Want to Learn How to Sell on Amazon? Here's the Information You'll Need
You may run a successful online store or just begin to build your brand You've likely thought about the advantages and disadvantages of selling products on Amazon.
In general, you'll earn more revenue and build more equity in your business by establishing and managing an online store on your site. However, with all of the devices that make multichannel selling more effective as well as profitable and profitable than ever, you can do both simultaneously and rapidly expand your reach.
If you're ready to try at selling your products on Amazon, or you just need to learn more about what's involved in the process, this article will teach you how to sell on Amazon and the things you need to get started.
A brief introduction to Amazon's marketplace
Amazon is the most popular e-commerce seller in the world, and certainly that is true for the U.S., where 70% of adults have Prime memberships. About 56% of eCommerce transactions in the U.S. happen on Amazon, and it has about 200 million monthly active app users. According to their own data around 7400 items sell every minute across the U.S.
Amazon offers shipping to more than 130 countries, so if you're seeking global e-commerce customers, this is the fastest and most convenient means to reach a wide world audience.
Ready? Let's dive into what you need to be aware of to make a sale on Amazon.
Types of Amazon seller accounts
There are two types of seller accounts on Amazon The two main types are Professional and Individual.
The majority of e-commerce companies seeking a steady revenue stream and expansion will go with the Professional option, since the Individual version charges a fee for every sale, but the Professional one charges a flat per month fee.
Other selling costs are also a part of the equation. that both kinds of accounts need to pay, but we'll look at them a little later.
A step-by-step guide to creating the account you want to use as an Amazon seller account
Amazon has produced a lot of material to help sellers establish accounts and get started selling. If you'd like to look through their manual and get started, start on this page. We've simplified the process to the following basic steps:
1. Make an account to sell
The process of creating your Amazon accounts is easy as signing up. You'll first create your username and password, then go from there.
2. Choose the Professional Selling Plan
After that, you must select the type of seller account you want to use. Like we said, you'll want to pick the Professional plan if you expect to expand your business through Amazon. When it comes to sales terms, if you expect to sell over 40 items a month, then you should consider to go with the Professional package.
Amazon will likely not be the sole e-commerce marketplace or platform. In fact, it shouldn't be, because there are several advantages to also creating your own online store with . However, Amazon lets you expand to new markets you simply couldn't reach very quickly from your own store.
3. Sign up to Brand Registry
Amazon provides an Brand Registry service, which is required to utilize before you can build your online store. You can also make use of the various tools and features available on Amazon's platform, including seller protections and Amazon Ads. You can also get a 5% bonus on the sale of your brand.
4. Use this Stores Builder tool to create your own online store
After you've signed up, you are able to use their Stores creator tool, as well as drag-and-drop tools to build your online store. It's possible to select from three design templates that you can choose from, and after selecting the one you like best, you'll have the ability to create products by uploading them and then start building pages.
The tiles can be adjusted to arrange product images, videos, descriptions, or any other information in a way that makes the most sense for your store.
In order to get there further, you'll need to obtain an official trademark registered in the nation you're registering from as well as the logo.
5. Make your listing of products and start selling
Once you have selected a template, you are able to start by using the page manager to include products pages, make categories, make a home page or whatever else you'd like to add as an element of your Amazon storefront in order to increase revenue.
There are specific image dimensions that you must meet, and you're limited to 200 characters for your product name, which is more than enough.
"Perfect Launch," or the "Perfect Launch"
Amazon is known to promote the idea of the "Perfect Start" for new sellers that is, you must complete five tasks within the first 90 days of creating your account as a seller. These five goals include:
- Sign up to Brand Registry
- Create A+ content on your product pages
- Set up Fulfillment by Amazon (we'll go over this later)
- Automate pricing with Amazon's machine learning technology
- Design and create sponsored ads coupon codes, sales, or other deals
Doing this all within the first 90 days result in significantly better outcomes, in accordance with their studies and that's the reason they call it the Perfect Launch.
Once your store gets going, you can begin using your brand's analytics data to develop product bundles or combination items that consumers will be interested in. This will increase sales and enables you to package several items into one shipping.
Make product descriptions more appealing for Amazon
Amazon's site functions much as the search engine. Users can enter search terms, and Amazon will display items that match their searches.
This is what needs to be the basis for your strategy to create product listings and optimizing the product details page.
Search-friendly keywords
Utilize keywords shoppers may be searching for and that pertain to your products. Include them in your title and descriptions of your products. Make use of variations or other keywords when you can think of more than one way customers might talk about your product. Use model numbers and GTINs or SKUs.
Details and descriptions of the informational text.
Get really specific in the descriptions you write and in the details particularly for those products that have many variations, including colors, sizes, and tastes.
Also, use bullet points to make your descriptions easier to comprehend, as well as focusing on the benefits in addition to product characteristics. Benefits are about outcomes -- how can this product benefit me? What issue does it address? What need do I have that this product can meet, and how can it fulfill the need? You want to answer those kinds of questions in your product descriptions as well as bullet points.
Great product images
Knowing the Amazon fees
In the past, as mentioned There are only two plans to choose from.
The Individual plan is priced at 99 cents per sale. Every item you sell online under this plan will cost you 99 cents.
The Professional plan is $39.99 per month. It comes with unlimited sales. This is where the concept selling at least 40 items per month comes from. However, even if you're certain if you'll be able to be able to sell 40 products in the initial month, still choose the Professional plan when you're determined to make this one of the most important aspects of your online business and hope to increase that amount in the near future.
If you want to advertise on Amazon and appear on the Buy Box, sell products in restricted categories (and there are plenty of these), and use other advanced selling tools, you'll require the Professional plan.
Amazon will also charge you additional selling fees depending on the arrangement you make with Amazon.
