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Are you ready for the festive season? If you're the Woo retailer, then you know how important it is to make sure your website is ready for the busiest shopping time of the season.

In the month of October, towards the end 15 of our Support engineer (or Happiness Engineers, as we like to call them) gave site reviews free of charge as they prepare for the holiday season. We analyzed more than 100 shops and determined the most effective ways to improve their practices as well as solutions that will increase their revenues and increase conversions.

In this piece we'll go over our top-rated review of our website and show you how to use them in your store with our fantastic extensions and services. So let's get started!

High-impact metrics for website speed

Your website's speed is vital to ensure an enjoyable user experience as well as increasing your SEO rank. Slow websites can be frustrating for clients, resulting in empty carts, and lost sales.

In our reviews, we examined the most impactful parameters, including the time it takes to load the page and its size, duration of the page, the length of the page to the first bytes (TTFB) as well as the volume of request.

The majority of sites had the potential for improvement. Some of the common issues were:

• Images that are not optimized for: Images are one of the biggest contributors to page sizes as well as loading times. It is essential to optimize your images before uploading the images on your site or you can use Jetpack's Jetpack plugin Boost to compress, reformat and then upload images to a global CDN.
• No-use plugins or themes presence of too many themes or plugins installed on your website could make your site slow and pose security threats. Only keep those you utilize then remove all others.
• Incorrect software: Making sure that you keep your WordPress or other plugins and themes current is essential for ensuring security, compatibility and security. Always update your software as fast as possible either by using a program like Jetpack Backup to automatically back up your site prior to making changes.

Bonus: our Woo Express hosting service includes Jetpack Backup and a bunch of our best selling tools. Test it and tell us what you think!

A complete payment option

What payment options do you have the ability to accept at the time of checkout? The availability of multiple options for payment can increase the conversion rate through reducing stress and adjusting to the different preferences and demands.

• Express checkouts are methods of payment that permit customers to make payments in one tap or click without filling in any details or leaving your website. Examples are Apple Pay, Google Pay as well as Amazon Pay. The options for express checkouts could assist in reducing cart abandonment as well as enhance trust through providing an efficient and fast check-out.
• Backup payment methods The following are payment options that can be used as an alternative in case the main method of payment does not work or is not accessible. Some examples are PayPal, Stripe, and Cash on Delivery. Offering alternative payment options for customers may increase the level of satisfaction customers as well as increase confidence of the customer by guaranteeing that they're in a position to pay for the purchase.
• Local payment methods The term "local payments" refers to methods that are specific to certain areas or nations, such as iDEAL, P24, Affirm and Bancontact. Offering local payment methods can help you increase your visibility and revenue because it allows you to take payments from your customers in different currencies and markets.
• Buy Now Pay Later (BNPL): BNPL has been a hugely popular choice when it comes to e-commerce. The option for your customers to pay in installments that are spread over time improves the likelihood they'll purchase in the near future. A few of the most commonly used alternatives are: Affirm as well as PayPal Pay Later.

With WooPayments it is possible to incorporate all these payment methods in the same extension. This lets your customers to go through the checkout procedure faster making use of the method of payment they prefer. PayPal Payments is an additional great addition since it includes both PayPal as well as Venmo. No matter which payment method you decide to use, be sure to think about what you can do to increase the options of payment to your clients.

Strategies to increase the average value of orders as well as the value of customers

In our report, we offered suggestions on ways to increase sales per client and during the buying process. This will not only help you directly grow your revenue however, it builds confidence in your customers. It can encourage them to tell their experiences with family and their friends.

Here are our best ways to boost the value of your orders, as well as promoting the return of business

• Subscriptions: Offering subscriptions can be a fantastic method to increase average order value in turn a one-time purchase into ongoing income. It is possible to offer customers the choice of registering for your products or services and receive them in a periodic manner. The subscription interval is usually generally monthly or quarterly. Additionally, it is possible to offer discounts or incentives to encourage subscribers to subscribe. We recommend highly using the Woo Subscriptions extension that will be launching subscriptions on the 1st of January.
• Bundles of different products: Create bundles with related or complementary products such as gifts sets, starter kits and accessories bundles. The bundles you offer will encourage buyers to purchase more of the products in combination, thus growing your sales overall. This is why we suggest Product Bundles.
• Gift cards They can help boost the value of your orders. The customers can gift cards to friends and relatives which will increase the amount they spend as well as bringing more clients to your site. There are numerous wonderful gift card companies that integrate with Woo however we do enjoy the gift Cards extension.

HTML1 Opportunities for marketing that are expanded

We also looked into the potential growth of marketing. We found that a majority of sites that we examined would benefit from clearer and effective marketing strategies. It is essential for expanding your company and reaching out to potential customers. We provide a number of essential strategies to improve your marketing game

• Automated Marketing: Are automatizing your marketing strategies in order to attract customers to your website? If it's announcements about the release of a new product or sales in your retail store, it's important to be in touch with your clients. We suggest using AutomateWoo to create personal emails or SMS to send coupons and announcements about new items to customers. Additionally, you can use AutomateWoo to build loyalty programs that include birthday coupon codes, reward points as well as other promotions for a better customer retention rate as well as loyalty. Find out more information regarding Black Friday email marketing strategies on the Woo blog.
• Social media marketing Extensions for Social Media allow you to link your site with various social media networks, including Facebook, Instagram, Pinterest along with TikTok to create more effective advertising campaigns through social media and expand the reach of your website to new audiences.
• Google Listings & Ads Show your products in Google Shopping, Google Search, Google Images, and YouTube by synchronizing your store and product data through Google Merchant Center. In addition, you could make use of Google Listings as well as Ads to make adverts or campaigns on Google platforms that bring in visitors and generate revenue for your website.

Do not miss your chance to engage with existing as well as potential customers. Enhance your marketing efforts by using these, and other innovative marketing techniques.

Final

These suggestions will assist you to optimize your site to be prepared for the holiday season and beyond. If you're in the lead of the curve and thinking about next year, consider using a qualified WooExpert to elevate your website to the higher step.

If you have questions or would like our Woo Support team to review your site, please send us a note , and we'll gladly give you a personalized suggestion.

Merry Christmas and have a great sale!

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