The Skinny on Drip Content
Providing content gets users to your site. Dripping content helps keep users there.
WHAT'S INSIDE Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content is a method of making content available to site users. The users receive the content bit by bit or perhaps over a period of a few months, until they have access to the full library.
You can also drip specific content items, or even posts and require users to visit them in a particular order. In fact, requiring users to send an email prior to being allowed to see more of your site could be considered content dripping.
In this article in this post, we'll give you the skinny on why you may want to use drip content on your website, and we'll show you how to get it set up. Let's do it!
What is the reason Drip Content Might Be the Best to Your Site
Drip content keeps people coming back.
Drip content often requires users to engage more often with your site. Because they can't access all of the data at once and they have to keep coming to your site again.
Let's imagine you're publishing an online course. The course is designed to last twenty hours over a five-week period, but the student completes the entire course in just two days. After they've completed the course, they no longer return to your website. This could be detrimental to your business.
If they must follow their time to complete the task, however, they'll need to return multiple times. This will give you more views, more opportunities to promote your site, as well as more opportunities to engage with the user.
Similar to the watering of your tomato plants with drip irrigation. The idea of presenting all the content you have to a consumer is like drenching your plant with the fire hose. Though the plant receives the same amount of water in both situations however, one that is drenched with the hose is likely to die, whereas the one slow-watered and over time, thrives.
Drip content can help users to stay focused.
Dripping content keeps things manageable for the user.
For example, a user may sign up for an online course without any idea of what they're engaging in as regards understanding the content. Once they've completed a couple of sections, they may become bored or overwhelmed and then decide to go on.
If you are able to drip the content over a certain duration, it offers the user bite-sized opportunities to complete the section. This is basically setting completion dates for them. small assignments that are distributed over time often feel less daunting than a full course. Content dripping allows users time to think about the material and makes it easier for them to retain it.
If you decide to distribute the content with new details when a subscriber purchases a specific subscription, it will also help build commitment. Users are more likely to revisit the site because they've invested their time, or even their email, in it.
Attention: Be smart about how you drip content
One of the drawbacks is that there's a portion of people who'll need to take an entire course or an entire set of content in a matter of minutes. There may be a particular ability they'd like to learn or information they need, and they simply can't just wait for a couple of months.
There may be a project that has to be finished tomorrow or a certification which could prove beneficial right away. If your company makes this an issue, think about a different approach for dripping. It could be as easy as asking the user to provide an email address before they read the remainder of a blog article.
You can investigate how effective Dripping can be for your needs by testing different techniques on your site.
How to Set Up Drip Content for Your Website
If you decide to drip content, how do you do it?
- Visit the WordPress Dashboard Rules.
- Make a rule new simply by clicking Add New.
- As a rule, you must select the option Drip/Expiration..
- Click for Enable button to drip content.
The menu will include choices that allow content to drip. Users can be allowed access to new content after they have registered on your website, at the date that is specified, or after they buy a product through your site, or when they purchase a certain membership from this menu.
The Summary
Drip content is a great method to ensure that users keep returning to see more of the amazing product you have to give the users.
Remember:
- Drip content can aid the user to stay on track and improve your site's visibility.
- This can help users feel more engaged rather than bored or overloaded.
- It's not everyone's cup of tea to drip content and following a timetable. Think about your target audience and the way you would like to drip your information.
- Drip content by using the plugin similar to .
Do not kill your customers by using a hose of fire. Drip the content they need in a way that allows them--and you--to flourish.
Have you found success using the drip-content method? Do you have other questions regarding when you should drip content? Let us know via the comments below.
If you enjoyed this article, please follow us on Facebook to get more amazing content. We are also via Twitter and Instagram.
Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing firm called STEM Garage. She is a national blogger, YA editor, and professional marketer. She also teaches youngsters in China at 4 in the morning because she finds it entertaining.