What can you do to market your information products before, during, and after webinars
If you're selling information products, get the following five strategies to market your products using webinars. This guide will help you to connect your info product to the right audience.
Today webinars are widely utilized that it is possible to pretty much pair them up with, well, anything.
Realistically -- starting with teaching, selling, conducting surveys and interacting.
While your numerous webinar options could leave you confused, there's one clear match-up that works wonders for your bottom line:
Your info products and webinars work together as peanut butter and jelly.
Since you already have too many choices when it comes to deciding how to best make use of webinars, let's get short and to the point.
5 methods to promote your product information using an online webinar
#1. Utilize your webinar for an opportunity to build leads.
20% to 40 20% of those who attend webinars become qualified leads. The webinar you host is a excellent occasion to turn registrants into customers.
When you've collected your participants email addresses, you can offer a variety of information products to your audience during the webinar.
In particular, if you make use of the power of segmentation your pre- and following webinar email marketing campaigns.
Take a look:
Make sure you segment your subscriber's activity and you'll experience a 15.69 percentage higher click rate and 10.44 percent higher open rates.
Segment your email campaigns by an interest segment, and you'll enjoy opening rates which are 10% more .
While your list of options for segmentation continues to grow but the message is simple and simple: divide your attendees to the maximum extent you can and align your information products to the segments.
As an example, suppose you host two webinars on the topic of Facebook advertising. One is for beginners and one to more experienced advertisers.
You could divide your beginner webcast attendees into a certain group while the more experienced attendees are placed into another and sell them different info products related to their expertise level.
So, if you're someone such as a successful entrepreneur or expert on Facebook ads, Mojca Zove, you are able to offer newbies a relevant info product like her Facebook Ads Manual: Everything you require to learn to start digital download.
And offer more advanced attendees other info products like Mojca's online class The Science of Facebook Ads - Master .
The idea is to make use of your webinar to draw and increase the number of viewers, of which you can eventually sell related info products.
Once you have your leads (a.k.a. your target contacts from your customers) then it's time to sell to them through a series of email sales Our next suggestion today.
#2. Send your webinar attendees a sequence of follow-up sales emails
A reliable way to sell your info products is to send a sequence of emails that sell to the attendees of your webinar with the information products you've sold previously.
Why email?
It's still the most preferred way to communicate and has 51% of consumers preferring to hear about brands via email over any other way.
Email is not just the most popular method, but sending marketing emails to your customers can be profitable also.
The average return on investment (ROI) in emails for marketing can be up to 4,300 percentage It's therefore worth designing a successful sales email sequence.
Two major methods to ensure you are doing this correctly that are getting your subject line right as well as using personalization within your messages.
Firstly, as for your subject line, there's a lot to be said about it, with three quarters of the recipients deciding whether or not to read your message just based on your subject line.
To make sure you're getting the most out of your topics, test them out. There's no better source for discovering what appeals to the people you're targeting than your target viewers themselves.
There are also subject line testers, like The Send Check it or CoSchedule's Subject Line Checker which allow you to fill in your subject lines and receive a score estimating the quality of your topic.
However, as with A/B, testing subject lines among your target audience is the most reliable way to find out the best approach for your target audience.
Ask an intriguing question
Do it via the use of "how-to"
Utilize scarcity and create an urgency
If you're wondering how long your subject line should be, the average of 44 words .
I'd recommend not going over 60 characters, though as most email applications cut off your subject line beyond that.
Once you get your recipients to click on your"open-worth" subject line, you've got time to personalize your message.
Just like your subject, personalizing is also a pretty important thing.
It's so great that 72% of people believe they will only be engaged via specific content. On top of that, 91% of consumers prefer to buy from businesses that have relevant offerings.
So, try at all times to adapt your message as precisely as you can to the audience's awareness level.
In the case of participants in your webinar think about their related problem there are different levels of level of awareness about solving it, ranging across these five stages of awareness:
Very ignorant
Problem-aware
Solution-aware
Product-aware
The most well-aware
It's hugely important to address the level of awareness your target audience has and customize your emails to suit their needs. Otherwise, you risk offering an information product to someone with not even a clue about the product, or even want it.
The idea is to sell relevant info products to the attendees of your webinar using a series of emails to follow up sales with an interesting subject and many personalization.
In the meantime, waiting for a transaction via follow-up emails isn't the only choice, however. You can make sales during your webinar. Check out the details.
#3. Sell your info product during your (non-salesy) webinar
Another method of selling your info products through webinars is to sell your info products during the actual presentation.
This is typically offered at the end after you've unloaded a lot of information onto participants.
Why all the worth?
