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The "About Us" page is among the foundational elements of your website.

More than a rundown of company details It's the core of your brand story, which allows you to connect with prospective clients on a more personal level.

If you're trying to design an engaging page for your people who visit it, builds trust and improves the brand's reputation, you're in the right place. In this article we'll go over what the page should include, share actual examples and offer tips for creating the perfect one for your website.

What is an About Us page?

A About Us page tells your story. It's where you explain who you are, what your company does and why you do it. And it's a key opportunity to build trust with visitors.

A good example is an earth-first lifestyle brand might share their company's mission and focus on the way they plant trees for every item purchased.

A kids' toy brand might tell the story of its founder of struggling to find solutions to their child's specific demands or style of play before finally establishing their own.

Food founders can talk about their experience growing in the family and how particular food choices influenced their growth. They could go on to talk about their love of sourcing ingredients that can help people experience their culture or meet health goals.

Its About Us page can also be a resource for potential investors or other third-party users to gain access to the past information about your company, download brand assets, and locate contact information for press. The page could also provide statistics or discuss your management as well as direct visitors to further information on media relations.

Instead of product pages or promotional articles, unlike promotional articles or product pages, an About Us page seeks to be the answer when people come to your site and ask, "Who's running this store?" "Why did someone start such a thing?" "Is this an organization that I could be sure of?" "I wonder if this is something that I ought to be involved in?"

Why is it important to have an About page important?

Your About page provides background on your business -- the person you're a part of who you are, the reasons that led you to start your company, and what you stand in.

The background also builds trust and establishes a real connection with visitors.

However, the advantages don't end there. The solid About Us page also:

• differentiates you from your competitors. This page gives you the chance to showcase the things that make you stand out. Examples: "We're the only company which hand-stitches our clothes to ensure the best high-end craftsmanship."
• Humanizes your brand. Your About Us page puts a name (and a story) to your business name. As an example, "As a busy mom of three, I started this venture because I've seen the struggle to find time for self-care."
• Creates trust and credibility. The sharing of your expertise, experience and core brand principles shows your customers that they can trust you to provide. It is possible to say "Our CEO has more than 15 years of experience within the energy sector that is renewable and has been recognized on Forbes, Bloomberg, and The Wall Street Journal."
• Improves your SEO. About pages offer you the chance to incorporate keywords naturally to make your website rank better in the search results. Examples: "At [Company Name] We're committed to offering the best [keyword phrase, e.g., 'eco-friendly cleaning products'] to ensure that your home stays neat and clean."
• drives conversions. A compelling About Us page can be the turning point to turn visitors into purchasers. For instance: "Join the thousands of happy customers who made the switch to our top-quality, all-natural skincare line Your skin will appreciate it!"

Do online retailers require an About page?

An About page is even important for online stores.

Why?

The reason is that shoppers cannot feel or see your items on the ground. You can't let them walk through your online shop and experience a feel for your brand. The About Us page is often the first (and sometimes only) chance to connect with you on an emotional level.

Research backs this up. The study conducted by Nielsen Norman Group shows the About Us pages that prioritize building trust are the most effective. And according to Harvard Business Review an effective narrative for a company increases the perceived importance of services or products.

 You need to have an About Us page because it could result in tangible business outcomes.

What should you include on your About Us page

Each About Us page is unique and unique, much like your business. It is important to incorporate all the details that are necessary to show your brand's personality, your management's expertise and experience along with your mission and the purpose of your organization (your "why").

There aren't all aspects that will be required for each site However, here are a few to consider:

Mission statement

Your mission statement includes your purpose, core values and objectives. It's a brief description of what you do, how you do it, and the reason it's important.

Including a mission statement gives your customers an understanding of the purpose behind you. This helps them comprehend not just what you sell as well as what you stand on behalf of. More than a formality, it's a chance to leave an impression that is memorable for guests.

