The What Evelyn Wood Teaches 1,000 Members sewing on the internet
When Australian Evelyn Wood was introduced to sewing machines at her high school age, this was the beginning of a romance relationship.
"I'd had no idea about a sewing machine prior to that," Wood tells . "I was 13, and I was addicted to sewing and designing objects that I could ."
Then, at Christmas time, she received the sewing machine of her dreams in order to sew at her home. "Since that time, I've been interested in making clothes," she shares. "It's an expression of who I am. It was also a challenge to locate clothes that I enjoyed or which corresponded with my style, and therefore being able to develop my own personal style was appealing for me ."
Through the high school years, Wood attended fashion college. After graduating, she found herself employed by the bridal industry with various roles, and was able to enter new worlds of style. After some time at working, she made the decision to quit her job to start her own business. The first item she planned to launch was an old-fashioned fashion collection. "My favorite thing to wear is old-fashioned clothing. I've recreated clothes from the 1930s and 20th and 40th centuries by its appearance as well as felt." Wood says. Wood.
Additionally, she created and designed custom-made clothes along with altered clothes for customers. Additionally, she taught sewing on site. "So that customers were capable of asking me questions concerning my designs which I then made available for purchase. They were interested in knowing how to make clothes that were suited to the needs of their clients," she explains. "At that time, I was thinking about my own business and where it was headed. I'm an avid advocate of sustainability, but I wasn't sure if the concept of a sustainable label fashion could meet the requirements of the people around the world. I realized that the world required an expert to instruct these practices to allow people to design and make their own clothes. ."
Once she realized this was the case after which she changed her thoughts and began to focus her efforts in teaching. Wood realized the necessity to establish an online company and that's the main reason why she created her online Vintage Sewing school that offers online classes. It has gone through many adjustments to reach the place it is at now, Wood has a well-known membership program which teaches students to increase their sewing abilities so that they can make high-quality clothes that they want. Wood is home to more than 1000 members from all over the world.
Learn more about the method of Wood to reach the very highest level of his field with an online class
Skip ahead:
- She developed an online application for her members
- The YouTube channel she was very popular YouTube channel
- She created a clear path for customers to follow
- Membership was fairly priced.
- She was an outlier among the other girls.
- Her work has led to the creation of an enthusiastic community
- The team she was on a tiny but effective team
- She was consistent
She developed an online membership service for members.
Prior to her launch, membership Wood began to offer classes online. It was a little skeptical of her to offer the membership. "I wanted the idea of a "one and done" course, however I thought it would be a lot more work-intensive," she explains. " I decided to take a move and change the course to a membership plan with a reduced monthly fee, with the expectation that the participants attend for longer and make to complete these classes in order to enhance the skills of their students. ."
"When I opted to do that I was able to see it was working and brought my business into the next level. The perfect match to what I was searching to achieve," she continues. "I am in love with my pupils and the way they create the school as great as it could be. ."
Her subscription now includes full videos, which include over 150 lessons recorded. Students can access classes at any moment from anywhere. Every month, additional classes are offered to help students in taking their abilities up to the next stage. In addition, she hosts every week a series of Q&As and an assembly of those who share the same passion to create top-quality clothes using an old-fashioned method.
"We are only able to afford the time we need during our working day" she declares. "My membership lets people increase their capabilities as time passes. It's precisely what my customers wanted and why I felt it was necessary ."
She's happy to have an income per month through her membership plan. "It gives me the assurance of security. Evergreen's products Evergreen are suited to myself and my customers," adds Wood.
In order to select an online education platform, she conducted test that were of different types. " My final choice was one with the best performance,"" she elaborates. "It included all the things I needed to run my business, and it was able to perform a wide range of features as well as ease of use in managing the backend. It had everything I needed, and will continue to meet my needs. ."
She started a YouTube channel that is an extremely well-known YouTube channel
Wood's following of more than 1,000 fans is spread around the world.
