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The top 41 free marketing tools: Ways marketers can do more with low cost solutions

Mar 16, 2023

The best marketing tools save you money, time and can make your work easier, but here's the important thing to remember: it's not easy to find them.

Examining tools to determine what they can do to improve your process is an incredibly heroic task. This requires effort, time and cold sales messages all the time. The result? Try a plethora of tools for free, but you'll rarely ever find the champions.

The good news is that we've come up with this collection of internet-based marketing tools that are free that will help you solve the tangle. This list contains tried-and-true tools that I've either personally tried (and I would highly recommend) or actual marketers use and swear by.

Bookmark this post so you can return to it at any time you'll need a shortlist of tools including AI-powered writing tools to time-savers and platform for managing projects.

Marketing professionals, what are the productive and free tools in marketing that you simply cannot live without?
Disclosure: This is for a piece that I'm working on with a client.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

Then, jump to the category you want to:

Free CRM software

1. EngageBay

EngageBay is great for small- and solo business marketers for tracking and managing sales transactions on one platform. It has an intuitive, drag-and-drop interface and filters to separate contacts.

2. Zoho CRM

Zoho CRM is one of Zoho's suites of services, offering 5,000 records for free and the ability to delete untouched records from your leads and free some space on the freemium version.

 Option to pay once you are ready

Freshsales CRM. It offers artificial intelligence-based features to prospect, qualify leads, and make sales.

Video makers

3. Create

Make edits to the video to add titles or other elements to it. You can also use the aspect ratio feature to change the size of your video in a matter of just a few seconds. It is also possible to connect your account with platforms like Facebook and Constant Contact to share the videos you make straight through Create.

4. IMovie

iMovie remains an essential tool for video making, especially for novices. The video maker that is free for Apple devices lets you make simple videos in the field. Begin from scratch, or seek help from the software's storyboards, or templates that are pre-made.

 Paying option to think about once you are ready

Create's premium package for advanced features like adding customized CTAs and ending cards to your videos as well as accessing engagement metrics.

Social media tools

5. Buffer

The no-cost Buffer program lets you control three social media channels. It lets you schedule and plan ten posts per channel (such an efficiency saver! ).

6. Social Talk

Social Mentions monitors your brand mentions as well as hashtags in social mediaplatforms, and shows you how often and in what manner your intended audience is speaking about you or using your personal hashtag(s).

7. Hypefury

Hypefury is a specific Twitter scheduler -- great for marketers who want to make the most of this platform. It is possible to schedule not just tweets, but also Twitter threads by using this program.

8. Sparktoro

Sparktoro is an audience research tool. Its tools are free and provide you with a rating on Twitter users' actual influence. It also helps you understand their followers, and show what other marketers are talking about and tweeting about via Twitter.

 Paying option to think about once you are ready

Hootsuite   Hootsuitefor organizing, planning, analyzing -- even report on social content by using the same instrument.

Tools for writing and editing Tools for editing and writing

9. Hemingway Editor

Hemingway Editor enhances the readability of your written work score. To do so, it emphasizes long sentences that are difficult to read along with sentences that make use of passive voice.

10. Grammarly

Grammarly freemium catches typos and checks your grammar.

11. SpeechTexter

SpeechTexter lets you speak into the tool so it is able to write your message -- ideal for those days where you're just not in the mood or can't (God forbid!) to type.

12. ChatGPT

ChatGPT aids in creating ideas for brainstorming, getting the first drafts out, writing meeting itineraries, and more.

 Option to pay when ready:

Writer for improving content readability as well as grammar and repurposing while maintaining your brand voice and editorial standard.

Brainstorming and collaboration

13. Miro

Use Miro's free plan to create three mind mappings that you can edit and brainstorming boards (or select from their library of templates for brainstorming).

14. Figma

Figma is a completely free collaborative tool that allows teams to prototype and working together on design concepts.

 Paying option to think about once you are ready

Twist allows for a well-organized async team collaboration including organized share of files.

Tools for marketing content

15. Coschedule headline analyzer

Headline Analyzer evaluates your headlines for click and SEO to help you create headlines that drive engagement.

16. Blog Topic Generator

Enter five words that are related to your topic or blog theme as well as HubSpot's Blog Topic Generator will give you your entire week's worth of blog topics to post on.

17. Content Idea Generator

Portent's Idea Generator is a great tool to spark concepts for writing content. Enter a keyword and the tool will give a fistful of fun suggestions which you are able to make up your own.

18. PrimoStats

PrimoStats gives you original stats to add to your content without having to go down the search rabbit hole. Free plans give the user access to over 1,200 statistics.