When you are drafting your purpose statement, think about the following:

• Unique value proposition. What makes your brand products, services, or resources stand out?
• Customer you want to target. What are they serving Why, why and how are you able to meet their requirements?
• Wider impact. How does your business seek to impact your business beyond your profit margin?
• Vision for the future.What do you hope to gain by being a leader in your field? What are the reasons why customers, stakeholders or investors?

Value proposition

The core of your value proposition an unambiguous description of the primary benefit that you provide -- the one thing that is essential for your prospective customer.

A compelling value proposition must:

• Concentrate on the benefits not just attributes. How can your product service make your customers' lives better?
• Make sure you are specific and pertinent to your intended audience. Speak directly to your ideal customer's needs and needs.
• Create an emotional pull. Find the deep motives behind your offer.

A compelling value idea goes well beyond the surface level. It's true that the teen clothing company's benefit is that it helps people save cash, but it's pretty dull. You could instead claim that you can help families get stylish, long-lasting clothing to help their children to feel comfortable at school and feel comfortable year-round.

Do not rush through this process. Getting it right can mean the difference between a bounce and a lifelong customer.

Social Evidence

People are always looking for an assurance that they're doing the right thing. Sometimes, this assurance may be derived from the fact that others have made similar choices. This is the reason why trends wear off and peer pressure is very successful.

Social proofis the technical term for this type of phenomena where individuals look at the behaviour and behavior of others as a guide for their own actions or support their decisions.

On the internet, social proof is incredibly important because it helps add credibility. Due to the increase in fake content and photoshopped images, people can struggle to determine authenticity. Fortunately, social proof is a great way to aid.

The online shoppers aren't able to see and feel your items in personal. They cannot gaze at you and get a sense of the trustworthiness of your business. They rely on the experiences of others to determine if you're trustworthy.

On your About page, you can make use of social proof in the form of:

• Customer reviews. Highlight glowing reviews from delighted shoppers.
• Review of the product. Showcase star ratings and detailed feedback from actual customers.
• Feeds for social media. Integrate real-time updates on your social media pages that show customers engaging with your company. Also, add links to social media sites also.
• The Trust Badges. Display seals from trustworthy third party organizations such as the Better Business Bureau.

When done right when done correctly, social proof appeals to our instinctual desire to be part of the masses and gives hesitant shoppers the confidence in order to press "add to cart."

Highlights from the press

The inclusion of press releases or other features is an additional form of powerful social proof that you can add to your About Us page.

The presence of well-known magazines gives your business credibility and relevance. They're a proven trust signal. It's the reason why so many landing pages have an "As as seen on" ..." section.

When including press mentions on your About page:

• Make sure to highlight well-known publications. Focus on outlets your target people are likely to recognize and have confidence in.
• Make use of logos or pictures that are featured. The mentions should be visually appealing and simple to scan.
• Incorporate snippets or quotationss. Provide a sample of what was said about you, especially when you can prove your value in the first place.
• Link to full content. Readers who are interested can dive in and see the full details.

If you've managed to be able to accumulate a variety of different press articles to select between, select a balance of well-known magazines and articles that highlight the unique aspects of your business and are a hit with your primary audience.

Core values

Your company's core values dictate how you do business. They're the unchanging beliefs which guide your choices along with your values, culture, and the brand you choose to represent.

Value-driven consumption has been increasing. The inclusion of your brand's values can help customers understand the value you place on earning a profit. They get a better understanding of what you value and your greater purpose.

In order to make your beliefs evident on your About page, strive to

• Make sure you are specific and concrete. Beware of generic platitudes and concentrate on authentic brand values that guide your day-to-day operations.
• Do more than just tell. Provide concrete examples or stories of your values in action.
• Link these to the experience your customers have. Define how you can translate your values to benefits for shoppers.
• Make them visually engaging. Use icons, images, or other formatting techniques to make your values simple to comprehend and retain.

Videos and imagery

Innovative visuals show off your product as well as convey the personality of your brand and create an emotional bond to your buyers.

Images and videos also give an image on your company and create an emotional connection. They also break up text and make an About Us page more scannable.

