The method Alua Arthur Aids Thousands of Students Redefine the concept of death
Alua Aruthur's unique founder's journey started on a bus trip in Cuba. Soon after she was diagnosed as having a depressive disorder that was clinical and a decision to quit her job in law, Alua found herself sitting next to a woman who was suffering from a cancer of the uterus that was terminal. It was not clear that what was going to transpire during conversations took place between them. It would forever alter her life for ever.
"I am able to ask her many questions about death, the kind of questions that you wouldn't have to ask someone you aren't familiar with and but she was honest with me. The conversation lasted for hours on the things she feared and what she was scared to lose, as well as regrets over things she could do differently during her life," Alua recalls.
"Coming off the conversation, I began to wonder how I didn't engage with my partner with meaningful discussions about deaths in my 34 years of life. The more I thought about it, the more I considered, "I'd like to change that.'"
When she returned to America, United States, Alua threw herself into aiding others in the planning process for their deaths. Lawyer by trade, she recognized that she was not looking to work into the health field or social work. Though psychology wasn't the field she was looking for, she decoded to enroll into a program in psychology which specifically focused on death and spirituality. But shortly after completing her studies the brother of her was diagnosed with a terminal illness.
"I had the opportunity to assist him during the last two months of his existence. I was with him each and every day, as well as away from the living room, or on the ground doing errands, taking patients from hospitals, taking medicines, in addition to carrying out the research necessary" she recounts.
"I began to become increasingly dissatisfied with the fact that there was nobody I could contact who could provide these answers to our questions or at a minimum, someone outside of our circle of contacts who could be able to recognize the problem was facing us. In those moments I decided, If I did not have the answer I'd invented it."
This realization led to Moving with Grace funeral doula's educational and approach to the final days of life. The goal is to expand and redefine the concept of death by utilizing the personal memories to create the basis.
Alua receives over 1800 people into the "End of Life Life Training Program," and has accumulated more than 15,000 new customers to her newsletter and earned $2.5 million of sales. Here's how she achieved this feat.
Skip ahead:
- She incorporated her personal experience into the goals of her business.
- This message was constant in her normal, private messages
- She elaborated on her outline for her course using a pragmatic approach
- She used her own voice in her classes
- Her main goal was community when expanding her revenue streams
- She jumped over the first hurdle course designed by the authors
Personal experience with her company's mission
From the very beginning, Alua has been intentional in allowing Going With Grace to originate from her personal space. It is her belief that, despite many trying to differentiate between their the two they are one and the same.
"How you appear in your home will reveal the way you conduct yourself professionally. The project was always a individual project for me. I was determined to correct the issues I was struggling to conquer since my death. The idea behind Going With Grace was born within that context ."
The personal experiences of Alua has allowed her to take on the role of her clients in a different way- she knew the needs of her clients before they even knew about her offerings.
"The death process is very lonely. It was the main objective to ensure that patients don't feel isolated when they face these difficulties. It's not enough for it to be daunting regardless of the top doctor and the most effective help system. It's overwhelming ."
The author of the book goes on to explain: "The mission of Going With Grace helps people find the answer to the "What should I do in order to be at peace with myself, in order to remain fully present and die without a hitch? No matter what the answers of a person are, we'll be there to help those who need help. Sometimes it's about healing relationships , or talking about death fears or seeking out the principles people want to live by. The main aim is helping people discover the values that matter to them ."
Her message was in line to her normal, private messages.
As it came time to turn her personal messaging into a commercial marketing campaign, Alua stuck to her home base. Alua designed her website for a particular objective that is to grant the possibility of discussing grieving and loss with no censorship.
"When I realized that such a space didn't exist, I was determined to build it since I was convinced that someone other person was looking for the space. Perhaps it was one of one million but I'm confident that some another person has had the same experience as my own," she says.
"As the result of this thinking process, my marketing changed organically, which is probably why people resonated with it very strongly."
However, Alua discovered that her organic messages will only go in the direction of a certain amount without constant messaging.
"When there's the ignition of something within the person that's not an ideal thing, there's something to be said about it. The flame's intensity is not yours, but it's your job to ignite the fire. If you're consistently passionate about and talking about the same topics In time, you'll have a good chance of ."
In the initial phase of her launch Alua could also recognize the importance of being true and authentic to who she is. At first she wasn't aware of her identity, but by focusing on her own self and her own self-image, she could boost her authority and credibility.
"One important element in branding and marketing is to stay in the present and being true to your identity. My personality isn't quiet and serene or an individual, but we are prone to believe that we should talk about and play around with issues concerning death and the deceased. In my unapologetic appearance, I was able to draw attention from my friends ."
