What can I do to configure GA4 to work in conjunction with WordPress (Free and Paid) Methods

Sep 30, 2023

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If you've ever considered how to install GA4 to WordPress for your company's website webpage, you're at the right place. In this thorough guide, Growth manager Curt Noble will show you how to do it quickly, easily and for free.

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This isn't your standard GA4 tutorial or usual blog. We don't have to spend long to go over what GA4 is and why that it's not the best option.

I'm just interested in knowing the steps you need to follow to setup GA4 as well as give all the information will be required for the process to run in the shortest time.

There's been plenty written about moving away of Universal Analytics (UA) to GA4. In this article I'll guide you on how to carry out the straightforward installing of GA4 for your business web site.

If you're just beginning to use WordPress and want to keep track of the amount of people who come to your website and other indicators of performance, bookmark this blog post.

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Every site is different as well as unique. Each site is also different and has their unique GA4 requirements to track

Every website's needs are different with regard to tracking information. It's not enough to tackle every single GA4 issues with tracking. So, I'll stick to basic concepts in the way I'm able.

If you're looking to find the number of tacos people have had before enrolling for the Taco Tuesday Premium Recipe Membership... you're in the wrong place.

It's unlikely to describe this monitoring system here.

Keep reading, as you'll be required to start here regardless. The first step is to establish a GA4 account through Google before setting up the data streaming.

It sounds great fun, doesn't he?

The most effective membership plugin to GA4 Reporting

Woman doing GA4 reporting

The strategies that are explained in this post can be used on any WordPress site. It's true. Certain WordPress themes, as well as plugins are more effective when you utilize GA4. This is especially true in the case of websites that are a part of a membership.

GA4 integration's main advantage GA4 integration GA4 is the flexibility it offers and hooks available as well as API access. GA4 is the simplest integration plugin that supports members.

All the most popular Google Analytics plugins have integrated with . This article will explain the ways that these integrations could help you make life easier.

Therefore, I'll clarify this. If you're not using the features of GA4 on your site GA4 will probably require the help of an Google Analytics specialist to completely install GA4 to your WordPress Membership website.

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Now!

Profit from selling your content.

How do you configure Google Analytics GA4 on Your WordPress Membership Website

Follow these steps for how to set up GA4 on WordPress

This article offers four ways for how you can set up GA4 for your site on WordPressfor your site to allow members or for online business. The methods vary from easyto no cost and include the straightforwardmethod that requires a minimal fee.

I'm sure that any method mentioned above could help you solve your situation. Each of them has the exact starting point. The key is to start by taking the first step prior to proceeding to the next step.

Create a Google Analytics account

If you're not yet engaged in sign-up to one among the Google services (like Gmail or Google Drive) or you'd like to establish an account on Google Analytics it is essential to sign up for an account on your account that you wish to make use of. Google account.

If you're in the market to create an account with Google Analytics, it's possible to creating one through Google Analytics. Google Analytics webpage.

Create a brand-new GA4 property

After signing up for the Google Analytics account and logging into your account, you'll have to make your GA4 property.

An example is that an Google Analytics account can be used to analyze and track different websites. Also, it is possible to create multiple properties here for keeping the information distinct.

If you're already logged into Google Analytics Click on the Admin menu located in the lower left corner. After that, click the button to to add the property..

Create Property in Google Analytics.

After you're on your Create Property screen, you'll just need fill in some important data regarding your site. In the Business Objectives choices, you have the option of choosing several targets.

The settings determine the reports that will be shown out of the box GA4. GA4. There is no need to be concerned regarding the GA4 report. This isn't a concern. You can alter the information of GA4 reports. GA4 reports can be modified using the interface later.

Add property details in Google Analytics.

If you're in a position to access Data Collection, you can use the Data Collection options, choose the Webfrom the choices available. You can then configure your GA4 Data Stream.

The Data Stream is in which GA4 examines every activity which occur on your website.

The URL must be entered to your site and also give your data stream a name. It is suggested to add "GA4" in the name of the stream. This will help determine it is GA4. GA4 data stream will be discussed later in this piece.

Setting up GA4 Events to be Collecting through WordPress

GA4 is a collection of what's called the standard events. It's up to you to decide what matters to you.

I would suggest choosing the enhanced measure option. In this way, GA4 is able to instruct GA4 to collect a few of events that are normal such as scroll depth, outbound clicks and web searches as well as a host of other events.

When you click to the gear symbol to the left hand side, you'll have the choice of choosing what events you'd like to watch. It's best to remember all of them on the checklist.

