This director has the ability to create engaging marketing materials

For Alex Wilson, Executive Creative Director of Amplify for Alex Wilson, Executive Creative Director of. Marketing content is similar to other types of media you make. It's about grabbing (and staying) interest of people. "You are able to inform your audience with your camera by presenting entertainment" Alex says. Alex. "I find that the overwhelming majority of people aren't concerned about being targeted or sold to in the long run as long as they're having fun with the process."

Amplify is a prestigious creative company that has particularization on the subject of experiential marketing. They design and create massive events, experiences and multi-faceted celebrations for companies like Playstation, Netflix, Levi's and many other brands. "We are able to make our concepts come to life across all platforms," says Alex. "Historically we've been seen as a brand-focused agency, but the content element was always in the forefront of our activities."

The opportunity was given to talk with Alex to talk about his method of creating and his thoughts on the present marketplace. Discover what Alex had to say during the discussion or watch the entire interview.

Which one is the North Star when it comes to making videos?

"Our goal is to educate and entertain. This is one of the greatest benefits which video media has to offer. This can be accomplished through involving faithful viewers. When someone approaches us to ask if we can benefit from this technology in order to do something, we consider the moment in question as one scene or canvas that is essential to creating narratives."

How can you ensure you're producing something good quality? How do you stay on the right track?

"Audience, always. The message we're giving to whomever we feel is the most important. Are you communicating with them in the way that they would prefer to be dealt with as they would like to be handled? It's important to begin by focusing on the viewers and then think about the best way to talk to them and bring the experiences of others to them. It is essential not to interfere with their conversations, instead you must enhance your interaction."

What are you aware of about the type of content right for you and your customer?

"Whether the show is an engaging television series to identify who's the largest viewer for an individual TV show on Netflix and whether or not it's aimed at making a whole new space that is centered around smartphones and also changing the way we think about the retail market for the purpose of showcasing the most recent footwear, most popular games. Our work begins with the users and culminates in developing the method to bring that idea into diverse devices.

There are times when we aren't able to achieve the wanted end result. Clients' requirements typically come from this angle. But, there is an explanation for where conflict, collaboration and co-creation originates. It allows you to discover the ideal solution, regardless of whether the exact solution is what you thought that it was initially."

What can you do to evaluate the effectiveness of your activities?

"For us this is everything about "Did tell the tale in a true way for the people we told the story to did we share the story authentically for those who created the tale? That's something that you must know. It is a common practice to work with various subcultures and communities. We have an amazing strategically-oriented part of our company that is centered around culture. We as an agency are quite close to achieving the goal.

We strive to collaborate with users instead of delivering explicit messages to them. We encourage them to collaborate alongside us on the design of content and experiences and make sure it's beneficial for them and their viewers. The question is layered about how successful it could be and if we've done the work in a way that is appreciated by the viewers and popular with people who watched, it's a huge victory for us."

What's the most helpful advice you've received?

"My Chief Creative Director Jeavon Smith has said"Ignore the background the background. I believe the ability to block out the sounds could benefit in all kinds of scenarios. It lets you concentrate only on the work that's been given to you as well as the other tasks will be completed and operated with a unified approach since there's lots of background sound."

What is it you are using it to do ?

"Lots of workers in the agency or studio employ it in a range of methods. It's definitely one of them. The search for new talent is a valuable task that we can do to benefit us. For example, we can use the internal work we have created as a portfolio. If we wish to make specific instances of our work or record these details in a particular manner, it provides us with an opportunity to gain access to the files we've accumulated."

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