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The Ultimate Guide for Name Your Member Levels, and Subscription Tiers

Jul 19, 2024

Reader Disclosure

What if we said that the right and thoughtfully designed membership levels could make a huge impact on your company?

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Yes, it is.

You probably already knew this already.

This is why getting the names correct is crucial:

  1. It brings Clarity: Clear and descriptive names help potential customers understand what tier provides quickly. If people are aware of exactly what they're getting and what they're getting, it's much easier to pick the level that fits their needs best.
  1. It Reflects Your Brand The names of your tiers must be in line with your company's voice and personality. If your names reflect your branding and reflect your brand, they create a professional, cohesive image that clients can be confident in.
  1. It Makes You Stand Different In a highly competitive market, unique and creative names will help your membership options make an impression. The most memorable names grab focus and help increase your choices for memberships. distinct.
  1. It Boosts Sign-ups The bottom line is that great names in the tiers can lead to higher registrations. When people feel connected to these names, and comprehend the advantages, they'll be more likely to subscribe.

Namely naming your member levels the right way helps you communicate clearly with your target audience, strengthen your brand, and attract new members. So, it's worth taking the time to come up with names that really work for your company.

Important to Name Your Membership Levels in a Clear and Appealing Way

Clear and appealing names are more than merely a way to identify your tiers. They let potential customers know the expectations they can expect, and what they can expect to get excited.

A name that is good can make the difference between someone eagerly signing up or moving on to something else.

Check out the video on how to create memberships (with an overview of the process and how to set it up)

Naming your Membership Levels in a Simple Way Can Enhance Customer understanding

Utilizing simple, clear and concise names for your membership levels and levels of subscription is vital to helping potential members quickly grasp the distinctions between different options.

When users understand what the different levels of service offer and what each tier offers, they are able to make educated decision without becoming lost or confused.

Take note of the differences between complicated names and simple names. As an example, consider the fitness website:

  • overly complex names: "Platinum Ultimate Workout Program" as well as "Silver Basic Fitness Plan"
  • Straightforward Names: "All-Inclusive Fitness" or "Premium Workout"

Simple names instantly inform potential members the expectations to anticipate, which makes the selection process more smooth and faster.

Appealing Membership Level Names Can Improve Engagement and Sign-Ups

Appealing names do more than simply inform, they also attract prospective members and potential subscribers through making every tier sound enticing and valuable.

A tier with a name that is well-known can generate enthusiasm and interest, thereby entice people to join.

Reflecting the Benefits and Values of each Tier in your Membership Level Names

When it comes time to name your membership levels you must show how each level is special.

A good name can draw attention to specific benefits and advantages for each tier and make it clear for potential members what they're getting in return.

Explore ways you can create names that stand out and make your offerings appealing!

Strategies for Communicating Value When Naming your Membership Niveaus

Incorporating perceived value into the names of your Tiers is vital for making each choice attractive and worth your time.

Here are some strategies to get this accomplished:

  1. Use Descriptive Adjectives:Incorporate adjectives that highlight the advantages of each level. Examples include words such as "Premium," "Exclusive," "Elite," and "Advanced" could represent a greater level of service or features.
  1. Reflect Features Unique to Itself: If a tier has unique features, be sure to mention them. An example of a name such as "On-Demand Courses" versus "Live Webinars" can clearly distinguish between various types of delivery methods.

How to Create Hierarchical Clarity in Naming Your Membership levels

Making logical connections between the names of your tiers helps people understand the increasing value in the higher levels of hierarchy.

These tips below will help you establish hierarchical clarity:

  1. Start Simple Start by introducing a simple tier that provides essential functions, with names like "Basic," "Starter," or "Essential."
  1. Indicate Progression Utilize names that suggest the possibility of an enhancement or upgrade, such as "Plus," "Pro," "Advanced," or "Ultimate." This suggests a step up in value and benefits.
  1. Avoid Common Pitfalls: Ensure that names are not confusing or misleading. In particular, try not to use terms like "Deluxe" as a middle-tier choice if the higher level is known as "Standard." Inconsistencies in names could confuse prospective members regarding what is actually the worth of each tier.

 Examples of Tiered Naming that have clear value indication:

  •   Streaming Service  :
  • Basic streaming
  • HD Streaming
  • 4K Streaming
  •   Fitness Club  :
  • Basic Workout
  • Advanced Fitness
  • Elite Training
  •   Software Subscription  :
  • Starter Plan
  • Professional Plan
  • Enterprise Plan

These instances illustrate a clear progression from the most basic to the most advanced, making it easy for customers to understand the value increase.

