The Social Login Plugin is now available for Seamless Log-ins to Your WordPress Site - WordPress Membership plugin - Membership Websites

Jun 20, 2024

The Social Login is announcing feature that allows for Seamless Log-ins to Your WordPress website

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        Provide access quickly! Create social logins for your WordPress website with Member. reap the benefits of improved customer experience, as well as a hassle-free administrator.

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You're aware of your users' frustration because you've experienced this yourself. When you log in to your account and discover you've completely forgotten your password.

And, even more importantly, you're signing onto a different device, so you're not able to use the password manager. Furthermore, why did you require a twelve-character password for your coffee subscription to begin with?

The smallest of these issues can be the difference between a successful log in and a user opting out entirely. It could be a disaster for your bottom line.

It's good news that there's a straightforward and increasingly popular solution to this problem that's been causing a lot of trouble, and today, it's accessible to all Members Pro and Elite users: social login.

Created to simplify registration, this feature improves the user experience, which in turn improves the engagement of members and loyalty.

We will look into the ways that social login could benefit your company, and how to easily install it within Member.

What is Social Login?

Asana Social Login option
Asana provides the option to log in with Google

Social login is an authentication method that permits users to login on a website with their already existing accounts on social media, such as Google, Facebook, or Twitter.

Instead of recollecting another username and password, users can simply login to their Facebook or Twitter accounts to access their existing accounts.

For WordPress websites, the integration of social login is about providing an easy and user-friendly experience. Members can access their accounts swiftly, which reduces the hassle that often leads to abandoned accounts and a lack of interaction.

No more forgotten passwords or complex recovery procedures. A simple and easy login experience that keeps them coming back.

Benefits of Offering Social Login for Your WordPress Web Site

It might seem like something that isn't too significant, but adding social login to your website could have a surprisingly big impact on the profitability of your site. There are many benefits that all make it an easy decision for your business.

1. Maintain Members' Satisfaction by streamlining user experience

We're deep into the modern age of convenience. From 5G internet to Amazon Prime, the average consumer is expecting everything to come today.

For better or worse, people are increasingly intolerant for any type or frictions when it comes buying goods or accessing services.

If you're a member of a site that relies on repeat visits, a suboptimal user experience (UX) simply isn't an option.

If you want your business to remain in business, let alone thrive it is essential to invest every effort into making it as simple as you can for your members to get around your site.

        Less clicks, lesser frustration. That's the key - and it all starts at the moment you sign in.        

Social login ensures that your members don't have to expend any mental energy trying to retrieve their password and username from their brains. What they need is just a few mouse clicks to be in! It doesn't get any smoother than it.

2. #Hassle-Free Admin

There's no doubt that nobody likes having to deal with password resets or the dreaded account recovery process. In reducing these issues, social login additionally helps reduce the burden on your support staffand ensures that your customers are happy and active.

Simply put, using social login can cut down on operational headaches that take time and money.

3. Improved Confidence of Members - Trust in the Trend

Social logins add a sense of reliability and trust to your site - users feel less irritated when something seems familiar and secure.

When they see choices like Google, Facebook, or Twitter They are aware of these sites' robust security measures and are more comfortable login.

        This ease of use helps with reducing hesitation and builds immediate confidence in your website.        

Additionally that social logins are widely used on top apps and websites.

Zapier social login
Zapier is a popular software which provides social login for its customers

4. Enhanced Retention Rates - Keep the Retention Rates Up

Ease of access can play a significant role in member retention.

In allowing visitors to return to your website with only a few clicks via the accounts they use most frequently on social media by allowing them to do this, it makes it more easy for them to participate and interact with your site.

Additionally, using Social login reduces the risk of customer churn when customers forget their password.

In a poll of Blue Research, 92% of the respondents said they'd opted to leave a site instead of resetting or recovering passwords, and 31% of them said that they often use this method.