It's possible that you'll see a big omission There's no buying program in the calendar! Weird, right?

More details on that are expected to be released in the near future.

Set up data stream in Google Analytics.

Step One is completed!

It wasn't that hard, was it?

You now have an fully operational GA4 site property and a data stream. It's just waiting to sit and wait for the stream of data to flow (kind as my kid in the dining room waiting for someone to pour his drink of Cap'n Crunch).

We'll look at 4 ways for putting cereal into a bowl. Errr... It's not easy to identify the GA4 instances in the stream of data.

Add GA4 to Any WordPress website

You have your GA4 data stream is in place and set up to allow web-based events. Next step is to include some code in WordPress to transmit the details to the data stream.

The past I've mentioned that there are a variety possibilities to accomplish this. It is your responsibility to decide which is the most effective choice for you based on the specific circumstances.

There are a few things you should be aware of while searching for the optimal way to incorporate GA4 on your WordPress site:

  • Do you feel comfortable using GA4 Report user interface?
  • Are you able to offer the possibility to offer downloads, subscriptions or classes on your website?
  • Are you aware about Google Tag Manager?
  • Do you manage also the social media or marketing visitors you'd like to keep track of?
  • Have you got affiliate links you would want to pass along?

There's probably more to be taking into consideration. However, this is a fantastic start. In each of the options given below, I'll give an example of how each technique is appropriate.

Let's get moving!

Method 1, Method 1. Method 1: Connect GA4 on WordPress completely freewith Google Site Kit plugin

The solution is 100% and completely cost-free. But it may not be the right choice for your WordPress website. This solution is ideal for WordPress websites that are not selling products.

This is due to the fact that Google Site Kit has a significant limitation in relation to tracking e-commerce, which means that it's not equipped with the capability.

Its sole function is configure Google instruments and services.

Do you believe you'll need to track user-generated affiliate links or social networks such as Facebook and Twitter (X) within the not too distant time? Perhaps in the not so far future? What is the cost of this alternative.

If you opt to scale up you could trigger users to be confronted with an abundance of. Therefore, here are the steps you need to take.

Set up Google Site Kit to configure the Google Site Kit plugin

Install Google Site Kit plugin.

From to from the To access the Add Plugins Page To access the Add Plugins Page, simply look up the word Site Kit on Google. You can then download and activate the plugin.

Add plugins in WordPress.

After the plugin has been installed, you can begin the process of creating. First, you must login with the account that you used to register GA4 property. GA4 property. Google account used to register the GA4 property before.

Join GA4 data stream to WordPress. GA4 data stream can be connected to WordPress via Google Site Kit

I've already mentioned the possibility to utilize Site Kit to link with many of the Google tools and applications. However, this isn't an absolute requirement.

While we wait, we might begin by signing up to Google Analytics by selecting it within the menu before completing the configuration.

Google Site Kit installation screen.

Then, select your account, your property and the data stream. Then, you must select GA4 as an option for a data stream from that GA4 data stream that you've made.

You may also permit Google Site Kit to create GA4 Data stream for you. GA4 Data stream will be created for you if there isn't one already. But, the possibilities aren't limitless. So, I'd suggest being sure that your data stream is distinct.

It is essential to enable the option in order to include for the Google Analytics four code in your website. This is how GA4 is able to record data in analytics for your WordPress site.

Google Site Kit connect service.

It's really that easy. it. It is Google Analytics 4 is installed on your WordPress site.

Be aware of a short slowing in the collection of the information. So, you may not be able to access the GA4 report over the course of.

Check that the information from GA4 is flowing

Verify that the data you're using is flowing the G4's Real Time report in GA4.

Log back into the account you created with Google Analytics account, and choose Reportson in the menu to your left. After that select Real Time, then click to open Real Time..

If you do not see anything here, it's possible that there isn't any user currently on your site. That's okay. Go to your website with the additional tab that you can open in the browser.

Within minutes of the very near future, you'll be able to see the sessions of your users appear on an ongoing report.

Method #2 Method 2: Adding GA4 to WordPress Membership website through Google Tag Manager for free (kind of)

This method of how to implement GA4 into WordPress uses the free Google Tag Manager (GTM) solution.

Even though GTM is completely free however, it may need the help of an experienced expert in the area of analytics for a complete set-up. This is a good option to those with previous experience with GTM.

GTM lets you create events on your own. Once you have installed GA4 you'll have to set up a number of events within Tag Manager. So, buckle your seat belts.

