The Way Jonathan Levi Built a Successful Online Business Course
A true entrepreneur, Jonathan Levi has been involved in numerous entrepreneurial ventures in the past 10 years. Certain of them have been wildly profitable, other ventures are not as successful, but, they've been able to aid Jonathan acquire the knowledge and knowledge to establish an online enterprise that's flourishing that he's currently running.
Indeed, when we're being asked by our group of creators online of course content to give examples of the most successful courses that are based on the foundations of Jonathan's SuperLearner Academy - the school on the internet in which Jonathan provides speed-reading and skills to improve memory for millions of students across the world.
Check out the case study that is in the article below or
Watch our interview video featuring Jonathan Levi here
In search of the next big opportunity
When Jonathan started to explore the possibilities of creating and selling online courses, Jonathan did not realize that the need for online-based courses would continue increase to the extent it does now. When Jonathan created his first class on the internet, the primary goal for the course was making enough money to fund his daily living as trying to find new business opportunities.
"I began taking online courses as an additional aspect", Jonathan recalls. "I had just graduated from business school and had been studying this business concept and it wasn't going anywhere. I decided to relocate , and to give up the idea and search at new opportunities. I had sold a company prior to this, but wasn't in financial straits. But, I had to earn some cash through my extra work to help pay for the expenses of living, to travel around all over the world to look into an opportunity to create a new huge opportunity."
One of the major source of inspirations that inspired Jonathan was seeing successful entrepreneurs develop and launch online education platform, which has seen success. Jonathan was going to go to the Growth Hacking course taught by Mattan Griffel, particularly, and after Mattan's business grew by selling courses on an online marketplace for courses as well as selling them through the platform he created and he started to see the possibility. "I saw the potential and was amazed that they constructed a complete company around the idea that they started with a small market site and later developing their own. It's pretty amazing."
This moment was a time when Jonathan had spent several years studying different speed reading and memorization techniques The people who were part of his network started to question him regarding the skills he was learning frequently. For Jonathan this seemed to be a clear indication that other people were keen to acquire these skills from his. Next was to figure out how to arrange his expertise into an online course other people could buy from him.
HTML0 The launch of his very first online class (after an extensive market study)
Jonathan also began learning all was feasible about the process for creating the online course, and later selling them, as much as possible. "Then I had the opportunity to utilize the tools that I use to teach my students which include quick learning, speed of studying and memory. I thought: okay, let me know what the online course is going to include. What are the prerequisites for online courses that are successful? What is the process of markets? How can you defeat the system of being the most liked class? What's the most effective method of teaching? I recall opening up to 45 tabs in a row and read everything there was to find out about online classes."
After some time, Jonathan was able to get an understanding of the things his target students would want to learn through his lessons, in addition to the lesson programs that will be covered in the course. With an outline for the introduction of his course. Jonathan began work on creating the first of his courses. It was made available through Udemy (an market place online for educational courses) on December 26, 2011. the 26th of December in 2011.
In the excitement of Jonathan's rapid learning and memory class, it was placed among the top classes on Udemy within just thirty days. "I remember clicking the publish button, and then I took a trip to the mountains. It was January. I was going on a trip into Switzerland with a small group of my friends. I was connecting my smartphone to the internet. I then glanced at my phone. I realized, "Oh, no! We've already made $2,000""
Then, speed up into 2017 and you'll be in. Jonathan's course is among the top classes on Udemy and boasts more than 4,400 reviews as well as 38,000 participants in the course:
From a single online course to a growing business
Jonathan was a Udemy student. Udemy and Jonathan was able to enjoy earning a steady stream of money of having an extremely rated course on Udemy and Udemy He also benefited from the most often ignored benefits of designing courses for the market of classes online: exposure. When the course was made available for sale, it provided exposure to students from all over the world course in a marketplace Jonathan enjoyed the advantages of free exposure to many students all across the globe.
"We have watched our fans increase quite naturally through Udemy", Jonathan explains. "For long, this was just a pastime for me. I flew from East Africa and looking at possibilities to help the developing world using different technologies. I'd volunteer with a number of companies. It enabled me to work on things that I probably would be unable to accomplish without a few thousand dollars flowing into my account each month."
The amount of students taking his class grew and so did the volume of inquires for additional training or resources. "People were looking for podcasts, but then they began asking why there aren't books?" Jonathan declares. "So we did an book, and then we completed another course before we recorded our audio audio show."
In a bid to profit by the growing the popularity of his course, Jonathan decided to dedicate greater effort and energy for the growth of his venture. Though he was happy by the profits he earned from the classes he taught on Udemy But the disadvantages of putting the class on the markets were beginning to become apparent.
