Top 6 traffic sources and sales channels for websites
Organic Search
If everything were perfect all people would come across your website on their own. If they were to search on the subject they are interested in the website you have created would be first on their page! But how do you get there? The best way to generate higher rankings in search is to create lots of content that is keyword-rich on your site. If it's content on your website or blog posts it's essential to make sure you have plenty of useful and educational content on handespecially content packed with the terms users are likely to use.
Blog on a schedule and create content that is long-form which will draw visitors on your site to sign up for accounts, or provide email addresses, and make yourself appear as an authority within your area of expertise. These changes will improve your organic search rankings which will increase the number of visitors.
If you're using a content management system (CMS) such platforms can manage and publish blog posts and other long-form material. WordPress is still the most well-known CMS that is available however you may also select among a range of more modern alternatives. As an example, HubSpot's free CMS comes with a variety of optimization tools built into the CMS.
Social Media
Social media is a necessity when you're trying to improve your traffic. There are numerous platforms available and you shouldn't feel overwhelmed. Choose the ones that your audience is most likely to be active on and concentrate your efforts there.
- Twitter-- Around 14 of U.S. adults use Twitter which has been pretty steady over the past several years. The Twitter's style of short message is able to attract younger, educated, and busy technologically-minded people. That's the reason why Twitter's advertising successes include so many B2B and SaaS companies.
- LinkedIn-- Don't just think of LinkedIn as an avenue for employment ads. Its market - educated, upper-income professionals - includes people who like to be experts. They are interested in the latest software and industry trends which keep them on the cutting edge.
- Facebook(HTML0)- More than 1.2 billion users are using Facebook every day. If your software is geared towards people outside the U.S., keep in your mind that Facebook is increasing its reach in developing countries and emerging markets.
- YouTubeYouTubethe average YouTube watching time continues grow. According to Google Analytics. YouTube reaches more 18- to 49-year-olds than every cable network within the U.S., and people use it for an average of forty minutes on the site each day - a very long period, by internet standards. Utilize YouTube as a traffic source when your application is focused on education because viewers use it to teach themselves: how to cook and cook, home repairs, how cars work, and so on.
- Pinterest If your digital product targets women, then Pinterest must be on your radar in particular if it involves any connection to popular pins like fashion, decorating, or cosmetics. It is overwhelmingly women who use Pinterest as its base, according to Alexa which is an online analysis tool.
Paid Advertising
Paid-for-click, also referred to by the name pay-per-click (PPC), is an affordable and simple method to drive visitors to your website. In essence, an advertiser is paid a preset amount every time a user clicks on an advertisement. It's an easy way to bring genuinely interested visitors to your website.
Google AdWords is the best place to begin. It's free to sign up; start small and gradually spend more money after you've mastered the guidelines. They offer an easy walk-through for newbies at Adwords.google.com.
Businesses selling e-commerce can send out informative tips, email images, inform people of webcasts and even encourage repeat buys along the way. It's a simple and effective approach to ensure your customers stay engaged throughout the purchase process by providing little nudges and increasing points of contact to ensure they stay in the right direction for conversion.
Mobile Optimization
In the present smartphones are often used to access the internet than a desktop machine. Do you have an opportunity to attract an increase in traffic to your online website isn't mobile-friendly?
Engage Customers with Comments
Online marketing guru Neil Patel built his business by replying to every post on his blog, every single time, every time. He calculated that, by posting 249 comments, he gained 3,973 site viewers, six leads for consulting in addition to a $25,000 company speaking engagement.
