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Based in Northern England, House of Malt is a family-owned firm that has grown into one of the leading online stores of whiskies and spirits within the U.K. The business was started in 2015 by a family-owned company and has been used to run their online operations since.

House of Malt has a shop and retail store located within Northern England, though a significant portion of their sales is conducted on the internet through their store online. The business currently provides shipping across their customers within the U.K. and plan to increase their international business.

Woo spoke with Jethro Hazelhurst, House of Malt's Director of Ecommerce.

for Whiskey

House of Malt chose as their online store platform as they were looking to stay clear from other platforms that can be extremely controlled. They found themselves impressed with how flexible the Woo platform is and wanted to manage all aspects of their business online and operations in the best way they could.

Since the beginning, House of Malt has been working in conjunction with Woo through the Enterprise Ecommerce program, which improves the flow of cash. Woo is proving to be a benefit to the company in numerous other ways. An increase in the their average order value, as well as the conversion rate and reduction on the amount of required to make a transfer money from 7 days to one day have all helped them make sure they have enough funds to finance their growth.

Big wins

• Conversion rates increased, and the average value of orders increased to 22% after the introduction of Apple Pay through WooPayments.
• The time to deposit cash has been reduced from seven days to one day with the assistance of Woo Customer Success. Woo Customer Success team.
• In 2015, House of Malt was founded. House of Malt has grown to be one of the top three online sellers of spirits in the U.K.

Key Extensions

• WooPayments using Apple Pay
• PayPal and Pay Later with PayPal
• Searchinise
• The Storefront theme
• Google Listings as well as ads
• Klaviyo email marketing

The success of Brexit and Covid-19

As with numerous British firms, House of Malt was negatively affected by export tax assessments that came with the Brexit law. With the complications that arose the company decided to turn their focus to customers within the U.K. The company has been one of the top three businesses within the U.K. to offer the whisky industry's most specialist sales online.

During the closures of Covid-19, House of Malt was capable of continuing their operations even through the closings. The company operates entirely on their site.

The physical store is an essential element of their branding and gives unique experiences to customers that other stores aren't able to provide.

Data matching using malts to give customers the highest quality services

House of Malt has a incredible knowledge of the customers who visit their site and that informs their approach to use e-commerce.

The general rule is that House of Malt serves four distinct customers' needs:

1. Users who would like to experience new products that are available through the site.
2. Clients who regularly go to houseofmalt.co.uk to purchase their best products, and then purchase identical items each time.
3. Collectors who would like to be updated on the newest releases and collections.
4. Wholesalers that cannot locate the product elsewhere, and who frequent House of Malt for repeat purchases that restock bars and small-sized stores.

This information can prove extremely beneficial due to limitations on ads which are imposed on liquor retailers, which House of Malt combats with using a powerful marketing software via email.

The average value of an order can be increased of 22% by you use Apple Pay and WooPayments

House of Malt offers a wide range of payment options such as PayPal, PayPal credit card processing, Apple Pay and Google Pay via WooPayments.

The company decided to launch WooPayments to Apple Pay specifically due to the amount of people who visit their site. Jethro said "The majority of our customers are mobile, and Apple users are on Safari. I can see how the conversion rate would go upwards due to the inclusion of Apple Pay. There's no reason to believe that this shouldn't be. There's not any friction. This is a major for us to change the game."

After introducing Apple Pay, House of Malt has reported an increase of 22% in order volume, as well as an increase in conversion rates, since the company has introduced various payments options.

"The more payment options that we can offer, the better100. The company has seen an increase in conversion rates since we first started providing a range of payment choices. Making use of all payment options, and WooPayments, we've seen good increase over the last few years. All is looking great for us to see continued the growth." " Jethro Hazelhurst, Ecommerce Director, House of Malt

Transferring whiskey across water

House of Malt is planning expanding internationally, first to Europe followed by the U.S. The company is working to find shipping partners and their customs logistics. They are striving to give the most enjoyable customers with the best possible experience while ordering from overseas.

Thanks to their brand new facility, House of Malt anticipates thriving during times of peak order volumes, such as the season of Christmas and future worldwide expansion.

Integration of additional products and payment choices

House of Malt is also expanding their product catalog as well as improving user experiences on their site, as well as creating the subscription option and loyalty program for their frequent customers.

They're seeking out alternative payment options to satisfy the preferences of customers for payment. It's an excellent idea to expand their buy now, buy later (BNPL) options to include more service suppliers.

Hazelhurst knows the advantages that are associated with BNPL: "The fact that customers have the option to buy now pay later and then again also raises the order's value by an average. Every buy now pay later choices will aid."

The end result is that House of Malt has enjoyed a wonderful experience , and is now looking forward to the future.

"All the work you've put into WooPayments is making a nice small impact" Hazelhurst said. "Somewhere in the north-western region of England situated in a tiny isolated corner of a historic town. The Woo brand is getting great whiskey into the hands of folks who drink Woo."

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