Veronica Green is inspiring educators to incorporate more imagination and fun to their early childhood settings The children and teachers are flourishing

Mar 30, 2022

Learn how creator Veronica Green is helping educators to incorporate more fun and creativity into the early childhood environments of their children creating a company using authenticity.

Imagine if young children could lead their own education and explore the world using imagination, imagination and fun?

In the wake of realizing that conventional learning methods weren't always effective, early childhood educator Veronica Green set out to solve this issue. What she found changed everything.

Today, Veronica is an early childhood expert and is the co-founder of Cultivating Confidence  which aids educators to plan fun activities, understand student behaviors and create deeper bonds by playing and creativity.

This is how Veronica leaned into her own experience to be an industry pioneer, and change the way we educate youngsters throughout the process.

"When I began to learn more about loose part play, I found my creativity once more."

Before Veronica began her creator journey she was wearing a variety of roles as an early childhood educator as well as mother to a son who is autistic.

The instructor was operating an accredited preschool program in her own home, and learning to navigate her son's unique needs. The standard activities were not working, so Veronica dove into the research for solutions that would work for her children as well as her son.

The result led Veronica to "loose parts play" a child-led, play-based education method that lets children use unique everyday objects and their imaginations to create sense of their world, problem solve, explore, invent, use diverse thinking skills, and, most importantly, to have fun.

Veronica also learned about other ways to teach children which place inquiry and play at the forefront.

Her imaginative thinking, patience and determination resulted in a positive outcome. Veronica learned how to understand her son's ways of communication, and his behaviours while giving support to all of the children in her care.

"Going through it really changed my identity as an educator as well as a person," Veronica explains. "It allowed me to see the world differently with new perspective."

"My child is my best educator, he has taught me to look at the world in a different way as well as to challenge the grain...and have tons of fun throughout the process," Veronica says on her site . "My son has taught me everything."

They appreciated her transparency and her ability to provide an engaging, diverse learning environment. She was innovative as an educator, and the students benefited. Her audience wanted to know more.

"When I was learning more about loose parts play, I found my creativity again .... The experience rekindled my imagination when I was in my ECE position. I shared photos and the 'whys' behind what we were posting on social media, and the other ECEs got involved and even asked questions."

Veronica knew that the educational methods she was studying could help early childhood educators reach countless children, and she imagined one day sharing her experiences on a large size.

"I wrote [my first course] off my phone in Starbucks at the end of my 10 hour days, and I still have it in the process."

One of the first items Veronica created was an online course about sensory issues. It contains the latest research and own experiences of working on behalf of her son.

"I created my first course] off my phone in Starbucks at the end of my 10-hour work days and I'm keeping the course running. It's still the same format. It's the same format. The patients have received an answer and receive the help they require when they have taken it. This is a wonderful thing and I'm honored by this."

Veronica's authenticity made her course distinct from the rest on the market. By showing the real experiences and challenges of her journey, Veronica helped other families and educators feel supported and inspired.

The host explains how early childhood educators often think that they must be "on" every minute of the day and aren't able to express emotions. Her program includes a human component by talking about real-life challenges and how her family overcame them.

"A majority of that was sharing the journey. I'm eager to share the good as well as those not-so-great times as that's the place we learnt from," Veronica explains.

In addition to her successful course, Veronica provides live seminars which she then repackages and offers as replays on demand.

These workshops cover topics like implementing loose parts play and making spaces that are centered around curiosity, which teachers can utilize for their professional development .

"I like showing up on stage and teaching since I'm more present in the current. While recording, I feel like I'm too caught up involved in my thoughts, and I forget the words I'm saying .... But when I'm just talking on Zoom, on a workshop I'm at ease. I've had the notes. It's all set. Therefore, I believe that my content is more effective that way."

Up next, we'll look at how Veronica utilizes her business to manage her company from behind.

"[] created more time for me to work on my business instead of focusing on my business problems."

Creatives require a stable space to deal with the nuts and bolts involved in running a business. Let Veronica make her tools easier to use, keep her organized, and not worry about technical concerns.

"I didn't want to waste the time trying to figure out what to sell something. With this, I could straight away create a product," Veronica says.

Educators can purchase Veronica's products directly on her website without having to change apps. Then, when they sign in to use their materials the interface of Veronica's matches her brand's logo for a seamless professional appearance.

"Customer experience is extremely important. I wanted everything to be easyfor customers to access]. Early childhood educators are exhausted. Most often, ECEs have to do training on their own. Most of the time, it's unpaid. Therefore, it's crucial that it's easy for them," Veronica emphasizes.

"The solution has been a lot of the big issues I faced with technology as well as created more time to focus on my business instead of solving my business's problems. That's significant. I didn't realize how much time I had spent [troubleshooting] until I finally got everything across."

We'll be looking at various ways Veronica has found success in her work and also share some tips for aspiring creators.

