The method Millie Adrian Made $400K by informing aspiring social media influencers
Millie Adrian is on a plan to train the new generation of social media influencers in how to earn money from Instagram.
Her enthusiasm for the creation of content began to show from the very beginning. In 2008, she launched the YouTube channel she had created with her brother. The channel ran for nine years. "It was a way to be enjoyable," she says. "We created random videos, including skits, mock-ups, and skits. We also tried out different ways of being. ."
After her first job with a corporate company in her early 20s, she was not enjoying the artistic outlet creating videos provided. That is why it was that she decided to get started with Instagram writing on the side project of her 9-5. She advertised herself as a lifestyle blogger and blogged about "anything and anything" posting pictures of food, style and travel, along with coffee-related books, wine as well as her pet.
The account she used was @itsmodernmillie. It quickly grew in popularity and before long, she was being asked various questions by fans. They wanted to know the ways she was growing as well as how she took specific images as well as her method of utilizing it to increase her engagement. To provide her viewers with the best possible solution she decided to launch another channel on YouTube. In early days, she taught using Instagram was her primary goal.
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"My YouTube was just beginning to increase in size, as did my Instagram started to grow and that led to the benefit of helping users in a greater way," she explains. "I wanted to see the platforms that took off, before making the decision to choose the one which was successful. All of them worked effortlessly ."
In the month of October In October of 2019, she resigned from the corporate life and became an all-time creator of material. In the past year, she's grown an Instagram audience of at 117K. The YouTube channel with 246K subscribers she's also launched online classes in 2021 , which have included 600 students, and earned more than $400,000 USD. "Next year I'd love to reach the seven-figure mark."" She exclaims, beaming.
Here are 10 ways that she earned her multiple six figures in her first 16 months of selling materials for courses:
Skip ahead:
- She could trust her instincts
- She has launched three classes distinct from each other
- She performed market research in order to find the most affordable price
- Her content was created as a result of what she thought the audience she is targeting would want to listen to.
- She is constantly improving the experience of learning for her students.
- She was extremely generous in her expertise
- The designer created a basic funnel for sales
- Instructors offered gratis items for each of the classes.
- She fought off burning out
- She's stable
HTML0 The instinctual intuition of her was her guide.
As a part-time employee for her firm, Adrian created content for Instagram as well as Youtube on weekends. This helped ignite the spark in her head as she began to long to be able to spend more time.
While she was happy working 9-5, she had a strong "gut feeling" that she was bound to achieve more. "I couldn't go to sleep because my internal voice kept telling me I had the potential to imagine even more," she shares. "I felt there was something more for me out there ."
She decided to leave her position after having regularly earning at least half the amount she earned in her new job through the creation of content. "Everyone is going to have different demands for the change," she says.
Once she achieved this target after which she decided to leave her post and entered the world of self-employment. This was on the 4th of October of the year 2019. Thanks to her fans and a lot of effort, she decided that the next step of her journey was to develop an online training course.
She has created three classes
In the present time, Adrian has three courses: The Modern Influencer, The course that has the highest cost at $997 USD. The course also contains Email List 101, which is her mid-priced program for $297 USD. She also has The Reels Roadmap which is the course that has the lowest cost at $197 USD. Each of her courses teaches students how to develop as creators of online content . However the Modern Influencer is what she is most focused on.
The initial concept for the Contemporary Influencer was a program she began in July of 2021. The program began by a 6-week coaching group session at $597. Adrian then decided to turn the program into a 3 month individual coaching service. However, Adrian found that she didn't possess the ability to coach hundreds of students one-on-1. Adrian made the decision to convert her Contemporary Influencer class into a recorded course instead.
If you're searching for the perfect online platform for hosting classes, the instructor was drawn to this platform because she'd attended a number of online courses as an instructor. was among her preferred choices.
"From student's perspective, it's the easiest method to study and the easiest to learn."
In addition to offering three classes in addition she provides additional products to offer during the checkout process as an additional up-sell in order to drive sales. They include pitch email templates PowerPoint Slide Deck, and Kit Guide for Media Kit Guide as well as 100+ Caption ideas.
HTML0 She conducted market research in order to discover the most affordable price
For the price of The Modern Influencer The Modern Influencer, she performed market study. She'd like to find out what other creators charge for similar classes, and as well the material she developed through incorporating their ideas. "I examined the courses offered by other creators, and my own method of teaching," she says.
"I couldn't find an online course which would cover the usage of Instagram along with brand collaborations. My course was a combination of both." adds Adrian. "That's what allowed me to identify the most efficient cost ."
HTML0Her content was based on what people would want to hear.
Adrian designed her courses which were not only focused on her own ideas or the things that were not readily available.
The audience was asked to provide a percentage of them attended the training provided by Instagram in addition to what they'd love to know but didn't. Then, she created The Modern Influencer's course using "brain-dumping" all she learned into sticky notepads. "The tables were full of notespads that were sticky" she quips.
She went through the sticky notes beginning with the letter A through Z. They included everything that is required for someone to go from being completely ignorant of Instagram and becoming a full-time creator of content. Each A to Z subject became sections, while additional sticky notes were made into classes. Though she states that her course is predominantly focused on Instagram but it's always evolving each year with the addition of new classes. In addition, she plans on adding additional lessons to YouTube as well as TikTok since they're what customers are looking for.
The courses she teaches can be taught using a variety of mediums; she alternates between video clips of her lectures, slides screen recording. "It will depend on the subject matter and the way you think the students can best absorb the content," she says.