Here are some examples of images and videos you should consider:

• Behind-the-scenes photos or videos. Display your team's work, your work space, or even the production process.
• Customer photos or videos. In most situations. Content created by users is the most authentic.
• Aspirational imagery. Capture the lifestyle or feeling you want to connect with your brand.
• Product close-ups or 360-degree views. Provide customers with more chances to view key features and benefits up in detail.
• Infographics or illustrated explanations. Define your company's model, values, or the company's mission using graphics that might be more engaging than text-heavy blocks.

History

The company's history tells the tale of how your business began to take shape. It's the journey that takes you from a concept into a recognizable name.

it gives customers a sense of the roots you have and also your development. It helps them get to know the source of your mission and values in addition to creating an arc of narrative that they can follow and invest in.

When crafting your history section:

• Start with the "aha" moment. What inspired you to start the company? What problem were you seeking to address?
• Highlight key milestones. What were the most significant turning points or accomplishments during your life? How did you grow and change?
• Highlight the human aspect. Who are the key characters in the story of your company? What obstacles did you have to overcome, and how did you deal with these?
• Tie it back to your mission. How does your history inform your current values and approach? What have you found to be consistent through your life?

Create a story that reveals your passion as well as the action behind your brand. Highlight the long evenings, the curve of learning as well as the achievements.

Nine About Us page examples to get you started

These nine diverse About Us examples demonstrate the different styles and features that are available to meet different needs of business. Take them as a basis for creating an online page that is reflective of your brand and includes all of the core elements discussed earlier in this article.

1. Badeloft Premium Bathrooms

Badeloft is a boutique company that sells high-end bathroom fixtures, especially bathtubs. Its About Us page is a masterclass in storytelling.

First off, they nail the brand's message.

Three friends from high school who are united in a common frustration with the luxury bathroom market, decide to start their own company.

They explain their goals and strategies in a way that feels authentic and customer-centric.

The goal of the company is to bring the ultimate bathing experience in every bathroom. an "ultimate bathing experience."

However, the most impressive feature is social proof. There are glowing reviews on Houzz (a popular site to use for inspiration on home decor).

In addition, they offer Instagram photos from actual clients showing off their stunning Badeloft bathtubs.

The pictures aren't just beautiful -- it's proof that customers love their goods.

Badeloft's About Us page works because it's more than just about them. It's about the shared love for great design and a dedication to their clients, and a narrative you can't help but get involved in.

2. Offerman Woodshop

Offerman Woodshop is a collective of woodworkers with a high level of expertise based in East Los Angeles that focuses on the traditional method of joinery as well as sustainability.

Their About Us page shines with personality, passion, as well as a strong commitment to their craft and community.

The page opens by highlighting their core values- an emphasis on quality craftsmanship, sustainable practices, and robust local collaborations.

It demonstrates a company that is concerned about the impact it has on its roots.

However, where the website truly becomes real is the team profiles. Every woodworker from the founder Nick Offerman to the newest hire, is given an opportunity to showcase the individuality of their journey, their favorite projects, as well as their personal quirks.

They're not just resumesthese are stories that give you the impression you're meeting the team face-to-face.

Offerman has alumni profiles as well, a testament to the long-lasting relationships they build.

By highlighting every member's distinctive background and hobbies They show the world that woodworking is an art which is open to all.

In combination with the warm, conversational tone, these personal touches make the About Us page that feels more like a warm welcome than a corporate overview. It's a real glimpse of an intimate group of people who are united in a passion for crafting, wood and the sense of community.

3. myLAB Box

myLAB Box is a pioneering business offering home health tests made to be user-friendly to use, safe, and discrete. The company's About Us page builds trust and credibility in a highly sensitive field.

The site begins by explaining their mission -- empowering users to control their health.

They highlight their commitment to quality, innovation, and customer satisfaction, positioning themselves as a trustworthy company in the field of health.

A standout part one of their most popular sections is "Private and discreet". In this section, they tackle common pain points around conventional lab tests (time-consuming, costly, stressful) and present their service as the solution.

It shows that they are aware of their customers' needs.

The story of the founder adds a personal touch. The story explains the origins of the business in a relatable way.