"For the initial three years of my company It was all about creating the content. Now I don't need to create any more. It's time to improve it."

With regards to content, Veronica has learned that there is no guarantee that more content will be more effective. She has a message for creators: you do not have to be at the wheel continually generating new content.

For Veronica she is less concerned with quantity and more about high-quality.

"I am not sure I should have 200 blog entries . It's a lot. Nobody's going to see them. If I've got 30 to 50 pieces of content, that's a lot. I can always go and refresh. I am able to alter things... My do that to keep my creativity moving."

"I'm always interested in repurposing the content. Always. Every single video I've made ..., is made to the highest quality."

Repurposing content is the process of take one piece of creative work and transform it for various other mediums and channels.

"I'm all about reuse of the content. Always. Every video I've ever created, ..., it's been used at its maximum," she explains.

"I have just made the following YouTube channel  and it was derived from a blog post that has done extremely well. .... It's time embed the video into the blog. After that, I post stuff on social media regarding the clip. I pull out videos I also take quotes, and I upload images, and create carousels. .... And then I email my followers about it."

Veronica emphasizes that creators shouldn't feel pressured to constantly create new material when they could often repurpose what they already possess in new ways. By reformatting existing materials and working smarter rather than more.

"I am aware that everyone in the digital age says that you've got to make new content every week. I feel like, as a creative person it's exhausting to be doing this. If I'm inspired to create something, it's going to be awesome. But if I'm not inspired and not motivated, the result won't succeed. If I get one new video or blog update every month, I'm okay with it."

However, there's one aspect Veronica performs every week, rain or shine by sending a text message to her email list.

"I've consistently sent out emails every day since I made it a priority over everything else, and that's been huge."

In the beginning, when she decided to begin offering workshops, she was amazed at how business owners of other businesses attracted new clients.

Since then, word of mouth as well as social media have proven to be major growth factors to Veronica's wish list. The website also provides numerous lead magnets that are free designed for her ideal audience.

Since people have to sign up for your email list for leads, everyone benefits. Creators can attract customers who are keen on their field of expertise, and individuals are able to learn new things.

Over the last few years, Veronica took it as an effort to send out emails to her list every single week. The PDF newsletter was discarded. newsletter, and has now written out of her heart.

"Now, I use [my weekly email] as a creative outlet. On Mondays, I get my laptop out to start my week off by writing my Sunday emails for the next week. I make a list of the content I'd like to create, but I just create from my own thoughts. It's the way I embrace my practice and work at improving my craft. It feels more real. It's me."

Authenticity is at the core of Veronica's work, and her emails every week are not an exception.

"Carve your space so that you can develop your skills."

One of the biggest advices Veronica has given for success? Practice your craft.

Don't get so overwhelmed by running your business that you forget what you were trying to accomplish when you began. Take time to enjoy the activities you're teaching and deepening the knowledge you have gained.

"Carve your space in order for working on your craft Whatever it may be," Veronica advises. "When you start running a company, you aren't doing any of your own work. The majority of the time, you spend your time managing your business instead of doing it."

Last but not least, Veronica insists on how vital that you follow your own path . Don't let comparisons and outside views cause you to lose sight of the goals you want to achieve.

"Listen to what others discuss and share, but take it with a pinch of salt," she explains. "You don't know everything that's taking place in the background. It's not clear whether they've got a team of people. You don't know how much budget they must put into marketing. It's impossible to know any of that. They're only choosing to share some of the details, and you don't know the entire context."

"That comparison can really slow you down and prevent your from progressing. Pay attention to the story. But ask yourself, how can I apply this to my situation? Do not feel the need to copy it exactly the same, just because it worked on their behalf."

It's a rerun of the suggestions of Veronica about creating content and finding a workflow that is suited to your personal needs.

If the world of digital marketing said she needed to publish something new every week, Veronica tried it -however, she decided that it was not suitable for her company. Actually, she did not make a dime because she would spend all day creating articles.

Now, Veronica has honed her method of operation. She creates fewer pieces material per month, yet doesn't compromise high-quality. All of her work is focused on generating more sales, gaining more followers and getting her work to the attention of incredible early childhood teachers.

"It took me a lengthy time to let go of every suggestion that people make about what I should do. I lost my voice because of the process," she recalls.

"You have to figure out what you can do to make this experience be a success for you. Everybody has their own personal things going on. And everybody's journey is so unique. It's possible to get there. You must believe in yourself. Really, you do. It's going to be a mystery. You're going to hate it. You're getting ready to put it out of your system however, you must to believe."

Today, Veronica is making a significant impact on early childhood education through mixing her expertise in the field with honest personal experience.

She's built her business on her own terms and focuses on quality over the quantity of content. She's repurposed her work and ensuring her list of email addresses are maintained and carving out space to connect to her work.

Veronica has helped numerous teachers better serve their students, and we know she's just starting. We're excited to find out where her creativity and passion take her next.