TikTok Shop Beta Program for : How to Register

Jul 22, 2023

    users are among the first to integrate with TikTok Shop in the United States.  

We're thrilled to announce the latest development in our partnership expansion retailers are now in the lead of the line and can be one of the first to bring their shops to the TikTok Shop within the US. The number of each month active TikTok users within the US (TikTok Internal data, March 2023).

With TikTok Shop Woo merchants can bring their entire inventories on TikTok and then directly sell to TikTok users through in-feed video as well as livestreams and a prominently featured product showcase section on their profile page. The result is a seamless shopping experience, allowing buyers and browsers to effortlessly transition from discovery to purchasing without having to leave the TikTok app.

Over 61 billion views are on #TikTokMadeMeBuyIt (TikTok Internal Data, Global, July 2023) as well as 61% of TikTok users have participated in ecommerce behaviors on this platform (TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted through Material).

US-based merchants interested in being early users in the development of TikTok Shop can register their desire through the TikTok Shop / beta program.