19. Yoast

Yoast is a no-cost WordPress plugin which helps you optimize your content for SEO by looking at the use of keywords and its readability.

 Option to pay when ready:

GatherContent. It's a content operations platform which lets you control all aspects of your content marketing- create templates, briefs, style guides, and content workflow complete with an editorial calendar.

Tools for managing freelancers

20. Toggl Hire

Toggl Hire allows you to evaluate the skills of freelancers prior to hiring them by creating tests for their abilities.

21. Google Meet

Utilize Google Meet to join complimentary calls with freelancers in order to discuss your company's brand and requirements for content.

Content Harmony to create instructions for freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice lets you make free invoices.

23. Deel

Deel is a safe payments platform that allows recruiting and paying teams in 90 nations (in the plan for free).

 Paying option to think about at the time of its completion:

Invoicing can be automated using Deel premium and pay contractors across 150+ countries, and much more.

Graphics and design tools

24. Canva

Canva Canva is an extremely simple and user-friendly tool to create blog and social media-related graphics in just a few minutes. Make use of the template to begin or start from scratch if you've a knack for making designs.

25. Vengage

Venngage is another intuitive DIY design tool that allows you to create five stunning free images, which include presentations, infographics, reports chart, graphs, and printable.

 Option to pay when ready:

Visme. Make use of it to make animated videos, as well as track your content's performance metrics.

Tools to improve productivity

26. Otter.ai

Otter's Basic, free plan can transcribe 30-minute long videos, webinars, and podcasts so you needn't perform it all by hand. You can transcribe 300 minutes per month and upload up to 3 videos and audio documents.

27. screen recorder

28. Pocket

Pocket lets you save content (videos, podcasts, and blog posts) to read later. Additionally, you can include tags on the content to reference them easily and get an audio player that reads written content for you.

 Option to pay when ready:

Evernote for taking and organizing notes, setting deadlines, and sharing them with your team.

Free time-saving tools

29. Zapier

Zapier allows you to connect various applications, and then automates the process between them using zaps. Free plans let you create 100 one-step Zaps every month.

30. Waldo

Waldo The Waldo extension is a free Chrome extension that speeds your search. It gives you a free Google search experience by extracting content from high-ranking sections for easy skimming providing filters to help users find what they're looking for quickly and easily.

31. WayBack Machine

WayBack Machine is another Chrome extension that functions by giving you website archives. Use it to source examples to create content and review how competitors and/or successful businesses have planned campaigns in the past.

 Option to pay when ready:

Zapier Premium for creating multi-step zaps.

Project management tools

32. Trello

Trello is a remarkably simple-to-use software for project management, which gives users ten no-cost Kanban boards that let you manage your work using as many columns necessary.

33. Notion

Notion is an entirely customizable project management tool. You can utilize it to create Kanban tables, boards, documents, or whatever you want. It also comes with Notion AI that summarizes content makes tables from linked content, and more.

34. ClickUp

ClickUp is a different, intuitive, and flexible tool. Use it to create documents, see different perspectives of your pipeline for projects, and a lot more. If you're struggling to get started just pull out one of their templates and you're ready.

Asana. It's great for task, project, as well as work management, and comes with tons of connections.

SEO tools for free

Google Trends will show the popularity of a particular keyword or phrase is within the defined time ranges.

36. Keyword Ranking Checker

Ahref's Keyword Rank Checker will show you the place the keyword you are searching for appears on pages that show results from search engines.

37. Website Authority Checker

Another tool for free from Ahrefs, Website Authority Checker can help you determine a site's domain authoritativeness (DA).

38. AnswerThePublic

AnswerThePublic includes all the inquiries that people have asked about keywords.

39. Keyword Tool

The free Keyword Research Tool created by Ryan Robinson gives you keywords for terms you search for that show their popularity and search volumes as well as their rank difficultness.

Semrush or Ahrefs for a full range of keyword tools and link building and Clearscope for optimizing web pages to improve their ranking.

Analytics tools

40. Google Analytics

Google Analytics is a no-cost instrument to monitor your site's traffic and engagement behavior (how many hours they're on your page, as an instance).

41. Hotjar

Hotjar's free plan gives you unlimited heatmaps that let you know what your website visitors are interacting with your site -- including the CTAs that they're clicking and the places they're stuck.

 Paying option to think about at the time of its completion:

Chartbeat for tracking content engagement analytics in real-time.

More free resources

Here's hoping you've found useful software to try in this collection of no-cost marketing tools. And , if you're hoping to know more about video marketing, in particular, we've got plenty of information for you: