The Six-Step Lead Magnet Funnel Capture and Convert Prospects (+Templates)

Jul 14, 2022

If you're looking to begin optimizing the value of your material A lead magnet funnel can be an effective instrument to assist you in doing exactly that.

Reaching out to your existing customers, to collecting and nurturing new leads. Your lead magnet funnel has been developed to enable you to get the most out of every chance.

Here's everything you need to learn about making a lead magnet funnel that includes a six-step guide to make your personal.

Learn more about lead magnet funnels and how they can be used to grow your company. Register to attend our complimentary webinar on sales funnel course.

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What is an effective funnel to Lead magnet?

A lead funnel is the path that potential buyers take starting from the time they download the lead magnet until they make the purchase, and even beyond.

The thing that creates a lead magnet funnel effective is that it includes many steps. Instead of just one contact with a prospective client, it's a comprehensive path that guides users to their ultimate goal that is to create their customers loyal and repeat buyers.

How do you use the lead funnel

It is possible to use a lead funnel to develop and enhance the customer experience. The aim to use a lead funnel to make the most of the potential buyer's email address - using diverse lead magnets in order to influence clients to purchase.

Lead magnet funnels are utilized for:

  • Expand your audience
  • Build customer relationships
  • Improve conversion rates

Furthermore, the lead magnet funnel could help you to make life easier. If you create an entire buyer's journey around your lead-generating lead, you can automate a lot of the processes you use for marketing. It will result in less effort on your part and for your sales team over the long term.

     Want a head start? Utilize this guide to create A lead-generation funnel that is effective using webinars!

6 steps to lead to a magnet funnel.

A lead generation funnel that is successful takes is comprised of six steps. Below is our tutorial on lead funnel which will teach you the steps.

     1. Begin by creating your lead magnet

Your lead magnet might be:

  • A quiz
  • Worksheet
  • Template
  • Checklist
  • Podcast

The concept is to create an effective source to convince people to give up their email addresses to get a lead-generating deal.

Your lead magnet must be located on a landing page that you direct visitors to through your promotion of your content through blogs, social media, ads, and more. Your landing page should encourage visitors to download the lead-generating magnet and start the lead magnet's funnel.

     2. Please say thank you.

After a user has entered their email address or downloaded your lead-generating lead the next step in your lead magnet funnel to acknowledge the action.

The best way to accomplish this is by sending a warm, friendly "thank you" email which will introduce users to your identity and the work you're performing.

Based on the lead magnet they have downloaded, the introduction may differ. While you could send out an email that is general to everyone, your efforts to promote your business are effective when you customize your message to various types of leads.

In other words, someone who is who is looking to download a book for hiring as an architect is not looking for the same information in a company for architectural work seeking advice on how to hire students to study architectural.

If you can divide your list of leads in different types of leads and leads, this will make sure that your first message is a hit. Be sure to keep this advice to create a lead magnet funnel that's more efficient and creates a quick contact with your potential customer.

     3. Request for access to more information

When you've made a first impression and given potential customers an overview of your business The next thing to do is to build their trust.

One of the best ways to keep a new lead is to provide them with other content pertinent to their requirements. Therefore, you'll have to bring in more lead magnets, which could be something they would like to have access to.

Here are some ideas to use as effective'middle of funnel' lead-generating magnets

This part of the funnel for lead magnets is known as the "education Phase.

Your goal is to educate potential customers while also subtly telling them why they should to choose your business before they make a purchase.

The educational phase you employ to construct your lead funnel should comprise of multiple emails that range from 3 to 7 which is a good number that all help establish a relationship with your potential customer and boost your brand's credibility.

It's essential to form the most precise idea about who your customer is and what they're looking for. When you look at the types of content they interact online and the things they're looking for, you'll be able to create an accurate representation of what kind of person you could have. This allows you to divide your database even further.

This information can be helpful when you are trying to move on the right track to get to step 4.

     4. Investigate your lead

If you've invested the time to nurture your lead by sending targeted emails, providing lead magnets, and suggestions for content, it's time to take the next step: Action .

The sales component of the lead magnet funnel.

If a prospective customer is at this stage, they're in a position to purchase. The next step is to make them commit to an order through the way you.

Maybe you can call to invite your potential client to talk with them in person or write an email that is personalized and direct. This can allow you to establish a deeper connection to the people you're pursuing. If they are concerned regarding your services, products or other resources, they should know ways to assist them, this is the best way.

It is also possible to introduce a different potential lead magnet to this segment to in influencing their decisions. Some good lead magnets for the base in your funnel could include:

  • Discount coupon
  • Coupon
  • Trial for free
  • Consultation is free
  • Live demo

This is the point where it is possible to shift the odds in favor of your product over the competition. A reward such as a deal or free trial could push people toward a purchase.

     5. Turn into a loyal customer

If you're trying to turn those leads to loyal customers that are more likely to purchase from your company, you should create a follow-up strategy. This can be accomplished via sending out sales email or calls that check in on the progress of those who have completed purchases.

With post-purchase email flows, the idea is to encourage the customers to come back to your site and purchase from you once more. The next step of your lead funnel is all about creating a path to return to your website using your lead magnets.

Below are some tips to send post-purchase emails

 Reviews and feedback

If you are running a post-purchase promotion You can request buyers to share their feedback on their purchase. This is the perfect time to mail surveys. People can be lured to look over your company's website or share photos on social networks.

Review and feedback can be an excellent way to enhance your service , and to understand whether your customers' expectations match what they actually experience. These are also an excellent chance to gather some social proof to use for your landing pages as well as social media. It is important to incorporate this in your funnel for lead magnets!

Do you recommend a friend?

Make the most of your opportunity to increase leads by encouraging your customers to recommend a friend when purchasing. Utilize your lead magnets to get customers to share your content to their friends.

One effective methods to achieve this is to offer rewards such as coupons or discounts coupons that buyers are able to share with their relatives, friends, and their colleagues. If you could add this step to the lead funnel, you'll have the ability to help your customers spread the news about the product or service you offer after the purchase has been made.

Once a new contact has signed up with their email address and they are connected to the highest level of your lead magnet funnel, the process starts with a new start.

 Product ideas

One of the most crucial aspects of an effective post-purchase emails flow is the recommendation of goods to motivate customers to make future purchases. There are a variety of ways to create your email content however the most important thing to be aware of is that you're offering products that will be relevant to your specific client.

The most well-known emails that cross-sell include:

  • "Customers who purchased ... were also delighted ...'
  • 'We recommend...'
  • 'Add these into your library ...'
  • Treat yourself well. ...'

There's a good chance that you'll be offering products and services that work together. If you've been successful in offering one-on-one instruction on how to write an entire story' your client might be looking for a second class on marketing and market your book' too.

Cross-selling emails can be an effective method of introducing customers to new offerings or products that may be of interest to them.

     6. Keep track of the latest developments

The most important part in your lead funnel to ensure that your customers do not disappear from the map after making purchases.

It is possible to create a range of different types of follow-up emails. The key is finding the perfect layout and style to appeal to your target customers. The goal is to stay close to your customers not just for a week or one month after the purchase, but over a period of time following purchase.

Essentials of a lead magnet funnel

In addition to the six-step guide for the lead magnet funnel and the six-step lead funnel tutorial, there are more important aspects of a lead funnel to keep in mind. The lead funnel tutorial concentrates on nurturing lead sources, there's other kinds of leads that are nevertheless highly beneficial to your business.

Here are our top tips.

They're still leads even although they're old and cold

If you've not had a lead magnet funnel and you've never worked on lead nurturing prior to now, it's a good idea to go back and review your leads from the past. If you've been running your business for a while and you've got leads from when you first began.

Here's your reminder to get in touch with the team!

Make use of your lead generation. Contact your old prospects to let them know that you've remembered them. In this case, your introduction may be different because they're familiar with your business. So, you're able to go back to the one you sent out as "education" emails to offer ideas for lead magnets that they might like.

Leads will remain leads even in the event they're a client already

The biggest mistake that small and mid-sized companies make wrong is thinking that once a customer is a customer and you've established a relationship with them, the connection is done. However, after someone makes purchases, it's highly likely to make another purchase later on. Do not miss this chance!

One advantage of funnels for lead magnets is that they provide a pathway for existing customers to continue interacting with your company. If they visit the lead magnet it will give you a snapshot of the subjects and items potential customers are attracted to regardless of what they've purchased previously and the date they bought the product last.

They're still a lead regardless of whether they're with an opponent

It is tempting to eliminate those prospects that have previously used the same item or service the lead funnel will aid in determining the type of leads people are searching for.

If people are downloading your lead magnets, they're in need of. What's the trick is finding ways to help. Instead of degrading your competition, this is an opportunity to highlight the advantages you have to offer with your product or service. If you're in this sort of position, you must inform your customers about special offers and price changes and new functions you've put in place. They could be convinced to become part of your organization.

Do you need help in building your lead-generation funnel?

The creation of a lead magnet funnel is a great way to increase your conversion rates . Also, it ensures that every lead you acquire gets the time and attention that it deserves. With the right guideline to lead magnets, it is possible to make sure that your clients are captivated long after they've made an purchase.

If you need help in creating your lead-generator funnels, sign up to Neil Patel's FREE webinar Sales Funnel Training course.

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