To position yourself as an professional in your field, and create trust with your audience.
If you're wondering how vital confidence and credibility are for your audience The answer is extremely important crucial -- especially when it comes to making the deal.
In fact, 67% of Edelman Trust Barometer respondents believe that if they don't trust an organization, they'll never purchase from it.
In order to ensure that you're creating credibility and trust among your customers to increase your sales, the logic runs a little backward.
This is what I mean by Instead of being focused on selling your info product, the bulk of your webinar focus should be on offering your audience worth.
In particular, assist them to solve one of their biggest challenges and reach the desired result during your webinar.
The idea behind this philosophy is in the form of "If I'm getting this value for free I only have to imagine what the quality of what paid for should be."
This is what attendees will think after watching the webinar.
A second consideration is that If you feel that you're being perceived as aggressive, then you are probably. While just 17% of salespeople consider themselves to be aggressive, 50percent of potential customers consider themselves to be.
If you've got an inkling of it on your end, then your target audience is probably picking the idea twice as much.
Speaking of not being salesy, our next tip helps in selling your information products without coming off as excessively aggressive.
#4. Utilize Q&A within your webcast
A second effective method of selling information products through the webinar format is to add an interactive Q&A following the webinar.
Why include a Q&A in your webinar?
In addition, 92% of the attendees would like a Q&A following the webinar, but this is also the perfect moment to dispel any objections in purchasing the information product.
It's the chance to clear the doubts your guests could have, by answering their questions and clearing out doubts.
Which is a big deal given that the chance of success is around 64% in the event that you are able to understand and overcome the obstacles.
It's also worth leaving sufficient time towards the end of your webinar to answer every one of your participants their questions.
In doing so you should go above and beyond just responding to your customers' questions. Be aware of the top concerns you encounter in selling your information products. Then, incorporate these perspectives and explanations into the answers.
Also, planning enough time for a Q&A after the presentation, and not spilling over your allotted webinar time, is vital.
In order to avoid disrespecting the audience's time as well as destroying your credibility- rehearse your presentation enough to know how long it is. Add on the time needed for the Q&A session.
If you're unsure of how long your webinar should be aim for between 45-60 minutes. BrightTALK, a webinar platform that is used by major companies in the field of marketing, reports an average duration of 39 minutes .
Regardless of how long the webinar will run, the main takeaway is to schedule an open Q&A after the webinar, which serves as an opportunity to deal with sales objections by answering the audience's questions.
On the topic of overcoming the objections of others, there's a surefire method to eliminate friction buying your information productit's a successful story.
#5. Include success stories on your webinar
The final suggestion we have for selling your info products with webinars is to showcase an all-star customer in your webcast who has achieved the desired result your audience wants.
In other words, you can add impressive successes as testimonials.
Testimonials can be a great method to showcase the outcomes your product can provide without having to boast about and to make an effort to sell -- your product. Simply let the success stories make the sales for you.
Similar to how posting reviews on your website can boost your revenues by 62% per user, you can use success stories within your webinar to serve as testimonials, which can help sell your information products.
If you think reviews on the internet aren't as reliable as recommendations from a friend Think again. 85percent of people are influenced by online reviews as much.
For this to be done correctly, though, it's important to be authentic in your stories about your former all-star customers.
That means no fluffy exaggerations which border on telling truths. Your viewers will spot right through it.
Like salespeople require to look into a mirror to see what their target audience is seeing The gap between the marketers' and consumers' views is also vast.
While 51% of people believe that less than 50% of the brands produce authentic material, an alarming nine in ten marketers believe that their content resonates as authentic.
The key is to make use of real people (with permission of course) using real-life stories and real results, as featured testimonials in your webinar.
Leverage webinars to sell your information products and increase your business
With countless options for using webinars to promote your company, we help you sift out the noise and offer you five tested ways to use webinars to sell the products you sell on your information.
In a nutshell for the benefit of
#1. Use a webinar as a lead magnet, where you can draw an audience you can later sell related information products.
#2. Sell relevant info products to your webinar attendees as well as registrants via subsequent sales emails. Make use of personalization as well as great subject lines in your campaigns.
#3. Make sure you sell a relevant information product to live webinar attendees during your session by focusing on offering value rather than selling.
#4. Make use of a Q&A segment after your live webinars as a way to overcome any objections to buying the information product.
#5. Incorporate real-life success stories into your webinar presentations as a evidence of the benefits your info product delivers.
Happy webinar selling.
(P.S. If you're in search of a streamlined way to sell your information products- even your webinars -- we've got you covered. You can access all-in-one-priced goodness that's on the other end of this two-week trial, which is free of charge .)