By reflecting the value and benefits of your plans in your tier names by highlighting the value and benefits in your tier names, you can make your offers more attractive and assist potential members see the tangible benefits they will receive, encouraging them to opt for the higher-tier plan.

Tips to Create Memorable and Brand-Aligned Names for Membership Niveaus

Tips to naming your membership levels

Brand-like and memorable names make your tiers stand out, which makes it easier for prospective customers to recall and select the one that's right for them.

Let's look into some useful strategies to craft names that aren't just catchy and unique but also perfect for your business.

  • Tier Names should reflect your brand If your company is formal and professional the names of your tiers should be in line with your brand. However, if your business is informal and playful Your names could be more fun. For instance, a tech firm might choose "Developer" as well as "Enterprise," while a fitness brand might go with "FitStarter" as well as "ProFitness."
  • Use Brand-Specific Terms Choose words that relate to your company's brand. For example, a cooking subscription service could use "Home Chef," "Gourmet," and "MasterChef" to appeal to their target audience.
  • Be Consistent with the Brand Strategy Create a plan to ensure that your tier names fit seamlessly within your overall branding strategy. A consistent naming strategy helps create an image of your brand that customers can easily recognise and be confident in.

In aligning your name for tier to your branding name, keeping them short but memorable, and adding some creativity, you can come up with names that draw and draw customers in addition to enhancing your brand's image and principles.

Examples of Successful Subscription Tier Names derived from Various Industries

Looking for inspiration to name your membership categories? Sometimes the best ideas come from observing what's being used in real life.

Through examining the most successful names in the tier in various fields and industries, you will get an idea of what is popular with the customers, and what motivates them to buy it.

The examples below might help in the development of your ideas as well as guide your own naming strategy.

Successful Subscription Tier Experiment in the SaaS Industry

In the SaaS (Software as A Service) sector, name tiers often indicate the quality of service and features that are available.

Slack Pricing

Slack's strategy uses straightforward names that show the progression of its features and services. "Free" offers basic access and "Free" provides basic access, while "Pro," "Business+," and "Enterprise Grid" provide more capabilities and support that cater to different business needs.

Successful Subscription Tier Examples within the Media Industry

Entertainment and media subscriptions typically have names for tiers that represent access to content as well as premium features.

A great example of this is Netflix:

Netflix Pricing Plan

Netflix's names for tiers are easy and straightforward, indicating the quality of service. "Mobile" is great for people who would rather watch from their phone only "Basic" provides entry-level access, "Standard" offers a bit more, and "Premium" suggests the best experience with the most options. They also add the video quality for each tier which communicates the clear benefits the customer will get.

Successful Subscription Tier Experiment within the Ecommerce and Retail Industry

In the ecommerce and retail sectors, membership programs often employ tier names to highlight loyalty to customers and provide the benefits they offer.

Let's take a look at Amazon's strategy:

Amazon Prime benefits example

Amazon uses simple yet powerful names that are simple yet powerful. "Prime" has become synonymous with benefits that are exclusive and fast shipping.

Quick Recap

As of now, we've discovered the importance of clear, appealing names. can help potential users understand the distinctions between the different tiers.

We also have explained that reflecting the value and benefits from each tier using descriptive adjectives and highlighting key aspects ensures clarity while highlighting the uniqueness of each level.

Don't also forget that for your company to be remembered easily it is important to use memorable and brand-aligned names that match your brand's personality,

We also shared examples of successful companies within the SaaS media, online commerce industries. They can help you to improve your business' tier name.

The final decision lies in your hands, evaluate your current tier names and implement the methods that are discussed in this post.

We look forward to reading your experiences, ideas or concerns in the comments section below.

Sarah O       Sarah loves reducing the technical aspects of plugins, websites, and marketing via digital. As a Content Writer at Member Press, she has a keen eye for crafting captivating and insightful writing. Sarah has a significant role in helping users become educated and empowered on the full potential in Member Press plugins. Combining technical knowledge and creative flair her goal is to ensure that each piece of content not just educates, but also stimulates. When not writing, she enjoys exploring new trends in technology and digital marketing, always seeking new ways to enhance the user experience.