For the implementation of the feature of tracking e-commerce by using GTM for your WordPress website, which customers will use. It's probable that you'll need an additional component of code. In particular, you'll require scripts that can transmit your information from your transactions to Google Analytics' data layer. Google Analytics data layer.

Understanding the layers of Data Layer

The data layer is the main idea of GTM as well as Google Analytics (GA4). It is the connection between your website and GTM.

In addition, you can give custom-designed content for GA4, Google Ads, along with other service providers that are third party.

The primary function that the layer of data serves is to differentiate the information from that of the present layer (your data). So, instead of making your data available by hardcoding directly into tags, or even scripts for your website or scripts you could transfer the data to the data layer.

The next step is that GTM is able to analyze the data, and later use it to generate tags, triggers, as well as variables.

Data Layers Can simplify your life

  • FlexibilityIt is possible to use it for the purpose of allowing users to modify, delete or alter information without absolutely no change to the website's code. This is particularly helpful to users who aren't in a position to access directly the source code of the website.
  • Consistency In the event that you collect your information within one spot, this assures that the exact data can be accessed across different gadgets and platforms.
  • enhanced monitoring Data layer allows the most sophisticated tracking techniques that collect data from dynamic sites or applications with a single webpage.
  • Security by controlling what details are entered into the data layer, as well as the way it's used, you'll know your information isn't passed to software from third parties.

Once you've understood the concept of data layer we'll set up GTM on your system!

Install the Google Tag Manager Plugin

There are many plugins available that allow you to integrate GTM on your WordPress website. There's the standard GTM implementation, but most of them have similar capabilities.

It is thought to be be actually the Site Kit Google plugin. also has the ability to create the GTM container for you!

Go to on the METHOD 1 link for details about how to install this Google Site Kit plugin. Then, you are able select to integrate Google Tag Manager.

Configuring the GA4 Tag in Google Tag Manager

Once you have GTM installed and set up now you're ready start deploying the first tag!

An important reminder: Google recently migrated the older GA4 Configuration tag to the standard Google Tag. If you've read other tutorials where you've encountered GA4 Configuration tags, GA4 Configuration tag inside GTM, it's not currently available..

After you sign in to the GTM workspace, you will be prompted to log in. Click to create a brand-new tag. You can then select a name on the left.

I'd recommend using an example such as "Google Tags in GA4". This will make it easier to determine exactly what the tag is doing in order to monitor what is happening in the GA4 implementation.

Then, go to the tags configuration tab then select the option of creating an entirely new kind of tag. Then, you'll be presented with an option to select Google Analytics. The following screen will present you the various Google Analytics choices. Choose Google Tag here.

" decoding="async" width="1024" height="453" src="https://thousandsolutions.com/content/images/2023/09/google-tag-in-gtm-config-1024x453.png" alt="Google Analytics Tag Configuration Area. ">

You are able to set up GA4 events for future use. The first thing to do is be sure that Google Analytics is Google Analytics code firing.

After you've created the proper Google Tag, you'll need to enter an ID number for your Google Analytics Measurement ID.

The tag ID determines how Google chooses the ideal location to save data on your website. This is how to find your GA4 measure ID.

The following step is to notify Google Tag Manager where you want this tag to be displayed on the WordPress website. The GTM container appears on every page on your site. It is therefore possible to put GA4 tags on each webpage. GA4 tag on every webpage and more.

Within the Triggering Panel, choose the option to trigger each page.

Google tag for GA4 screenshot

The GA4 tag is what you put on Your WordPress Membership Site

The only thing you'll need to do is to back up your configuration for the tag. After it, upload the changes to the container you created.

There's the Submitbutton located in the upper lefthand part of the GTM Workspace.

In the present, GA4 is collecting the particulars of each event. They are the default of your website.

The entire software could be used to push the standard information on things into your database layer.

In addition, the tasks you defined in the GA4 option to monitor data streams are also being monitored.

The system doesn't keep an eye on the market for e-commerce in its the first place. The system needs to take care of the issue...

How do You Track Your Membership's revenues in GA4

Did you remember all the discussions regarding Data Layer? To track membership sales or other information it is necessary to transfer this data into the data layer.

It will require additional programming. Also, you'll need to utilize Google Documentation. Google Documentation.

Two elements are part of the setup.