When she first started doing this, Alua started posting one-minute videos on social media which focused on her own experiences as well as her purpose statement as well as the course online she was planning to develop. Before, Alua had pre-sold 57 subscriptions before she started to create the course. And, not only that but her list of 400 email addresses started growing rapidly.
"I was convinced that maybe 10 people would sign up. Then, I realized I had an intention to do this ."
The instructor explained the structure of the class through a process that was concrete
Once she had established her intended audience, Alua began to put her ideas around the difficult design of her very first course online, titled 'The The Art of Dying'. Similar to many course designers, she created a basic outline that she encapsulated into every single section.
"It was very helpful to contemplate the different kinds of blocks of information my students required at specific moments throughout the course. I would think, 'Here's the basis. Next step is to follow. If you're currently in this position then what do we have in order in order to reach our goal?" I'd always think about the purpose of the course with eyes on the end goal. Also, you should break down the course into bite-sized chunks," she explains.
The program was created in a manner which was sensible. Alua was able to break the whole thing into three main segments. The first one is the foundation of what funeral doulas actually perform? What are the roles of medical specialists? What are some indicators of death? Do you have any reasons to think about your own demise? The next segment is focused on the natural aspects of death and funeral home operation along with funeral legacies and funeral ceremonies. The final segment combines all of these elements into an action.
Alua is the creator of a number of programs for software based on this design and all of them have the completion rate of 76%, and overall scores that is 4.9 stars. She believes none of this would have been possible without .
" This is the sole aspect which got me thinking about my concept. When I first began my quest, I looked for a long duration to find an online platform for learning but none was available or accessible enough. Because I'm an analog user, I'mn't quite sure how to change my phone's ringtone However, it was very simple and extremely effective. It's how we got to the point we are now." she says.
She has incorporated her own voice into her classes
Alongside the introduction of this new curriculum, Alua has taken the initiative of that her own style and personality show through her online classes.
"I often share personal tales about my clients that I've had to deal with so that my students be able to comprehend the situation and in real-time. I'm aware of how I speak directly to camera and also avoiding hiding my life from the darkness" she adds.
"I believe that my online courses can be stunning snapshots of my day-to-day life and who I am as an individual. "The Art of Dying' in the year 2018 , and in four years, I may be a completely different person than who I was when I started it. In the course I create I try to avoid being a slave to how I feel at the moment and also letting off the notion of the possibilities of what my future might hold. ."
Her focus was on her community as she chose to diversify her sources of income.
Alua has put a strong importance on the creation of a community inside and beyond her course. By leveraging power studies groups she's found a way to increase her income.
"One among the most appealing aspects regarding our classes is that everything is available on the internet. And there are also regular groups of study in which participants debate topics via Zoom live. Participants are able to answer queries in the discussions that are not only an opportunity for them to stay interest and keep them engaged and active and engaged, but also to create an increased sense of community. They become close to one others, and they develop relationships to the point that I've made space for them to engage in the things which they normally do at their own pace. ."
She continues: "I'm simply following the breadcrumbs that already exist. One of my students engaged not long ago, and seven students from their online class attended the wedding. This to me is what drives our work ."
Alongside the online classes she offers, Alua has created various communities-driven initiatives that support her business model.
"Another significant source of income is"the Death Doula Den -- it's an online community for members in which individuals gather to talk about dying and death. Additionally, we host distinct Zoom call sessions where we discuss about the hot topics on the on the radar, and also provide help in this respect," she says.
"Ultimately there exist communities that cater to individuals who require assistance for themselves, as well as communities that seek to understand the requirements for them to assist others."
She was able to overcome the primary obstacle that course creators face
Looking at the progress in the development of Go With Grace up to now, Alua is very transparent in her struggle to conquer various hurdles during her career as a writer as well as a performer. However, the challenges they've faced helped increase her effectiveness at both a professional and personal level.
"The largest leap I've ever done was pressing the "Publish" button during my first class. I was crying in a hysterical way as I hit the button. The only thing I thought was"Oh My God What have I done? Are I sure I'm guilty? What's the rationale behind why I'd take a position like this? ?'"
If you were to be a couple of years in the near future Alua has a few tips she'd recommend to herself in the moment:
"The best thing you can accomplish is to silence the voices telling you, "It's not possible. "You're too little. You're not worthy. You're not sure the way you'll go. You shouldn't be thinking about it. Just push on because you know others have the same thing you do. Do it. not perfect but it's likely to create some messiness and be embarrassing to reflect at in several years. It's also superior to doing nothing. ."
Are you inspired by Alua's success story in building an extremely successful online-based learning company? Are you ready to make the leap of your own? Start today by signing up.
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