The reason 2023 is the year that entrepreneurs must create an online community
At , we are convinced of the power of online community because we see the incredible ways that it can transform Heroes' businesses and lives (watch the video above and check it out for yourself)!
With 41% of US creators running websites or blogs to reach their audiences in addition to social media, private online communities are an excellent way to stand out, create an impact on the market, and boost your earnings.
For coaches and creators for coaches and creators, online communities are essential to diversifying and securing your revenue while giving you greater control over your content and customer interactions.
Furthermore, larger companies have begun to realize the benefits by adopting a more community-based method to expansion, which helps to improve their customer satisfaction, become more adaptable, and more effectively overcome obstacles.
Twenty-three will see this trend continue and grow that will provide more options for people to choose from. The sooner you get started building your own community, the better!
In this post this article, we'll discuss the reason the online community has become very popular and what you can harness their undeniable positive effects for your business.
The rise of online communities
"To truly build a brand, you need to have a network. When you've built this community, you've got an ongoing customer because they're forming bonds and building the support structure." - Dexx Williams, Best-Selling Author as well as Sales Funnel Investigation Investigator
Organizations and businesses that are of any size and shape recognize the value of building closer connections with customers as well as patrons. The best method to accomplish this is by utilizing communities on the internet.
In 2021, 86% of organizations acknowledged that the community is essential to their goals as well as 69% contemplating an increase in their budgets to enhance their strategies for building community. In 2022, between 79% to 95% of organizations (depending on the stage of growth) have an dedicated team of community members.
In 2022, the creator economy has grown to reach 50 million active creators with an estimated market value of $104.2 billion, more than double the amount since. The number continues to grow. Following this growth Online communities are expected to keep increasing their popularity until 2023.
In the end: Online communities are on the rise. Organizations are including them in their business strategy to create lasting connections with their clients. Content creators and coaches also make use of them to control the quality of their content as well as monetize their audiences more efficiently.
Why are online communities important?
"Community is the foundation that keeps my company together. It is a joy to be part of Communities since it allows me to have full control of my website, without having to use social media." -- Chelsie Kenyon Marketing Expert and Certified Coach
Through committed communities, coaches and creators can connect with their target audience and profit from their creations in a meaningful manner, with full control. These are also great ways to boost brand recognition and retention of customers, to maximize the potential of growth and scale customer support.
Private online communities are also a better alternative to social media platforms which make it difficult for creatives with constant algorithm changes and complex, inconsistent rules.
A different issue is that social media platforms could undergo major changes, we're looking at you Twitter or, even more importantly, they can even crumble and fall apart, such as Vine. Establishing your own community can help you to avoid being unable to access the information and relationships that you've put so much effort into establish.
The internet also creates distracting factors for users. And users get bored of being bombarded with advertisements. Ultimately, people look for an authentic connection instead of being sold to. This is why the online community is thriving. It's a way of establishing solid, truthful relations between the creators and their members.
Bottom line: Organizations of all size and types are aware of the benefits that communities on the internet impact their profits as well as their reputation and influence. Communities online are also an excellent option for creatives to avoid the ever-changing, complex algorithms and the rules that govern social media, which can result in revenues being lost.
6 benefits of online communities
The online community can provide a variety of benefits beyond being able to connect and engage with your audience. These are the six greatest benefits.
- Discover more effective ways to interact with your customers. Community-based online communities provide more insight into your target audience more than any other strategy for marketing, with 86 percent of brand managers reporting they have experienced "deeper/richer understanding of customer requirements." Eighty-two percent also say they have gained the "ability to listen/uncover new issues," which ultimately helps in leveraging your products and improve your overall relationship with your clients.
- Make yourself stand out from other companies. There aren't many online communities that use platforms to engage with their customers, therefore you'll stand out of your competitors by establishing a place for your members to hang out, collaborate as well as interact with you and each other.
- Get new members. Communities that thrive have an energy and vitality that the people want to share with their fellow members. If people have good experiences, making connections and gaining results, they'll be more inclined to refer the community to friends and family members. This will assist in growing your business.
The Bottom Line The idea of creating an online community is an excellent method to engage with your customers and grow your business. You can take control of the content you publish and also your connections with customers in addition to engage your followers in a deeper and more meaningful way.
The reason Communities is key for your company
Online community platforms are a great tool to monetize your audience and engage with them.
The enhanced community features of our platform help you connect and collaborate with your users like never before. It is possible to host and record sessions and live events, provide networking opportunities to run challenges, and even make your events more gamified, provide real-time chat, and many more. How do the updated features function? Look over Tina Tower's review of the updated community experience here!
With , you can manage your group, event, communications, and coaching programmes, all from one spot, without having to rely on social media, or relying on complex technology stacks.
"The factors that allow people to get to know each other better are built right in. It's easy, it's engaging and, when you pair that with all the methods we can bring individuals to be together It's just made to allow us to have the most impact possible on those we help." David Levin, Author and Founder of Raise Your Inner Game. David Levin, Author & Founder of Raise Your Inner Game