In the beginning, you'll be required to input the information about your transaction to the database layer once your purchase has successfully been completed. Here's an example of the program which you could use to start"purchase" trigger "purchase" trigger

window.dataLayer = window.dataLayer || []; window.dataLayer.push( 'event': 'purchase', 'currency': 'USD', // use your currency 'value': 100.00, // total transaction value 'transaction_id': 'T12345', // unique transaction ID 'items': [ // array of purchased item objects 'item_id': 'SKU12345', 'item_name': 'Product Name', 'price': 50.00, 'quantity': 2 // ... other purchased items ] ); 

The second step is you can create an event tag inside GTM for collecting and sending data from transactions that are reported in GA4 reports. The settings of the tag within GTM may look as follows:

  • Create a tag entirely from scratch, by specifying the tag's kind of "GA4 Event".
  • The name that the celebration is, select "purchase".
  • The events that trigger an event can be described as follows:
  • Currency to currencyAThe|A|The||A|The} Data Layer Variable
  • value to a Data Layer VariableA Data Layer Variabledata layer variableData Layer Variabledata layer variable|Data Layer Variable|data layer variable}
  • transactions_id to ransaction_idA |||} Data Layer Variable
  • Items that are to be recognized by the Data Layer VariableData Layer Variabledata layer variabledata layer variable|Data Layer Variable|data layer variable}
  • Create a trigger by using this tag, which is activated when the confirmation page of an order appears or after the transaction has been successful.

Do You Not Know an alternative?

Making use of GTM to integrate GA4 tracking to the WordPress site is a challenging challenge.

This method will teach you the basics of analysis tracking along with an e-commerce sales report.

But, you'll have to set up each record that needs to be monitored. Consider the possibilities consequences if Google "flips the script" for you.

As an example for an instance, the transition from GA3 (Universal Analytics) to GA4 caused an uproar between the administrators of the website and marketing.

If you're accountable for monitoring all strategies using GTM It's essential to remain attentive for any changes. In many companies, it may be a full-time job.

Are you convinced there's an easier method? Sure, there is. There are two approaches to do this, with the assistance from premium software.

What do you think you can make to cut costs? the time needed to setup GA4 to work with WordPress Membership Sites as well as Online Business

Phew! We're now at the difficult part. If you've gone through the two options previously mentioned for making GA4 on WordPress and you're at the right spot. GA4 on WordPress may mean you think it's nothing more than the salary you make. You're right, it's not. Two of these options can be called "stupid-easy".

For the last 10 years, I've been researching web analytics programs for the past 10 years.

I've been involved in various implementations that range from the cost-free Google Analytics Legacy versions, to enterprise-focused solutions like Web Trends as well as Omniture SiteCatalyst (both in the days leading up to and following the acquisition by way of the Adobe purchase).

as well as on Customer Data Platform solutions like Tealium to implement Analytics software. I've previously used data layers and they've been incredible.

Therefore, you'll trust me when I say the two plugins I've mentioned offer the best way for using GA4 for working with WordPress.

Method 3 Method 3 The "almost free" method to connect GA4 into WordPress with the help of WPCode Pro

As a college student at a college, I was offered a discount credit card known as"the "Starving Student Card." The card gave me discounts at Big Juan burritos at Taco Time. It's possible there are other deals too. The issue is not that important.

This is why I should be able to label this"Starting Student. "Starving Student" technique to incorporate GA4 on your website to sign up to GA4..

It's a good solution for budgeting, particularly in the case of college students who have an extremely tight budget. This is how you can do it:

Sign up to WPCode Pro and install it. WPCode Pro

WPCode homepage screenshot

You can also download a version for free that's named WPCode Lite. If you're installing GA4 in a website that's a membership one you'll need some essential functions that are only available to paid users.

For instance, you'll require Conversion Pixels as well as using the Advanced Locations option in order to allow eCommercefeatures.

Plus! You can also employ WPCode Pro to add your social media tracking pixels.

There are many WordPress sites that use WPCode. The plugin comes with been awarded a 4.9 score and is one of the top-rated plugins that's available.

WPCode customer rating screenshot

For the first phase, register for WPCode Pro. (If it is only necessary to use it on just one website, then the Basic Plan comes with all of the GA4 options you need.)

You must follow the steps in order to install the plugin, and finally install the plugin onto the WordPress website. When WPCode Pro is fully integrated into the plugin it'll detect the plugin. It's a huge time saver.

Set up WPCode Pro to enable GA4 within WordPress Membership Website. WordPress Membership Website

It is not necessary to incorporate any codes or scripts. WPCode Pro will set up and transfer e-commerce data into this layer.

It's not required to create anything with Google Tag Manager. In fact, WPCode completely eliminates the necessity to use Google Tag Manager on your WordPress website.