If you offer social logins to your customers to users, you reduce the likelihood of these issues and offer a pleasant, continuous user experience, which encourages them to join your site without difficulty and trust.

As a result, customers tend to be more active and engaged with your content and services.

With social login, you improve your chance to convert visitors from a passing glance to long-term customers.

5. Improved Data Security

Every time a user has to make a password that is memorable There's the potential for security threats to sneak in.

A majority of users reuse the same passwords for different websites, which could turn one security breach into the result of a chain reaction of compromise of accounts.

With social login, you're connecting to the top security infrastructure of the giants such as Facebook and Google leaving the heavy lifting of password management to those who do it best.

That means that you'll be less likely to face fears of breach of security or data that can keep you up all late at night. Yet another reason to switch to this option today.

How social Login Can Increase Your Revenue

Here's the point of the matter: adding the possibility of a Social logins to your WordPress Membership site is an excellent business sense.

The benefits mentioned above can have an impact on your bottom line. Let's break it down:

Enhanced Engagement = More Sales Opportunities

Social logins remove obstacles and promote regular member interaction.

Access to your content is easier, which means that users are able to quickly connect and engage with your content. This means more opportunities to upsell your membership level or cross-sell other services.

Fewer customers = More Revenue Lifetime Value

The longer you can keep subscribers happy, engaged, and coming back for more, the more money you stand to gain. Through the model of recurring revenue, the benefit of less turnover will increase month-to-month as your subscribers pay out.

Less Admin = More Value creation

In reducing the requirement for admin/support intervention You have more time and resources to spend making your members happy.

How To Include Social Logins To Your WordPress Site

You now know the advantages of establishing social login on your WordPress site, it's time to teach you how you can add it using Member.

1. Install the Social Login Add-On

On Your WordPress dashboard, go to Member > Add-ons. Find the Social Login extension and click install.

2. Enable and Configure Your Chosen Social Providers

After the add-on has been installed it will show an social Login option in the menu for Members. Simply click on it Then, choose a social provider you'd like your users to be able to log in to your website using.

social login options

After you have clicked on an option, click the enable provider option, then select the "View Documentation link for a full instruction on how to connect to your preferred social network.

You can

To connect Twitter to Facebook to each other, you'll need create an application using either your Facebook or X developer account. It is easy to setup, and instruction of the steps to follow are included in the knowledge document.

And voila! It's all done.

Repeat the process with as many social networks as you like and once your clients log on they'll see something like this:

3. Provide Users With The Choice to Connect Manually

If the email address your customers are using for their social login matches the email they used to sign up on your website, their social login will be connected automatically.

But, if their email addresses differ, or they wish to connect using X, you'll need to allow users to link their social accounts manually once they're signed into.

Member streamlines the process by providing easy-to-use shortcodes.

[_member_social_connect_disconnect]

The shortcode creates buttons and descriptions for every social provider configured on your site:

example of social logins connect disconnect buttons

Your users now have a an easy and quick way to connect their social accounts and login more efficiently at the next time they visit!

Get Access in a Snap with The Member Social Login Add-On Today

Offering a social login on your WordPress site directly enhances the user experience and benefits your profits.

By allowing members to log in using their existing social media accounts You streamline the sign-in process, reduce frustration, and increase confidence.

The result is higher participation and retention rates because members are able to use their accounts quickly and frequently.

If you are a site owner, these advantages translate into more revenue possibilities. Access to your content is easier will result in more frequent interactions with your content, leading to increased cross-selling and upselling options.

Furthermore, reducing password-related support issues lets your staff be focused on creating value for your clients, further increasing customer satisfaction and loyalty.

By offering the option of logging in via social media, you enhance the user experience, creating an more effective and more profitable membership site which is the main goal!

Now that we've demonstrated the steps, now it's up to you. Include social logins on your WordPress website using Member, and reap the rewards of improved customer engagement and retention for your online company.

        Please let us know how you plan to use the Member Social Login add-on in the comments section below!        

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