One of the biggest drawbacks that a course can be sold on Udemy in the manner Jonathan realized that is the limit on costs that the business imposes on courses that are sold on the market ( see their most recent updates to prices below). Udemy has a reputation of offering discounted courses to increase their sales. Thus, even when instructors set their course prices at $200, for example, the majority of their sales are in the $10-$20 price in the $10-$20 price range.
"It got to me, all these little things can't be accomplished by spending $10 for an educational program", Jonathan explains. "You aren't able to take a plane across the globe and meet with an expert because this doesn't go with the concept."
"What should I do to offer a top-quality and straightforward training course? In the event that, at some point some of the top experts in the world suggests I must meet the expert for an interview, at the cost of just a couple thousands of dollars? I'll be interested, as it's worth it?" Jonathan thought in his head. "Or can I come to an announcement tomorrow that I need to hire an employee to help me provide customer service because there is an urgent need for 24 hour high-quality customer service? I'm ready for the challenge."
However, what Jonathan did not know was that was happening at the time of the launch of his online course couldn't be more ideal. After a few months, Udemy announced a major revision to their pricing model and placed a cap to $50 as the minimum price of all courses offered on the marketplace. In just a few minutes, Jonathan as well as thousands of other Udemy instructors witnessed their profits in their course sales drop.
"Udemy saw a massive drop as the company modified their pricing structure", Jonathan recalls. "And in a flash, the number was able to increase the percentage of our business, the site we operate as our top-of-the-line academy and all the way up to 50 percent. It was a huge change."
The sudden drop in sales from his course offerings on Udemy discovered a major risk of relying on an online platform for advertising your course, and later let it be available on your behalf. A large portion of Jonathan's online courses business comes from his premium courses, and Jonathan relies on his own marketing strategies to build his brand and sell his classes.
"I enjoy it because I use to refer to"it as"the Shopify of online platform for courses. It's tiny, but it's a great way to go. It requires a lot of decisions I don't want to take, yet it's effective. It's exceptionally effective. It has a high performance, but most importantly it has provided excellent services. It may take some time to introduce an innovative feature, but it is possible to incorporate any new feature whenever I request for the features. I am still feeling like you are concerned about me as a client and strive to continuously improve my experience and satisfaction for my students. This is huge ."
-- Jonathan Levi
A content marketing system to sell the most expensive courses
The next challenge Jonathan must overcome was convincing customers to buy the course. It is significantly more expensive than the price of his initial course offered on Udemy. "It's quite a different thing to have people who, at the beginning of the afternoon weren't capable of getting contact with you, but when it's 3 in the afternoon they're spending hundreds of dollars for an item that they've not thought of before", Jonathan explains.
For Jonathan and his team the answer for attracting prospects and then turning them into customers is to build an all-channel Content marketing system. Through the continuous publication of various types of content at no cost (blog podcasts, blog posts and so on) .).) that help and attract people he's looking for and he is able to build trust with prospective clients before providing them with the highest priced training courses.
"We think of all them as being the top priority of the funnel. Therefore, I'll introduce people to my networks rather than limiting your opportunities to just ads or ads-hoc marketing I'll draw your attention to advertisements as well as podcasts. You can also get involved by writing book blog posts, either available on Audible or Amazon as well as Udemy. This is a fantastic way to get customers to sign up and, in lieu paying for leads, I'm getting money in exchange for leads", Jonathan explains. "The amount of warm traffic we generate is incredible."
Similar: 5 Steps for creating content for free that will attract the ideal customer (Video)
"There are numerous strategies and concepts that I've come up with" Jonas Jonathan. "And it's an advantage is the fact that budgets aren't an issue when selling high-end classes."
If you offer your online classes at affordable prices via an online marketplace your capacity to invest time and money into marketing your online courses is significantly limited. If each sale of the course brings around a couple of dollars for your company and you're not able to achieve an increase in your Return on Investment (ROI) from your advertising and marketing campaigns.
The course created by Jonathan process
Jonathan's online course company has experienced substantial growth and change since the course was first launched back in the year 2011. We asked Jonathan about how the process for making online courses has evolved and, if so, in what way.
"The creation of content hasn't changed , and it's in no significant way. The outline I make. Following that, I compose lecture after lecture, one piece at a moment", Jonathan explains. "I are armed with a range of methods I use to make my materials evergreen, flexible as well as flexible."
Jonathan's course's production but, it has grown over the course of. "The 2nd class I conducted I employed a professional to film the course as well as a professional studio. This is a huge jump in terms of quality and a massive jump in users' experiences", Jonathan recalls. "The subsequent course I took I hired a person to take notes and edit. And that was the next stage."