By sharing their frustrations with traditional testing and forming the "we've experienced it all" bond.

The team section is a powerful builder of trust.

Medical advisors who have impressive qualifications assures clients that they are safe in the hands of experts. They use only genuine photos and not generic images, to build credibility.

The tone throughout is warm and encouraging. They present themselves not only to provide a service and a dependable all-around partner.

4. Marey

Marey is a family owned business that has been providing affordable, innovative tankless water heating solutions since the year 1955.

Their About Us page is a compelling mix of the company's background, mission, and values, which paint a vivid image of what they stand for and what they believe in.

The site begins by introducing the history of the company's founding, tracing its roots back to its founder Mariano Reyes and his vision to provide sustainable and endless hot water in his home Puerto Rico.

This history establishes Marey as a long-standing, pioneering force in the business.

The "Who We Are" section puts a personal image to the brand introducing the brother-sister duo now as the brand's chief.

This legacy of the family adds an layer of warmth and authenticity.

But perhaps the most powerful feature is their precise articulation of their mission, vision as well as values.

From their commitment to energy-efficiency as well as their focus on reliability and affordability and reliability, they create a vision of a company that truly cares about its customers and the environment.

Although the site could benefit from more visuals or social proof, the page does a great job of telling a consistent, compelling brand story.

It gives the reader a the impression that Marey's experience as well as her values and commitment to innovation -- all important traits to build confidence and trust.

5. Burning Man

Burning Man is a global group of makers, artists and community organizers who are united by the values expressed in the "10 Principles".

Their About Us page serves as a central hub. It offers an overview of their ethos and invites you to visit numerous pages on the organization's mission, its history, and ways to get involved.

The webpage begins by providing a short overview which highlights the size and magnitude of the Burning Man's effect.

From there, the page gives clear directions to explore deeper. The clickable boxes allow you to examine their purpose statement and history and timeline as well as methods to be involved.

This hub-and-spoke design makes the information more manageable, and allows the reader to choose the path they prefer.

Despite the need to incorporate more interactive and visually appealing elements, the layout provides a clear overview while encouraging further engagement.

In the end The Burning Man About Us page provides a thorough introduction to their complex structure. Through providing a solid philosophical foundation and clear paths for further research and encourage the user to learn more than just comprehend and be part of their global community.

6. Ryanair

Ryanair is the largest European airline group that covers over the span of 240 locations in over 40 countries. Their official About Us page is a great example of a comprehensive resource for a broad variety of stakeholders, including investors and customers, to partners, employees and potential customers.

The page opens with a clear, concise introduction that establishes Ryanair's market position and reach.

Their emphasis on their dedication to sustainability right off the start is an excellent move, given the increasing importance of environmental responsibility for all stakeholders.

The site has a area for news of the day.

It shows transparency and keeps stakeholders up to date on the progress and activities of the business. It also helps keep the website current and fresh.

But the real heart of the About section lies located in the categories you can click on. From our Network to Sustainability, to Investors and more, each category is designed to meet the unique information needs of the various stakeholders.

This specialized approach is aware the fact that an corporate "about us" website isn't a one-size-fits-all solution, and must be tailored to meet the needs of a variety of audiences.

For potential partners or investors for investors and partners Our Network and Our Fleet sections provide critical operational details. If you are looking for a job, our Our People section is key. And for environmentally-conscious customers, the Sustainability section is a must-read.

The design, while simple and standard for a corporate site, the structure is great at delivering the right data to the correct people.

7. Fuji Electric

Fuji Electric is a global maker of top quality technology and energy products that have a over a century of ingenuity.

Their About Us page reflects their status as a reputable market leader, and is focused on their expertise, reliability and dedication to their customers' success.

The site opens with a strong value proposition that emphasizes that Fuji Electric is more than just a manufacturer They're a business partner who is dedicated to helping organizations to overcome obstacles.

The "Century of Innovation" section is an important part to celebrate Fuji Electric's centennial.