The majority of her students come mostly from the US as well as Europe There are a few Europeans as well. But, she does have a handful of Australians along with her students. The two major groups she works with include those she provides to empty nesters aged 50+ who want to enhance their sewing skills and those who are aged 20 or 30 looking for ways to express themselves and create their own design, while acknowledging that they have a long-term benefit from the goals they have set for themselves.
The primary method she uses to ensure that her followers can locate her and gain involvement is via her well-known YouTube channel. With a subscriber count of 351K or more the channel has served as YouTube the primary source of traffic since leaving her full-time job nine years ago.
"I have decided to focus my attention on YouTube as sewing can be productive. If you're struggling with the sewing area and would like to learn more about how you can do it," explains Wood.
Alongside tutorial videos that focus on specific sewing abilities her content on YouTube gives a basic understanding of sewing like what you can do to improve your sewing skills, strategies, techniques and techniques. "It's an entire discussion about what you can do to enhance your performance when sewing rather than just sewing instruction videos" she explained.
If asked about how she created an audience that was so large and engaged, she explained that it was because of consistency. she released one video each week. "This lets me go back to the past to see what kinds of videos did well and what brought in interest" she says.
In addition, she attempted to include a personal aspect in her YouTube videos, either through the videos themselves or the comments.
"In my YouTube content, I make the effort to communicate with the viewers as if we're being together," she says. "A lot of viewers claim to feel as if they're acquainted with me. Others say they feel as if I'm speaking directly to them through my content ."
She created a simple process for customers to use
In every video uploaded to YouTube you'll find a link for Vintage Sewing School. "That is, if viewers feel impressed by my tutorials and what I'm saying and want to join then they are eligible to join at a higher degree of instruction ."
Additionally, she offers a totally free tutorial, called"the Crash Course for Learning how to Sew. The tutorial is aimed at those who want to know the basics of using their first sewing machine.
"I have decided to make the program available at no cost because I believe that everyone ought to be able to start working on their machines," she says. "This program is completely free and gives them the opportunity to experience the school along with the tech systems, platforms and the method of filming. Once they complete it and are satisfied with the program, they'll be able to become a participant ."
The class is good fit for those who are brand new to the field. Instructors are looking to create a class for those who have some experience. She says that the majority of those who go to her website are looking to expand their knowledge of what they've gained from the class.
Once you've joined it is feasible to cancel your membership at any time and there's no commitment to join. "Many members choose to sign up straight away, however the free Crash Course works quite well to convert the members" she explains.
The cost of her membership was reasonable
For Wood as well as other course designers it is possible that the course can be considered to be one of the most difficult aspect of creating the course.
"I remember trying to think for quite a while about what the ideal price could be," she says. "There there isn't a single size that is universally applicable. Sure, you could be observing other people who have similar positions, but the way they approach their work will not be similar to yours. ."
After that, she decided that she would charge a membership fee that would be $19 USD per month in the wake of a thorough analysis of her goals set for her work.
"I want people to remain with us for as many years as they wish to improve their abilities. I'd like the cost to be fair, and at the same time demonstrating the high quality of the product and balancing ."
At the time when she first joined her club, they offered their members at a reasonable cost and they have continued to pay the fee until today. The price of $19 USD is the exact same. For collecting payments, she utilizes Stripe together with .
HTML0 She stood out from all the girls.
It's important to realize that Wood's School doesn't only teach students how to sew using the pattern but also assists them improve developing their sewing abilities in order to make and wear every outfit that hits their heads. In order to do that, Wood teaches the age-old way of dressing. Once they have mastered this technique and are familiar with it, they are comfortable demonstrating their skills to sew, alter, adjust clothing and repair them in their homes.
"I offer instruction in a different way than other sewing schools," she says. "Generally when looking at sewing online classes or classes in person, the emphasis is teaching a technique that is step-bystep. It's project-based learning. It was my experience that I found that I liked making things with my sewing machine due to the need to design and create things I loved dressing up according to my own personal design. This is the kind of person that draws me ."
"I am deciding to transform my account into a repository of knowledge instead of a course that is project-oriented," she adds. "I want it to function as an online resource about the art of making clothes. ."
