The structure of an online course in business is inspired by an concept of just starting

Check out the case study or read our full conversation of Marlene... to learn more. In addition, we hope this case study will help you create your own online courses, (and we think it could!) Get started by visiting RoadmapTo5k.com.

Marlene Hielema, also known as Image Maven.

Marlene is a talented photographer as well as a video-based instructor. She is the creator of ImageMaven.com and ImageMavenVideo.com. Browse both sites for amazing videos along with suggestions to enhance your video and photography in only a couple of minutes.

What are the main motives for you to start your online education?

Flash was launched in 2004. Marlene was an instructor of photography in her class at the community college within her region. Marlene liked having direct interaction with her students. She had a lot of energy however she was tired.

Her demands grew for her. She was unable for her to find enough time to unwind at any time she wanted "I was just teaching all day."

Her goal? She would like to be open to change, and stay at a point of being flexible in her schedule.

Marlene states, "I want to enjoy my life... my life is very short. I'd love to get a skateboard! I'd love to use my longboard towards the end of my day, and not feel embarrassed."

A desire to be flexible and flexible was the inspiration behind her idea of creating an innovative online class.

From where did she obtain her ideas and concepts that she later developed?

Marlene was a student in several online photography courses. Marlene was disappointed because the website appeared "clunky." Marlene was thinking of her own "this could be improved upon in order to make it more user-friendly."

After that, she began searching for ideas for the course of her own. The year was 2010, and the instructor started the first course online that was developed by ..

Marlene has eight online courses available on the internet Some courses are taught by different groups of students.

Her classes include inexpensive particular, affordable classes that are affordable and affordable. In addition, she provides more extensive and longer classes (some that last up to 8 weeks).

Marlene creates programs that answer specific questions that clients ask her in email messages "I've received this query more than 10 times in the past 3 months. Maybe I'd like to develop an educational program to address this issue!"

She's also very aware of what kind of questions people ask about. The past was, for instance, in the beginning, when she began receiving inquiries for her videos she'd ask whether she could provide any ideas on how you can do to make exactly the same video you've made?

Overcoming challenges

Marlene admits she's having an issue selling "I'm typically not a skilled salesperson."

Through time, the teacher has found ways to reach out and educate people in general andlater require students to attend a class.

There's a chance to get free photography lessons via email. Following 10 lessons you have the option of buying software.

Although she was wary about selling at first, Marlene now says "I typically offer classes where students are able to choose an option that they like and later purchase the curriculum."

An effective business model built upon classes

One of the most important things that we can learn from Marlene is the notion that education along with the services (one-on-one sessions with a single person) are interlinked.

Her classes can offer you the chance to provide one-on-one assistance. When you've completed the course "people just want assistance and are ready to shell out for it."

Students in classes that require video might require assistance with editing, as well as production. Photographers could require help from an instructor who is a private tutor and also technical support.

In her statement in her statement, she says, "My revenue has increased by more clients than what I noticed because of the classes I teach."

Courses are very useful as a service on their own and are stronger when they're paired with other alternatives.

Marlene could also improve her services by providing classes. Marlene tells customers "If I'm hired during the first year I'm employed I'll be happy.

(for consultation) (for consulting) (for consultation) for free." Her classes are appealing to potential customers.

Engaging students

Marlene makes use of her classes to establish connections with her students not only to provide the most recent news. Marlene has noticed that typically "People have less confidence on the web."

Students engage in discussions and actively participate in the class of instruction "I reply to all questions and all emails."

Marlene states that her job brings satisfaction and fulfillment to her "I teach and am excited to help others... I love seeing my students achieve their goals! The same thing happens to the pride of a mother when you look at your children in their videos and then present them with beautiful white backgrounds. I've helped in the making of. My goal is to help individuals who have been overwhelmed."

Future strategies

The future outlook for the next year is optimistic for Marlene. Marlene is looking to expand on the successes of her current course. Marlene plans to "relaunching and revitalizing her existing classes as well as creating attractive selling pages as well as increasing the quality of all her courses."

Additionally, she strives to design at least one or two classes per year that is based on the needs of her particular community. The reason to this "I've not created any courses which are fully completed from beginning to end." She is constantly thinking about the topics being debated with others?, and builds courses that satisfy the expectations of her students.

The teacher is hoping to work with experts to come up with innovative ideas to develop classes. In one instance, she worked with a counselor in developing an idea for self-care and growth"Take time off" the Self-Care photographer.

Marlene's top tips and advice to help you succeed in online classes beginning by laying out the groundwork

1. Do it! Get it done!

Marlene speaks to us about the experience "My first class was comprised of about 20 students as well as 10 other classmates. My experience was enjoyable!"

Now is the time to quit making excuses about postponing your tasks for a moment to start. Make sure you have a safe and secured way to start regardless of whether you're planning to employ new members at no cost!

It's possible to conquer all obstacles you come across in the course of your very first lesson! Be confident and try it.

Avoid focusing too much on getting things completed in the first attempt. People are able to.

#2 Connect

It is essential to create bonds of emotion between you and the pupil and yourself. Be sure to establish connections between them.

If they think that what they've learned from your experience is useful, then they're likely to pose questions to you that you'll able to answer to and learn from their mistakes.

If they are able to trust them, they'll be in a position to assist the person.

Participate in discussions by responding to queries and by asking questions.

#3 3. Display Yourself

Be yourself and reflect into your social circle. Marlene acknowledges "I have lots of sexiness on my YouTube channels." Her personality also gets to shine through instructional tutorials as well as videos where she builds connections of love for the kids she mentors.

Start today. Get started by completing our free training course to learn five essential methods to promote and plan your courses to start your own company of online courses that will teach you the basics.

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