The Parisian Classic: Now Online With the Aid of
In the 18th district of Paris lies in Paris the Marche Saint-Pierre. Famous for its rich history of French textiles, it is where important decision-making is taken in the coming season in the world of fashion, upholstery, bedding, and many more. It's where locals, tourists, and traveling professionals alike look to catch the latest fashions along with the timeless styles in style. You can catch a glimpse of an acclaimed designer strolling the streets while you mingle with a crowd of enthusiasts looking for the most perfect pattern.
Since 1990, it is the place to discover Tissus Lionel which was a business founded in 1990 by Houri Lionel specializing in wholesale and semi-wholesale fabrics. Four stores that are French for shops - in the St. Pierre market alone, Tissus Lionel is a steadfast presence within Parisian textiles.
In 2017, Tissus Lionel sought to grow their business in the textile industry through bringing their retail services on the internet. Today, their growth is obvious with their partnerships such as Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.
Just a few steps away from the historic St. Vincent de Paul cathedral, and just a few kilometers away from the Arc of Triomphe You'll also find location the first of their stores that specializes in textiles for hobbyists that are used in art and entertainment.
selling to Paris and beyond: Increasing sales with the growth of
Tissus Lionel was a stalwart of word-of-mouth reputation and in-person sales for more than 20 years. In 2012, they created an easy-to-use website using HTML. In 2016, customers were able to browse the catalog online and place for orders via the phone.
Their aim was to be the top supplier of quality fabric on the internet at an affordable price. They collaborated with an agency to create an all-encompassing ecommerce system which was launched with more than 800 fabrics.
Not long after the two companies teamed up with renowned designer Julien Gerardin to build something that would keep pace with ever-changing e-commerce trends and expand according to Tissus Lionel's growing needs and its future plans.
The end result was TissusLionel.com, a fully responsive ecommerce site capable of meeting the requirements of individual as well as professional customers.
Through this website and the stores they have, you'll discover wholesale fabric ranging including jersey and cotton, felt, leather, waterproof options as well as more that cover an array of prices and styles.
All told, Tissus Lionel now lists more than 4500 SKUs available on their website.
Choosing an ecommerce platform
Tissus Lionel spent a lot of time and consideration into choosing the right e-commerce platform. The team evaluated a number of content management systems (CMSs) before making a decision.
With a world-renowned reputation, the platform needed to support the current operations and give room to scale. With thousands of SKUs and products, the website needed to be built upon a solid foundation that would provide the groundwork for their developers.
Utilizing the appropriate equipment
With extensions a key draw to, Tissus Lionel uses several on their site. In order to pay for transactions, they make use of Viva Wallet - a popular payment platform that caters to European merchants as well as PayPal.
Additionally, they make use of Cubyn to manage logistics management. However, an API integration specific to Cubyn is required.
Viva Wallet
Viva Wallet solves these issues and is the reason why retailers find it so helpful.
Tissus Lionel discovered Viva Wallet through the recommendation by a merchant in the vicinity - which is a positive sign of the quality and usefulness of the service. Tissus Lionel is now using it as one of their most valuable instruments.
In addition to the personal recommendations, Tissus Lionel chose to work with Viva Wallet because of the numerous payment options and the capability to connect online payments with their physical location.
At their retail stores They appreciate their modern payment terminals. On their website, Tissus Lionel is thrilled to accept payments straight from the page of orders.
"The Viva Wallet implementation was extremely fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate went up by over 2% and our conversion funnel decreased by 1 step."
Tissus Lionel says they haven't had a single problem in the time since they've started with Viva Wallet. Julien has also said that "the setup process is one of the easiest that we've encountered when compared with other payment options such as Stripe, PayBox, and PayPal."
A website they're proud of
Tissus Lionel's high standards of excellence are pivotal to their ongoing growth. Their website isn't any different. In an announcement article on their website they guide users through the innovations they're proudest of.
This includes one-click registration via visitors' already existing Facebook and Google profiles, enhanced security measures, track orders and features for wishlists, the ability to request sample items, local delivery at no cost and much more.
Instruments like Viva Wallet make financial management simpler for staff, while also providing seamless options for customers. This results in operational efficiency and a higher efficiency in conversion.
A trip to Paris isn't on your radar however, with the Tissus Lionel ecommerce site - built with and WordPress - you can tap onto one of the biggest global textile manufacturers in the comfort at home.
See their site in action visit TissusLionel.com.