All you have to tell WPCode Pro your GA4 measurement ID (in the field that appears blurred in the below). The program will take care of all other details. It is your responsibility to choose which types of changes you'd like to keep track of. I would recommend keeping an eye on all events that could occur.

GA4 set up in WPCode

After that, you're done. You can then integrate GA4 to your membership site. The membership registrations on your site will be monitored, and all data gathered goes through GA4. GA4 report.

In the last portion of this blog, I'll talk about the ways to find data on membership conversion in GA4 reports. First, let me give another, easy answer for anyone looking for an answer!

Method 4. is the most adaptable and affordable method of introduction of powerful GA4 monitoring features to WordPress Websites for membership that utilize MonsterInsights

The major drawback to WPCode (above) is that WPCode (above) is its capability to transfer all information you need into the GA4 account you have created. For access to the information on your account, it's essential to sign into your GA4 account and go to the GA4 interface that is available for customers.

The initial reports are available. The most recent GA4 user interface is said to be... garbage according to users who have used it.

It's the reason MonsterInsights is my preferred option for large-scale, comprehensive GA4 installation. With MonsterInsights, it's possible to complete these tasks effortlessly:

  • increased to GA4 Tracker, as well as commerce There's no reason to be worried over not being able keep track of or tag an idea you'll think of at some point in the future.
  • access all of your personal information from within the WordPress admin. This means you do not have to utilize the horrible GA4 interface to locate important information within your database.
  • Tracking external links It's simple to track the number of people who visit the hyperlinks on your blog's page
  • Tracking affiliate Link Find the affiliate link getting the most views
  • EU compliance built-in Users can sleep throughout the night with no worries about a huge fine from the EU in the event that you break the privacy laws of your country.
  • Logged-in trackers of the users Find out how paid clients use your site differently from other websites.
  • Monitoring of the author - Report on every blog's performance, in the form reported by the writer
  • Zero-Code Implementation There aren't any additional cost to install your tracking code, or to set up of events.

This is a brief review. There are many options that can help you make an economical and easy choice.

It is not necessary to code. The results will be instantly. You don't need to be an analyst or scientist for using MonsterInsights.

Sign up for an account and download MonsterInsights Professional costing less than an Chipotle Burrito Each Month

The wizard that helps you set up makes the installation process quick and simple.

MonsterInsights setup wizard in WordPress

The wizard is comprehensive yet extremely user-friendly to operate. This is why I don't provide a detailed explanation of each process.

In addition, you can find an detailed step-by-step guide to complete the setup procedure in case you want to use the assistance. When you're done with the setup process on your Addons page, make sure you add it with the MonsterInsights Ecommerce extension.

MonsterInsights recommended addons screen

There's nothing more to it.

It is recommended that the WordPress Membership website should be completely set up for GA4 monitoring. MonsterInsights has created the data layer, as in addition to the GA4 events you decide to keep track of when setting up the site.

Like the same way similar to what I've mentioned previously, you don't need login into your GA4 account in order to view your information. MonsterInsights will display your details directly within the admin area of WordPress.

GA4 Dashboard is available on the WordPress administrator page. GA4 Dashboard is accessible via the WordPress administrator page.

Access to your GA4 information to see your GA4 data within MonsterInsights it is possible to view an overview of the specifics of your GA4 information using the widget that is available for dashboards.

MonsterInsights WordPress admin data screen

There's plenty of info in Insights. "Insights" button located on the left side of navigation.

A Perspective of Your Data in Google Analytics

There are many choices to select from, which include MonsterInsights, which allows you to display your data directly on WordPress. To gain access to other choices You'll need to sign in to the account you have created on your Google Analytics account and navigate to GA4 to access the GA4 page.

The image below is the result of a sandbox which I've played with in this course. There's a lot of info to give. If you're planning to get into GA4 and poke around for a bit, I would recommend making use of GA4 Test Account. GA4 Test Account. GA4 Test account.

The last thought

Congrats! Congratulations! Congratulations! Congratulations! You have Google Google Analytics set up on your WordPress site for membership This will assist in expanding your company's online presence.

This is the time to gain information about the types of visitors that visit your site and how they're engaged in your content as well as the efficiency of your website in turning visitors into customers.

If you're looking to learn how to make use of Google Analytics We've written an article that outlines methods to use Google Analytics to improve the efficiency of your membership site.

A free course is also accessible at Google Analytics. Google Analytics website for those seeking to get the most out possible use of this program.

     Do you have questions regarding the usage of Google Analytics together with your website's membership? If yes, then please email us your ideas here.

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