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Apr 16, 2024

What exactly can you make use of coupons to increase revenue and the loyalty of your customers? Here are some tried and tested customer retention tactics with coupons.

Start by collecting email addresses

Collect email addresses using MailChimp for
MailChimp and play well together

MailChimp for is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools for free! Learn how to utilize MailChimp to open a popup window that gives your clients coupons to send them an email.

 In

  1. Make your own coupon.
  2. Download the latest version of MailChimp extension. Following the prompts to configure it.
  3. Install the Insert the Headers and Footers plugin. We'll come back to this later!

 Within MailChimp

After creating your account after logging into MailChimp, follow these steps:

  1. Click Create in the upper-right corner, then click the Sign-up Form -- it's on the very bottom of the page.
The campaign creation screen in MailChimp
  1. Go to the Pop-up form, select a mailing list using the drop-down menu, then select start. If you haven't created a list yet, here is some guidance around that.
Creating a signup form for your list in MailChimp
  1. Make your own pop-up. It is possible to customize your pop-up. MailChimp pop-up maker tool has numerous design and function options, so you can play around. To learn more, take a look at the detailed explanation provided by MailChimp about pop-ups.
Customize your pop-up with the MailChimp pop-up creation tool
  1. When you're happy with your your pop-up, then click to generate code.
You can embed your sign-up form by copying and pasting the code to your site
  1. Copy the code.

Now, head back to your WordPress admin page. Do you remember the Insert Headers and Footers plugin you've installed? You'll find it in Settings - Insert Headers and Footers. Paste the code inside the scripts box in the Footer box and press save.

Add the necessary scripts to your footer using the Insert Headers and Footer plugin

The store must be showing the pop-up in the way you want it to! The next step is provide your customers with the coupons you have promises them.

 The promised coupon

Two options are available within MailChimp to pass coupons to your clients.

 Option 1: Display the coupon on the success message in pop-ups

Display the coupon code on the pop-up success message
Customers can redeem the coupon immediately after signing

The simpler option is to show coupons in your confirmation message after your customer subscribes via the pop-up. It is possible to do this by changing the Success message for sign-ups under Content tab. Up, and without leaving your store.

 Method 2: Email the coupon in a "thank for your" email

The second method, you'll set up an automatic email which is automatically sent each time someone signs-up via the pop-up forms.

  1. Click to create Click Create, and then click Create. Then, select Email. Choose the automated tab, and finally Subscriber Activity. Choose the the Thank Pop-Up Form for Subscribers option.
Send the coupon in an automated 'thank you' email once someone has signed up using your pop-up form
  1. Give the campaign a title and link it to an online list.
Name your automated campaign in MailChimp
  1. The new workflow for email has been created, but it needs some tweaks.
Configuring your automation in MailChimp

Editing the Trigger can alter how often emails are sent. In this example, you want your customers to have coupons immediately: Immediately:

Setting the frequency with which the emails containing the coupon code are sent

Click Design Email and fill the Email information section. Then, you'll see a range of themes and layouts. Pick a theme, and then tweak the layout, or choose an unfinished layout, and create your own email starting from scratch.

Pick an existing MailChimp template or build your email from scratch

After saving your email template (don't be forgetting to mention coupons! ), you'll return to the Workflow page. After that, click Next at the bottom left corner, to go to the last step, then start the workflow. Well done! Everyone who signs up to your pop-up form will receive the configured email.

 Follow-up

The process of reclaiming carts that have been abandoned (and the revenue loss)

Carts that are abandoned pose a major concern for eCommerce stores. The Baymard Institute says the average cart abandoned rate is 69 percent. It means that 7/10 clients are enthused by your goods, they search for these items, then add them to their carts and then go without purchasing.

Fear not. It is possible to get 60% back from the abandoned carts by using abandoned cart email recovery. MailChimp provides an automated workflow to do this as well as an additional service that is specialized similar to Jilt.

These tips should aid you in increasing your customer' loyalty. The final tip is to get deeper into MailChimp. They have a lot to offer, especially if you're running a small business.

Did this article help you? Share your experiences with us regarding marketing and couponing tips in the comments section below.