Referral fee
Each plan charges a fee for each sale you make, and these vary from 3% up or up to 45 percent in certain instances. The majority of the fees you pay for referrals range between 8-15%, which is pretty typical of market places online.
You can also view a variety of other charges, including referral fees on diverse categories of product here.
Storage and fulfillment fees
If you use Amazon for the delivery, packaging, or other fulfillment activities There will be charges for it too, which is based on size and weight. If you only use Amazon to deliver packages, you'll be charged depending on the size and weight of your package.
There's also a cost for using Amazon's warehouses to store your items. However, you may want to consider this due to some other benefits that we'll talk about shortly. One of the biggest advantages is that you are able to offer two-day shipping for your customers under the brand name.
From October to December, storage fees triple that of the other nine months, due to the festive period.
Fulfillment options -- FBM, SFP, FBA
In the same way it is important to determine how you want to handle satisfaction.
You may choose to process each order on your own and this is referred to as "fulfillment by merchant" (FBM). It is also possible to use Seller Fulfilled Prime (SFP) A special service for skilled Amazon sellers, but you aren't able to use yet if you're just beginning to get started. You can also use Fulfillment by Amazon that is what they would like you to use as it comes filled with incentive programs.
Fulfillment by merchant
The fulfillment service provides you with the most amount of control over the entire process. You can manage your order's packaging for shipping, then place them into your home or warehouse location. If you're using dropshipping, that's what Amazon accepts, you'll probably choose this option.
One disadvantage of FBM is that you can't avail the benefits of becoming an Amazon Prime seller, which has a variety of advantages.
If you decide to take extra care in the process of packaging You may find it to be a more beneficial option regardless of whether it means there are fewer customers who purchase through you due to longer shipping time.
Seller Fulfilled Prime
You keep your inventory in your warehouse. However, Amazon handles the delivery process using suppliers of their own choice.
You can't do this until the time you are in your Amazon store:
- Offers premium delivery options
- Delivers more than 99% of orders on the same day.
- Has a cancellation rate for orders of less than 0.5 0.5%
- Uses Amazon Buy Shipping Services for 99% of orders
- Uses shipping methods that support weekends for delivery
- Achieves the goal of completing a trial
Get more details about the requirements.
Fulfillment through Amazon
Amazon shoppers enjoy Prime Day, and all things Amazon Prime. In the past, around 70 percent of U.S. adults have Prime memberships. So, anything you can do to appeal to those members will be to your advantage in terms of sales volume.
When you choose FBA, your Amazon store gets an Amazon Prime Badge. When customers search through Amazon, they can choose to filter their results based on stores with an Prime Badge. Therefore, if your store doesn't have this, you won't appear in the search results for customers who use this feature.
Even for those who don't filter their searches however, they'll still be able to view the Prime logo next to your listing when you're making use of FBA.
Additionally, using Prime Badges, you can provide Amazon Prime's complimentary 2-day shipping and also free shipping in general. Amazon is responsible for packing, delivery, returns, and customer service issues.
FBA also allows you to use Amazon's machine-learning technology to assist with managing inventory, which can help you anticipate the demand of customers so that you don't purchase excessive or insufficient inventory.
It costs more to use fulfillment through Amazon however, you'll receive a lot too, and some part of the burden of managing an online store is lifted off your shoulders through the optimized Amazon fulfillment center.
So, it's a good alternative for companies that appreciate the savings in time and effort and don't want to deal with shipping or storage. If you'd prefer to handle the task yourself, to cut costs, then FBA isn't a good choice.
Wait -- inventory?
If you're just getting started with your company, inventory is something that you might not have considered much about.
Inventory depends on several factors which will differ for each business, such as:
- The number of channels that you're selling on
- The rules of your industry
- Types of goods you sell
- The size of your company
More channels and platforms you're working with The more items you'll sell. As for stock, this makes it more difficult to manage every single item.
For example, suppose you own a warehouse that has 50 units of stock of a specific product and you're able to sell 30 the same items via Amazon over the course of one month. You feel great, and intend to replenish your inventory by adding 50 more.
What if, however, you're selling your products on your store and then you've made 20 sales on items the following month through that site. Your inventory will be full, and if sales are increasing at all in during the month following, you'll need more than 50.
That's an oversimplified example, because sales don't all happen at once. It's a good illustration of why you have to be constantly monitoring your inventory and the speed at which they're selling, as well as the channels they're selling on -- each of which may have different fulfillment processes.
Also, you must factor into products that are non-perishable, products that aren't being sold anymore, as well as expensive storage costs.
No matter what you're selling you'll need a procedure for tracking all of the details. This is more information on Amazon on managing inventory.
Service to customers and keeping a high seller rating
As you learn how to sell your products on Amazon and other platforms, you'll discover that interacting with customers is slightly more difficult than when you run your own ecommerce store. You must create processes to provide customer service at a high standard to get excellent seller reviews.
The first step is that you use the descriptions of your products to answer as many questions as you can imagine customers could have to.
Second, use good images as well as other images to help clients to comprehend the products they're purchasing.
Third, respond positively to any reviews you receive, even the negative ones. This will show that you're aware of your clients and are committed to providing the best possible service.
Then thing, in Amazon there is an application called Brand Follow which provides a way for customers to follow you even when they don't purchase anything on their first visit. If they choose to follow you is notified of your product updates and you will have the opportunity to regain their attention.
Sell on Amazon and build your future with
With , you can benefit in endless freedom, total control, and powerful functionality that are all free of fees from the platform. Additionally, you don't need to worry about other products showing up right in front of your own!
Multichannel selling helps your reach the maximum proportion of your customers and reach them where they are. has a wide variety of multi-channel extension options that let users to link their online shop to Amazon, eBay, Etsy, Facebook, Pinterest, and much more.