As of now, Jonathan has a professional studio at all times for his creation of new courses and materials. "Now I'm at the opposite end of the spectrum, and that's to use a plug-and-play studio. The settings are made in a specific manner that is similar to right down to the millimeter. The microphone is never moved. The lighting isn't modified. The rooms are protected from noise. The windows are triple-glazed and all the furniture is. This allows me to ensure that the quality of the furniture is uniform."
Jonathan isn't the only one in the world of creating instructional videos, too. With the assistance of an editor in-house with full-time work, Jonathan can focus on his core competencies making new content, as well as catering to his customers and expanding the business that he manages.
"We employed a full-time editor as well. We've developed standards and protocols. So, for each of our videos, we've got the colors specified, the times specified as well as the different camera angles. The film is recorded in 4K in order that should me make a mistake, I could reduce camera angles, or make an illusion that cameras were cut."
"We beat our Udemy figures by . We've got dedicated staff for advertising and marketing. We've also appointed a full-time editor of video. The business has grown to be an excellent one, and the majority of this, roughly 60%, currently, comes from top-quality products . "
-- Jonathan Levi
making courses that promote students' enthusiasm
One of the main aspects that Jonathan is conscious of when creating his courses is that people can take classes on any subject for free. As an online course seller you will benefit to take one of Jonathan's classes.
"People can study everything online at no cost. Discover all that I'm teaching through YouTube. Why do people pay me hundreds of dollars? Since I design an educational process that takes away the uncertainty of learning and also invest in their achievement" Jonathan says. Jonathan. "It's the experience that users are spending money on. It's something I'm aware So I make sure to plan structured learning experiences that are built around the other."
When you sell an online course, you are providing an experience through which learners to learn. It's not simply selling data.
"My entire business model is based around automating every aspect" Jonathan says. Jonathan. "We give our customers discounts regardless of when they've bought the program. When I contact the customers after which I send them automated emails, inquiring, "Hey are you getting it to work? Let me know if you're experiencing difficulties. You can find worksheets along with an online discussion forum on Facebook The premium support is available along with assistance. If you purchase those who purchase one of our Master Class level products, I will personally respond to inquiries. There are guidebooks and quizzes along with daily summaries of your learning experience and games. It's a great learning and learning experience."
Through the implementation of a custom automatized system for running the courses, Jonathan can ensure that students don't get left in the shadows even when he's available to aid them. In addition, he would like to ensure that the material he teaches is clear , or that it's able to see that there is a need to improve the way he teaches. "I consider every question to have a few minor mistakes. Thus, if an individual must answer a question, that means it is not clear in the instruction" Jonathan says. Jonathan. "And obviously, any reimbursement could be a big oversight to us."
Advice for first time course creators
As we wrapped up our conversation with Jonathan We wanted to ask him for some words of wisdom for course creators who are trying to build their own company. Below are his top tips that anyone considering establishing an online-based online course company:
1. Find your unique advantage - what makes anyone be willing to
"Everything that you're teaching could be learned online for free" Jonathan says. Jonathan. "So identify the motivation behind why you need to pay for something people could learn at no cost. This could mean superior customer service or help. the term could refer to handholding or directions or orientation. The term could refer to innovations by the manner in which you may instruct it."
2. Make a strategy for marketing and conduct a market research
"Just an idea of making a plan doesn't mean it's an guarantee that customers will be there" Jonathan adds. Jonathan. "Have your marketing strategy in place. Perform market research to ensure that you know of those that are willing to buy this item prior to investing in cash as well as time and date. Learn how to communicate to them."
3. Create a MVP (minimum viable product)
Be careful not to come up with an ideal course with maximum efficiency the first time around. Make a course that is least feasible. Start it. Get feedback from your students. Then, you can put the money you earn of your course in improving the course, either by creating more resources and instruction for students or even by creating an extra course.
"I felt ashamed of the initial version" Jonathan claims. Jonathan. "It was recorded with an internet camera and a blanket taped to the background. My microphone was on my MacBook and blankets were placed on top of itin order to reduce reflections."
4. Offer different tiers in your sales funnel
"If there's something to learn from my experiences then it's to add different levels in your funnel. It's a good idea for your customers to go to the very starting point of your product. If you're talking about individuals like Tim Ferriss or Lewis Howes They're using similar methods" Jonathan adds. Jonathan. "It's an essential microeconomics concept isn't it? Learn if anyone would be willing to pay any location."
We'd love to hear your ideas with us, Jonathan!
If you'd like contact Jonathan or find out more about his courses go to JLE.VI
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