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Being in contact with customers via timely, informative emails after they make a purchase is essential to building your company. The companies that are successful in this make shoppers feel valued and confident about their order Overall satisfaction for them is high. This will lead to increased business and more repeat customers from those who love to praise your business on social media.

But no shop owner wants being a slave of their email box. Make sure that customers know their purchase was accepted as well as taken care of and ready to be delivered via email to confirm transactions.

What exactly is a transactional?

The transactional email is an automatic mail sent to the buyer in response to the events surrounding their purchase. For instance, every client will receive an automated confirmation when they've completed your purchase. It will include the items they bought as well as the price total. The main purpose of transactional emails is keeping buyers informed about the status of their purchase.

includes several email messages for transactions which are scheduled to be delivered automatically. The automatic emails will be delivered as customer orders are processed through the shop's delivery process; you are able to inform your customers the moment that their order has been taken care of, has been processed and sent out for delivery.

Personalizing the transactional emails you receive

The default transactional emails provide essential information to clients but you can to improve engagement and build trust by customizing your emails with your logo, colors and any additional information. Customized emails serve several purposes:

1. It is instantly recognizable . People who receive them will realize that the email is sent by your company in addition to the fact the fact that it includes important information concerning their order.
2. These look much more professional. We love the traditional purple email (it is also our name at the last!) changing the color to reflect your personal style can help customers recognize your brand.
3. They provide useful information. By adding additional information, you reduce the requirement for clients to search for the information they need or contact the support department.

It is possible to change your headers, feet as well as the color of your transactions emails. You can do this by going to Settings Emails. Want to work visually? Utilize MailPoet's custom email templates! Edit all of your email elements using drag-and drop builder, without any programming.

Beyond the appearance of your email, you're able to modify the content of your email in your email settings. Select Manage on the right side of the email that you would want to alter to modify the subject line, heading, and body text, if required.

If you require a file particular items, like an installation guide or user's instructions, it is possible to include custom notes and links to each document. This is known as a notes of purchaseand can be found in those who use the advanced part of the Data box for the Product Data box to specific items.

Transforming transactional emails into conversions

An email that is transactional typically means you've completed purchases. However, with the customization of templates for emails from MailPoet and MailPoet, you can transform these emails into purchases! Let's look at a few ways you can do this:

1. Include a coupon code. You could consider adding a discount offer or free shipping coupon in your "order confirmation" email. It will encourage customers to purchase that item they've been thinking about or to make a second purchase after a while. In addition, it will give them a reward for shopping at your shop at all.
2. Ask for a review or social share. Your customers will be thrilled with the product they received by post. It's a wonderful feeling finding exactly what customers have been searching for at the door! Maximize that excitement by asking for reviews of your product and sharing it on social media with the "product delivered" email. It's a fantastic opportunity to reach out to a new customer base (your customers, as well as your friends and family) or boost the confidence of potential buyers buying your product.
3. Include a call to the action. It is important to note that the CTA (call to take action) requires your customers to, well, act. It could be that you request them to convert their one-time order into a monthly subscription or mix the text, images, and buttons to show off the other items are available through your store.

What is the most attractive aspect? When you use MailPoet You can simply click and drag any of these elements onto your templates for transactional emails and then preview the updates. The process is as simple as hitting a button.

Be sure your transactions emails are securely delivered

It's just not worth the effort to create stunning emails that do not appear in a customer's inbox. Imagine your frustration when you place an order and never receiving a confirmation? It can affect the trust of your buyers. How can you avoid this?

First, make sure that your transactional emails are enabled within the settings menu within the Emails section. Then, set your "From" email address to something at your domain name rather than using an email provider like Gmail or Yahoo and this could activate spam filters.

In order to go one step further, and ensure that the emails you send out are delivered every moment, you could want to test the SMTP solution. It's a tool specifically designed to send and receive email messages, and to verify the email address you have entered is legitimate. This helps to stay clear of filters that block spam.

MailPoet provides this service which comes with an advanced delivery infrastructure that sends 30+ million emails each month. As opposed to others, while other SMTP service providers, which limit the quantity of email they can send out each month in calendar months, MailPoet offers unlimited emails. They'll also be in the inboxes of customers within minutes. This means your customers won't have to worry over whether or not the order was successful.

Beyond transactional emails

What happens after an order is placed and then the purchase is delivered? What are you able to do in order to make sure your customers come back to come back to your store for months, weeks or several years later?

It's fantastic that you are able to make use of the mailpoet platform to design email marketing campaigns for both transactional as well as marketing emails. Below are a handful of the options that are offered:

• GDPR-friendly Sign-up forms that are GDPR-friendly directly on the checkout page.
• Automatic sync of new and previous customers.
• Email marketing messages tailored to the specific product that the buyer bought.
• Fully customizable using a visual editor that is able to be drag and dropped.
• Automated emails that welcome, instruct and update your clients.
• Advanced statistics for email so that you know the money your emails generate.

Communication is key

Always remember, the goal is to make sure your customers are content and happy prior to after, throughout, and even following their purchase. Through customized, personalized transactional emails, you can ensure that they're being well taken care of, meet their expectations, give them all the necessary information to make them return for additional purchases in a timely manner!

Ready to set up stunning marketing and transactional email campaigns? Begin using MailPoet..

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