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The company is located at Northern England, House of Malt is a family-owned business which has developed into one of the most prominent online stores of spirits and whiskies in the U.K. House of Malt was established in 2015 as an independent family-owned business that operates online for its business from.
House of Malt has a retail shop and store located in Northern England, though a majority of their work is conducted through their online shop. They ship their products to customers within England and the U.K. and are planning to expand their business internationally.
Woo visited the Jethro Hazelhurst, House of Malt's Director of eCommerce.
for Whiskey
House of Malt chose as their online storefront platform in order to steer away from other highly-regulated platforms and they found themselves impressed with how adaptable Woo can be. Woo is a platform which could be used to handle most of their business online and operations in the way they could.
From the beginning, House of Malt has worked with Woo using Woo's Enterprise Ecommerce program, which assists in maximizing cash flow. Woo has been a boon for the business in a myriad of ways. The increase in average value of orders and the speed of conversion, and the reduction of time needed for the process of depositing from 7 days to just one have helped make sure that they're in the position in generating the cash needed for the growth of their company.
Big wins
- Conversion rates increased, and order value increase by 22% following the implementation of Apple Pay through WooPayments.
- The deposit time is reduced from seven days down to a single day due to Woo Customer Success. Woo Customer Success Team Woo Customer Success Team.
- In the year 2015, House of Malt was founded. House of Malt has grown to become one of the top three online alcohol retailers in the U.K.
Key Extensions
- WooPayments are processed using Apple Pay
- Pay using PayPal and Pay Later using PayPal
- Searchinise
- The theme Storefront
- Google listings and advertisements
- Klaviyo email marketing
The achievement in the aftermath of Brexit and Covid-19
Similar to the majority of British businesses, House of Malt was adversely affected by the assessment of the exports of goods that was mandated by the Brexit law. Due to the issues that ensued, the company decided to focus their efforts on customers in the U.K. They are in the top 3 companies within the U.K. for online specialists whisky sales.
After Covid-19's closing, House of Malt was still able to continue their business, despite the closings. The company operates exclusively through their website.
Physical stores form an integral part to the brand's image and offer their customers an experience that the other shops can't.
Data mining: Using the data in order to provide customers with
House of Malt has a amazing knowledge of customers that visit their site, that helps them determine their ecommerce strategy.
The rule of thumb is that House of Malt serves four distinct customer groups.
- Individuals who are looking to experience the latest products available through the website.
- Customers who have been returning to houseofmalt.co.uk to purchase their preferred merchandise and order the exact same item each time.
- Collectors who are keen to stay up-to-date with new releases and collections.
- Wholesalers who aren't able to get the goods at other stores and that regularly go to House of Malt for repeat purchases to replenish bars, and smaller shops.
This can be extremely beneficial due to limitations on advertising that is targeted towards retail stores selling alcohol -an issue that House of Malt combats with using a fully electronic system for marketing.
The cost of a normal order could be increased by 22% when using Apple Pay and WooPayments
House of Malt offers a variety of payment choices. This includes PayPal, PayPal credit card processing, Apple Pay and Google Pay via WooPayments.
It was a decision to bring the switch live using WooPayments specifically to Apple Pay specifically because of the acclaim of their website. Jethro said the fact that "The majority of our clients are mobile-based and Apple clients utilize Safari. It is easy to see why conversion rates are likely to rise due to the addition the payment option of Apple Pay. There is no reason why this isn't the case. The friction is higher. It is an important alteration in our play, that has worked in our favor."
With the launch of Apple Pay, House of Malt is reporting an rise by 22% on average number of orders as well as the conversion rate has increased when it offers additional options for payment.
"The more payment options we are able to offer, the better- 100. Our company has noticed the growth in conversion rates since we started offering more alternatives for paying. We've tried all options for payment including WooPayments There has been an impressive growth in our company over the course of time. We believe that the future will allow for us to expand." Jethro Hazelhurst Director of eCommerce, House of Malt. Jethro Hazelhurst, Ecommerce Director, House of Malt
We walked to the lake consume whiskey
House of Malt is planning to expand globally, first toward Europe followed by the U.S. They're collaborating with shipping companies as well as customs logistics companies to provide the highest quality service for customers who order from overseas.
With their new construction, House of Malt anticipates increasing sales during high demand times, for example, in the Christmas season, and also expanding into markets outside of the United States.
Offering a range of payment and product alternatives
House of Malt is also expanding their product range and making their customers more comfortable by introducing a loyalty and subscription programme for their customers who remain loyal to them.
They're looking for different ways to make payments so that they can meet the needs of their clients and their needs for the payment method. This may mean expanding their buy-now-pay-later (BNPL) options by partnering with various suppliers.
Hazelhurst believes in the advantages that come from BNPL: "The fact that customers are able to make use of buy now and pay later alternatives will boost the amount they spend on their purchase. The purchase today, pay later, and buy now options can be beneficial."
In the final morning, House of Malt has had an amazing time in its operations and is now looking towards the next phase.
"All that you do in WooPayments makes a great little outcome" Hazelhurst said. "Somewhere in northern England located in an undiscovered part of the town that was once inhabited. The whiskey we're selling is getting into the hands of those who Woo."
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