What Adrian Dalsus is changing musicians' lives through his

Find out the ways Adrian Dalsus combines his years of business experience and love of music to assist artists build thriving music careers.

Ten years into his marketing and advertising career, Adrian Dalsus had a lightbulb moment. What if he could blend his marketing expertise and his passion for music?

In the beginning, Adrian was running his own marketing agency for small companies. Aiding clients from corporate companies to implement sales funnels and create leads was thrilling however, something was lacking.

Music had always played an important role in Adrian's life. Before his career in marketing and sales, he was involved in a band. They were near their biggest break when they won a festival and had their song featured on a popular broadcasting station from Venezuela However, they didn't know how to leverage that power.

"We have missed many opportunities,"" Adrian remembers. "We didn't know anything about networking, writing press releases or branding, getting media coverageand even broadening our musical reach beyond the circle of friends and family."

Years later, Adrian realized that his experiences in marketing had provided him with important knowledge to help musicians to promote their music to release their music, as well as increase their following. "How do we know that artists aren't aware that all of these options exist, that we can do campaigns, that we can use our creativity to implement marketing strategies into the music industry ?"

Effective marketing, Adrian theorized, could assist musicians to take charge of their careers and increase their chances instead of sitting in the wings. Therefore, Adrian began to implement his ideas.

In the present, Adrian runs his own music-related marketing company, Despegue Musical . The books , online courses  as well as digital offerings teach musicians how to distribute their work and be noticed within this competitive industry.

Along the way, Adrian cultivated a deep comprehension of his audience by conducting market research, taking note of feedback from followers and relying on his professional skill set.

This is how Adrian has merged his professional experience along with his love for music to attract a crowd and serve them well, and create products that help them shine.

Find and grow your audience by sharing ideas

Adrian was all too familiar the pain concerns about marketing and promotions, and his advertising background helped him to assist. All he needed was to locate the right people.

"We undervalue the power that social media has," Adrian says. "We assume that there millions of people using social media that they is going to notice us. However, at the time I launched my podcast the audience contacted me and expressed their gratitude to me for the work. They told me they were pleased and encouraged me to keep going."

In response to the demands of his audience, Adrian expanded his online web presence on YouTube  and he offers:

"Research before you press record."

"Research all the titles or thumbnails as well as the most the most popular subjects in your field. It's not a good idea to copy them directly, but use what's working as inspiration and replicate that within your business. If you make great content and give the solution to your viewers to your viewers in the video, they will be able to see this."

In the present, YouTube is Adrian's most successful channel. "The majority of people who purchase my courses connect with me by finding me through YouTube. I believe YouTube is the main channel where creators should focus right now.

Put yourself in the customers' shoes to create relevant products

To design great products for your audience, you have be aware of what your audience wants. Adrian makes use of feedback from the audience, expert know-how, and his experiences in the music industry to help his students learn and offer practical solutions.

Early on, Adrian planned to produce evergreen courses with pre-recorded content and lesser administrative effort in comparison to live-streamed programs. However, his audience was inclined to live-based courses that had a an exact start and finish date , and greater time commitment from Adrian -- so he found an alternative.

The flagship music marketing course includes pre-recorded modules so students are able to study on their own. The course also has weekly live group calls in which students are able to get help and get answers to their questions. This gives participants premium access to Adrian and the freedom of self-paced courses.

Adrian also used audience feedback in the creation of mini-courses which are easier to manage for musicians with packed schedules.

"At the beginning, I made long-term programs that took an incredibly long time to make and complete. But I realized that some the majority of people, particularly musicians, might be looking for short-term successes. This is why I'm currently focusing on specialized mini courses," he shares.

These mini-courses can be self-paced and don't include any live components as well as costing less than the premium courses. Musicians who are busy will love the small, action-oriented workshops .

To decide what to cover during his classes, Adrian leans into his knowledge of marketing, and then ponders his personal musical experience. "I conduct ongoing studies and I ask my audience about what they'd like to learn. In my experience, most times the people aren't aware of what they need," Adrian observes.

Because Adrian's past self is the ideal person to be his customer The best ideas can be found by taking a look back at the past.

"I consider what Adrian from a decade ago would have needed and then I design classes around it."

As an example the time Adrian and his group made their debut song and saved it to CD and took it straight to the most important radio station in Caracas.

"We believed we could turn the CD to the receptionist, hoping that someone would discover us and put us on the radio following day," he says. "I applaud us for having the guts to do something However, the world of music (and the actual world) just doesn't work like that."

Recalling the things he wishes he knew about marketing to music assists Adrian provide relatable and relevant resources for his students.

"I would love to be able to have a coach that could advise me on how to make my music more visible in that moment. It could have helped me maximize my creative talent, time, and efforts. It's why I'm so committed to helping musicians who are independent to maximize their creativity and songs."

The outcome? His students are taking their music careers to the next level.

Select tools that place creators first

A well-tuned course plan, Adrian needed to find an appropriate platform to manage his programs.

Sometimes, it is simpler when building your online business. "With  the help of website will appear stunning on mobile or desktop. The site won't fail to load. Every button will function."

"I believe that I am an ally. I feel like it's a part of my team, and I'm unable to do that in other tools."

"Although it sounds cliche It is important to know the values, mission, and vision of the company? What are their plans for the future? Are they actually looking to grow? Did they create something or a service they're now trying to sell but have no intention of developing it?"

Adrian is a seller of his course including mini workshops and bundles of product through . He also runs an online community that allows musicians to network, share their music, and get answers to questions.

Thanks to the best technology on Adrian's side Adrian is able to create workshops, courses as well as content designed for budding musicians. By listening to his audience and relying on his knowledge his programs have risen to the top of the charts.

Three key elements to success as a creator The three keys to success for creators are: research, niche, and consistency

According to Adrian, there are three key elements that make an effective creator: love of your field, conducting your research, and creating using the discipline and consistent.

Choose a subject you'll be passionate about long term

While it can be tempting to follow the trend, Adrian encourages creators to explore niches that excite and inspire their creativity and inspire. It requires some self-reflection.

"First to discover who you are. What is it that you enjoy to do? What drives you to rise each day?" Adrian inquires. "For me the answer was music. Most of the time the thing has been part of your life for quite a long time."

Make a list of your activities, interests as well as your passion projects. Your subject should be a topic you won't mind having a conversation about for many decades to come.

Explore existing resources to do market research

It's not necessary to create a new idea; you'll get valuable information by exploring what works for other creators in your field.

Consistency and discipline

Then, Adrian recommends working towards your objectives every day, even if you're taking a small step. This will add up in time.

It's possible that you won't see results overnight -- but three years from now, you'll be miles ahead of where you started .

Adrian is hitting the right notes

Equipped with his marketing skill set, a long-standing love for music as well as a thorough market analysis, Adrian teaches artists how to excel in the business. Students are at Despegue Musical are prospering and so are he.

As Adrian says, "If you do what you enjoy, then you're done working."

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