom Fontana, the owner, proprietor, and guitarist-extraordinaire of TheGuitarLesson.com, a -based online business.

Tom's site has over 300 instructional videos that are accessible in a range of membership levels from zero to paid. The site makes excellent use of paywalls to safeguard the high-quality videos and educational content.

If you were Tom, what is it that you would do to market the advantages of TheGuitarLesson.com instead of its features? What sorts of benefits does his business offer that are worth marketing?

The site's primary feature is quite clear. The site offers online video guitar lessons for those who sign up.

Some customers may find a one of the benefitsof online guitar lessons may include accessibility. For example, this benefit could be appealing to those who live in rural areas, or those handicapped.

Accessibility would also be an advantage for a client who does not have time to travel and take private lessons. Being able to take guitar lessons whenever and from wherever could be a huge advantage for customers having difficulties balancing their calendars.

Another benefitof online music lessons might be privacy. For introverts not too eager to share their out-of-key efforts at chords in a classroom full of people The privacy offered by lessons online could be an important advantage.

Use a cheat sheet

The process of determining the benefits of the features may be difficult until you've got the knack of it. However, if you're trying to get rid of any sort of confusion in marketing There's an old-fashioned solution - the good old traditional cheat sheet.

I created mine for looks, but an hand-drawn cheatsheet works just as well. Create the "feature" column alongside an "benefits of the feature" column, and take off your thinking cap.

You'll be surprised how quickly you'll be able to create a list of benefits when your site's functions are explained in this manner.

Use Artificial Intelligence

If you're looking to take the easy route (and anyone wouldn't! ) it is possible to leave your work to machines.

A template can be literally described as "Feature to Benefit".

To use Jasper's Feature to Benefit tool, you just type in a quick description of your item and pick a tone voice.

Select "Generate AI Content", then Jasper will provide you with an array of advantages related to your product. Seems like too good to be true isn't it?

In the image below, I entered in a short description of this very blog post. And, well, see for yourself:

If it's about long-form content, the jury's still in the sand regarding Jasper. The output of Jasper does need some editing.

But for short form the tool is an excellent (and extremely affordable) tool - particularly the Benefits to Feature tool. You can click the button below for pricing info.

Conclusion

Beginning an online company can be a really exciting challenge. But it can be tough to set yourself apart from the competition.

However, you've got it! Focus your marketing efforts to the ways your company can improve people's lives instead of how your business is doing.

Do that, and you'll be way ahead of your peers quickly.

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