In addition to her fundamental class, which teaches fundamental sewing techniques students will also be able to benefit from programs based around specific abilities that they are in a position to choose from. "Vintage Sewing School" is a course designed to let you go to different courses, allowing students to further their own training. Students can log into their membership account and browse for their personal requirements while working on projects they've designed for their own specifications. ."
She played a key role in creating a vibrant community
Wood believes that a feeling of belonging is an important factor in studying on the internet. While everything is available online at current time, she believes that having friendships is an important part of the education process. In fact, when you ask her about trends she believes to take place in 2024 and beyond, she says that the course creators will have to develop communities.
"Online learning is certainly an approach that is effective," she shares. "But it's just as vital to recognize that a community spirit, or the ability to reach the ground, is essential ."
To build a bond between the students at Vintage Sewing School, her students are invited to be part of a group which is facilitated by Circle. Through this group, they are able to talk about the projects they've accomplished, share their knowledge of one other, pose questions and meet people who share the same passion for making clothes. They call this group being a "thriving neighborhood ."
She assembled a modest but powerful team
The team is the most significant thing for business managers of all kinds. There is no doubt that Wood as an executive team member she is convinced that she's made the right choice she's made.
This is especially true considering the challenges Wood has faced in the past year. After being diagnosed having breast cancer the team they were working with was instrumental in ensuring that her business was running while she underwent chemotherapy treatment, radiation and surgical procedures. "My team is competent enough to run the company and manage everything regardless of me not being able to be there constantly," she reveals.
In addition she is an editor of videos that helps her edit the videos she's created for classes, and YouTube videos. The content editor, who watches videos and transforms them into text for use for the description of lessons and also as a support for customers that can answer questions via email. "When I began my journey, I thought I could get someone like an VA to help me. Since then, I am having a group of people around me that is me alone, and new members joining from all over the world. It's amazing." Wood declares. Wood ."
This morning, Wood has gotten back in her stride following a favorable prognosis, Wood looks forward to the next phase. Anyone experiencing similar issues similar to Wood suggests forming teams for those suffering to make their lives "infinitely easier to manage" ."
"After having been sick throughout my time in hospital, I'm feeling like I've returned to regular and am ready to embark advantage of new opportunities while thinking about the direction I'd like take for the business." she said.
Wood is currently pondering her future plans in conjunction her Vintage Sewing School; "perhaps I'll invite more teachers to help them manage their own sewing areas and also provide assistance for the community at large. There's a lot that we could do to create the best sewing school across the world and provide the best experience in learning traditional methods of sewing," says Wood.
She's remained consistent
The moment she opened her own sew-shop in period of 2000 Wood claims that she saw her world was transformed dramatically way. "I did not realize that my business could grow into the business it is and it was not an exciting idea," she shares.
the capacity to help students has brought me joy.
Her research has revealed two important factors that contributed to her success: consistency as well as differentiating her sewing studio against similar sewing classes. "The method I use to teach may be unclear at times however the majority of students simply require a schedule and are competent enough to follow directions. Self-study as an school that asks students to be able to learn the basics by themselves is entirely out of the ordinary. I figured out that's why I made items, and it's something I'd love to see while studying," Wood says. Wood.
If you're considering starting an online learning business, but aren't sure where to begin, Wood recommends putting the first steps in the right direction by putting yourself on the market and testing various methods.
"Put some of your ideas on the market and find the ones that work and which you should be focusing in," she suggests. "My company went through several variations until I reached the point of finding best practices. I took 6 years to establish my own personal membership. This began to gain momentum ."
"By investigating a broad range of options in addition to allowing yourself to test different ways to take things into account, you'll be able to determine what methods are most effective," she adds. "Stick to the fact that you're unique and the sole one and also a an integral part of ."
"Just take it on!" She tells us. "Don't get scared. Start with just a small amount and try a variety of small items for a test to figure those that are effective. You'll then be able to identify what's working since the process will be working ."
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