Furthermore, her videos are made beforehand, with the exception of an occasion when she hosts a Q&A that she organizes on her Facebook page on Facebook.
HTML0 She is always working to improve the learning experience of her pupils.
Her Facebook group is the place that The Modern Influencer students are joined. The students are able to stay connected with the group, and it allows students to ask any questions about the creation of content.
In addition to the facebook page, the writer says she's been playing around with a variety of ways to keep people engaged by The Modern Influencer she's thinking of developing an Modern Influencer certificate that proves that the individual has successfully completed the training and have been recognized for their work as an influencer. Additionally, she'd like to bring those who've achieved the certificate to brand deals in a PR list. "I do not want to be a part of an agency. I would like to help those who are struggling to take the next step," she says.
Furthermore, she'd like to offer her students the opportunity to join as associates of the course, in which case Adrian will reimburse them for an amount of tuition cost by referring individuals. "Those are just a handful of ideas we're examining We'd like to create a solid strategy for next year's class," she explains.
HTML0 She was generous with her knowledge
Her audience is aspiring influencers, also known as creators of content, who want to establish themselves as the faces of their brand online.
"I don't work with any company or person that doesn't like being on camera since a large element of the methods I use are aimed at building a relationship to your camera's viewers" she declares.
As her students, creating Adrian's audience required her to step out of her familiar zone. However, as she put it, "you don't grow from the comfort zones."
She claims she's gained her followers through spending time in her own studies. "For several years I took online webinars for free and reading about other people were doing," she says. "I instantly noticed a shift as I began to purchase online courses that offered the results I wanted. ."
The most important thing she can do to help those who create content build their brand is to share their thoughts about what they'd want to publish and is of the opinion that creators shouldn't protect information.
"Don't hide your learning experience, and be sure to share any expertise that you have.Once I told myself'screw it that I'll teach all I have, and with no intention of earning money and my students came to myself."
The designer created a basic sales funnel
Instead of being intimidated by complicated sales funnels Adrian decided to keep his funnels designed for sales as simple.
In the months leading up when she announced her new website, The Modern Influencer In the months leading up to her launch, she created waiting lists with a Google form. The URL was then posted on her site along with her social media channels. After she finally was able to launch the course, she was welcomed by an enthusiastic crowd waiting to receive the email address.
The creators of the course should be careful not making sales funnels a source of fear for the people who are taking the course. Instead, she recommends that they develop a basic funnel such as waiting lists, so they generate leads , and assist people in preparing to purchase the course when it's released.
She distributed free products to the students in all the classes.
The sales funnel of Adrian is now a bit more complex and she provides the freebies in accordance with her training. "When users download the complimentary resource, or responds to it the offer, they'll get an automated email system that will then upsell them by sending them emails," she explains.
The Modern Influencer The host of the webinar will host a 60 minute webcast that will explain the 100-day Instagram strategy - which is i.e. every step necessary to gain 10,000 followers, and earn 1,000 dollars in just 100 days. When they've finished their training program, people will be re-selling the training program.
In the Email List 101 course, the instructor offers a free 10 page pdf download that will aid you in starting an expanding and maintaining your email database. Within the Reels Roadmap course, the software is free. It shows people how to boost views, draw attention to themselves, and help the reels of their clients to be seen by millions of people.
She was able to fend off the flames out
While Adrian's company has grown rapidly but it came at the costs of her mental wellbeing.
Even after she was offered the job she always dreamed of, she was caught in the cycle of working too much. "I was working every single minute of the day," she says.
Following several anxiety attacks and burnouts during her first attempts to set out her course and decided to employ an expert team to manage her company. "If I'm not creating the kind of content my company needs then it will die," she explains.
She currently serves in the role of a digital business manager and funnel strategist. She is also an expert on engagement and community management, as well as virtual assistants and video editors. She also has an expert in brand collaborations, and SEO expert and a Pinterest manager. After bringing on an entire team, she's in a position to set new standards that are more professional and personal to take care of herself that she adheres to. What's the result? An emphasis on producing the content, and not getting lost to the intricacies. "I've discovered a lot about myself in order to stay away from hitting the edge yet again," she says.
She stays steady
One of the key points that Adrian learned in her journey to create content (and burnout experiences the fact that this is a marathon, not an easy sprint. She recommends other creators take the same approach, particularly for avoiding burnout, as well as developing businesses that can last for a long time.
"You're considering this in long-term basis," she explains. "You do not have to be able to evaluate outcomes immediately or require instant satisfaction."
In reality the author suggests to be working on their projects every day in bite-sized, small portions. "It isn't required to make all things happen simultaneously," she adds. "This is the kind of game which lasts. If that's what you're looking to accomplish, then increase your efficiency daily by one percent. If you accomplish this by focusing on one task within three years, you'll achieve more accomplishment than any person that tried to achieve it all at once ."
The most notable accomplishment is getting the YouTube Play Button -- an honour granted to one of the most popular YouTube channels. "It was probably the most rewarding period of my life," she recalls, smiling. "I wish to go back to my youth and inform the 12-year-old Millie that the dreams she thought she had of her own might become reality ."
A different thing she'd like to have if she'd the time to complete it and be able to tell herself was to trust in this procedure. If you're looking to develop online content, she recommends focusing on the results of the slow, steady expansion. "Don't focus on how long it will take," she advises.
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