The time line of the key events, from manufacturing electrical machinery in 1924, to constructing the first hydraulic turbine in 1936, showcases their legacy of expertise and the pioneering spirit. The history of their innovation has built trust and credibility.

The page then directs website customers to specific areas, from Product and Locations to Customer Service along with Tech Tips.

It caters to the diverse information requirements of their company clients, be they partners, customers, or employees.

The overall tone is formal, and perfect for a large, global company. The focus is on substantive information rather than flashy design or a narrative.

Overall, Fuji Electric's About Us web page provides an in-depth description of the company. While it may lack the passion or enthusiasm of lesser-known brands, it communicates their scale capability, expertise, and dedication to quality and innovation.

To reach their intended audience of large-scale energy and technology customers the approach will likely inspire confidence and faith.

8. World Vision

World Vision is a global human rights organization that aims to empower children and families to fight the effects of poverty and inequality.

The About Us page is a testimony to their unwavering dedication as well as their mission-driven faith, years of courageous, caring action.

It immediately draws the attention of viewers with its powerful and emotional phrases. Words such as "Going all the way to the end. Where no one else goes." and "Dangerously gentlehearted."

The importance of their faith is an ongoing theme, while being clear about their dedication to serve every child regardless of religion. This balance of conviction and inclusion is quite striking.

Their timeline is powerful. It's a story of consistent and courageous actions from the humble beginnings that helped a small girl to now serving millions.

The church's refusal to challenge the Church regarding AIDS as well as helping Vietnamese refugees show a willingness to take unpopular but necessary positions.

The images of children throughout make for a strong personal bond.

These images emphasize the true, transformative effect of World Vision's work.

Globally, the World Vision's About Us page is an outstanding illustration of conveying the mission, belief and the impact of their work with a style that is inspiring.

Six tips for a great About Us page design

Making a great "About Our" page requires more than just listing all the information mentioned earlier. Here are six practical suggestions to assist you in creating a page that's visually appealing and also resonates with your visitors.

Choose authenticity over stocks

Charts and images that are original outdo generic stock photos any day. Why? Because they showcase the real you.

Photos from stock may be useful However, they're not telling the story of your company in a unique way. You're essentially using another person's family photos in your own album. The photos don't seem authentic.

When you use images of your actual team, your products, or your office environment offer your customers an authentic glimpse behind the workings. You're showing them the faces that make up the brand and how the product is made, and the processes behind it.

And that builds trust and connection.

Similar to informationgraphics and charts. Data visualizations that are original help users comprehend and believe in your story in a way generic graphics can't.

The Nielsen Norman Group study provides a little more about trust's importance with respect to About Us pages:

"Perhaps one of the most interesting trends which emerged from our latest survey is that users now expect organizations to display a higher degree of transparency and authenticity not only on their websites and in all interactions that a customer has with an organization. Today, more than ever, consumers have a distrust of businesses and can easily discern the complexities of corporate speak, jargon, and stock photography.

People favor companies that showcase themselves as being customer-focused personable, friendly, and simple to comprehend."

Check page responsiveness

Your About Us page needs to be beautiful and perform flawlessly on all devices. That's where page responsiveness comes in.

Responsive design implies that your webpage automatically adjusts to fit the display it's displayed on. No matter what screen you're using, whether it's desktop monitor as well as a tablet or even a mobile phone it is easy to read and interact with.

No zooming, no scrolling, no frustration.

Why is this important? Since more and more customers are shopping and browsing through their mobiles.

When the About Us page isn't responsive it could mean you're losing out on a potential client who is fed up with a clunky mobile experience.

Reducing load time

Load time is how long it takes your website to appear fully in a browser.

When the About Us page takes too time to load, potential visitors may leave before they've even a glimpse of what your company is all about. It's an opportunity missed to engage and turn a profit.

Speedy loading times increase the conversion rate and increase search engine ranking (Google is a fan of fast sites! ).

There are plenty of ways to make things faster:

• Reduce request for HTTP. Each element of your site (images and scripts, as well as stylesheets) requires the use of an HTTP request. Streamline your page to reduce the number of request.
• Enable web browser cache. It tells a browser to store parts of your page so they can load quicker on subsequent visits.
• Use a content delivery network (CDN). CDNs disperse your content over a network of servers, which means that your site's visitors can load your website on the nearest server their location.

