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In order to find new customers it's usually among the most challenging and costly elements of managing a company. It is the reason why repeat customers are valuable as it is much cheaper selling to current customers, rather than making new customers.
The loyal customers don't just purchase from you again, they also tell their family and friends about your brand, which leads to referrals that result in more sales.
What's the ideal way to build loyal customers on the internet?
We have created three extensions for your store online to ensure customers keep coming back to your store.
Make shopping fun with Rewards and Points
This is the way it works:
After customers have completed a purchase, post a review and sign-up for your newsletter, or join your membership program you can earn points. They can later redeem these points towards discounts off their subsequent purchases.
Through points and rewards, you can customize how many points can be earned for each purchase. It also allows you to customize the worth of each point to redeem discounts.
Suppose you award 1 point per dollar spent. If the customer purchases an order of $50, they'll earn 50 points. Then, you could add 25 points that equal to a $1.00 discount. Also, those 50 points might have $2.00 on a purchase in the future.
It's a great method to make your customers content shopping from your establishment in addition to encouraging the customers to return returning to earn their points.
Additional Marketing Options to Loyalty
- The maximum discount you can earn through points earned at the shopping cart, category, or even at the level of product.
- Points are awarded for joining a newsletter or writing a review of an item.
- Incorporate points into previous purchases So that customers are able to begin earning points for discounts immediately.
- Modify your balance in points for a customer.
- The reward system that you are using and the points should be matched to your branding.
The capability to change the names of points that you earn for your customers could be an effective tool for advertising. Imagine that the online store, Sugary Treats, sells chocolates and candies. You could name the reward program "Treat Rewards" and call points "Treat Bucks."
The more distinct and distinctive your reward program is, the more customers are likely to want keep coming back. Customizing the loyalty program you offer will go along way to make your loyalty program appear distinct and distinctive.
What about those who have been loyal for a long time? Incorporating rewards programs into your existing online shop it is possible to give points to your customer's previous purchases as well as have the ability to use discounts instantly. It's an excellent way to entice and reward your customers!
Rewards programs for loyal customers will increase the average lifetime value of your customers. Your customers will also return to your store online rather than visiting other retailers.
Reward customers who return to the store with smart coupons
You may provide:
- Discounts on products that are added after the purchase of a single product.
- Coupons for gift cards after certain amount are spent. In this case "spend $250, receive 25 percent off coupon."
- Gift certificates that clients can present to their family and friends.
- Coupons are accessible when you click during the checkout.
- Coupons with URLs are sent by email or via social media.
You can also create a credit account where your customers can store funds in their accounts online. For example, someone might make a purchase of $100 and then only pay for an item worth $40. You'll be tempted to visit later to make use of the extra sixty dollars!
Consider giving other payment options nevertheless, as most of your customers are likely to wish to avoid spending money on your site.
Smart Coupons can automate a lot of the process required for creating coupons. You can create hundreds of coupons on a regular basis, then email them out to your customers, later upload them to your store online and export them to CSV documents that you could distribute to your business customers or other partners.
It's a fantastic method to increase the customer's loyalty as well as increase average transaction size.
Increase Customer Retention Utilizing Mail Follow-Ups
Email marketing can be a great opportunity to build relationships with your clients, as well as encourage purchase repeats.
Follow-Ups offers all of the options you'd get from an email service. You can:
- Automate your email marketing.
- Make sure to schedule emails ahead of time.
- Import lists of emails.
- Make use of merge tags and customized variables to customize your email.
- Create newsletters.
- Designs templates.
- Segment your email list.
- Be aware of your email's performance metrics, including the number of clicks as well as opens.
The extension for Follow-Ups goes one step beyond. It is seamlessly integrated with the other extensions, it can boost the effectiveness of all other extensions, and also increase your connection with your customers.
In this case, you could make use of Follow-Ups to design and distribute coupons customized to each customer. A coupon with their names on it will go a long way to make customers feel valued and respected!
You can create email campaigns that activate in response to your customer's actions, such as, for instance, first making an order. This is a great method to keep customers engaged at key points such as when they join a new membership or when they return to your store after a long absence.
Follow-Ups allows you to distribute thank-you tweets after a purchase, request reviews and communicate with your clients directly through Twitter.
Engaging through multiple channels helps to improve customer satisfaction, and also increase the number of new customers you can attract. Through Follow-Ups, you are able to utilize email to enhance all your activities using smart coupons, points and Rewards as well as Rewards to watch your company grow.
Enhance Customer Retention by three powerful extensions
A key element to gaining customer loyalty is to create value. It is crucial that the customers feel appreciated and enjoy the shopping experience when they shop with you!
By combining points and rewards with Smart Coupons as well as follow-ups, you create an extremely flexible system that keep your customers engaged, amazed, and delighted.
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