In addition, if you wish to determine the performance for your About Us page, you could use tools such as Google PageSpeed and GTmetrix. They will also offer actionable strategies for improving the performance of your website.

Looking for a place to start? If your website is running WordPress, Jetpack Boost gives you the tools that are easy to use for evaluating and improving the performance of your website.

Consider the fold

When you're designing the About Us page, you might hear people talk about "the fold." The fold appears at the lowest point on an individual's screen.

Why does this matter? It's because everything "above the over the fold" is the first thing a user is first exposed to, and without needing to scroll. It's prime real estate on your site It's also your opportunity to make a great first impression.

Imagine it as an open-air storefront display. It is important to display the best products in front to entice people to stop by and check out more.

The question is, what information should you include above the fold on the About Us page? Here are some suggestions:

• A compelling headline that captures the unique selling point of your business.
• Visuals with awe-inspiring visuals that show off the personality of your brand.
• An easy and succinct summary of who you are and what you do.
• A call-to-action that encourages new visitors to keep exploring.

However, don't attempt to pack excessively into the space. Keep it clean, focused and simple to understand. It's important to draw attention, not overwhelm.

And while the fold is important, it's not the end-all-be-all. Thanks to flexible design, folds can be in different places on different devices.

A fantastic About Us page takes visitors on a journey, with each section building on the last to create a compelling narrative.

Encourage users to take step

Your About Us page isn't just a place to introduce yourself -- it's also powerful in driving to take action. One of the most effective methods to achieve this is with a clear call-to-action (CTA) near the end of your page.

Consider this: You've been able to take your customer on a journey through your brand tale. They are aware of your identity, who you are, the values you're all about and the reasons you're amazing. This is the ideal time to invite them to take your next step along with you.

Perhaps you're browsing through your products assortment. Perhaps you're signing up to your newsletter. Or following you on social media.

Whatever the case the subject matter, your CTA must be precise appealing, persuasive, and line with your overall brand objectives.

Here are a few CTA concepts to take into consideration:

• Shop our latest collection. This is a great option if you need to boost sales or present your products.
• Join our community. This is a great way to build your email database or a your social media following.
• Read our blog post. This is an ideal choice for those who want to establish your brand as an authority on the subject and offer value above your product.
• Connect with us. This is a good fit when you are looking to start a conversation and establish relationships with your visitors or other partners.

It is crucial to ensure that your CTA unmissable and irresistible. Make use of action-oriented language, attractive style, and an enticing purpose.

Utilize numbers that are concrete

They can be your greatest companion. They can add authenticity, credibility, and impact to your story. But what sort of numbers are we talking about?

Take note of the numbers, such as how many customers you've handled and how many of your products have you sold, or how your business's growth has been. Perhaps it's awards you've won, milestones you've achieved, or the how long you've been operating.

In this case, instead of simply saying that you have "a lot of happy customers", you could declare "we've enjoyed serving more than 10,000 customers who are satisfied." Instead of "we've been growing a lot" it could be "we've witnessed a 150 percentage increase in sales over the last year."

Numbers make your accomplishments visible and impressive. They help potential customers understand your scale, your experience and the expertise you have.

But a word of caution Do not go too far. It's not a good idea to make to have your About Us page to read as a textbook for math. Pick the most striking or relevant statistics add them to your narrative.

A good rule of thumb is that of the three. Pick three key numbers that you want to include, and then integrate them into the story. Any more than that, then you're at risk of overwhelming your reader.

The context of the text is crucial. A number alone might be meaningless for your readers. What makes it truly memorable is when you pair it with an explanation of why it matters.

Let people discover what you're all about

You've got a unique story and your About page is a great place to tell the tale.

Keep in mind that your About page doesn't only talk about your work It's also about why you're there. Show your passion, and be painfully transparent and authentic inviting your readers to share in your journey.