The journey of Triathlete's understanding commerce goes from courses and coaching, to membership community

The doctorate he holds in exercise physiology, doing peer reviewed research, and instructing Olympians and professional Ironman athletes wasn't enough to satisfy Dan Plews. Dan Plews. Additionally, he is triathlete in his own right and the current Ironman Age Group World Championship Course Winner record holder, with an 8:24:36 time.
As a result of the victory and his education and expertise in the field He was able to answer a lot of inquiries, particularly about the lower carbohydrate diet and its application to long-distance triathlons.

Then, Dr. Plews decided to monetize his expertise through EndureIQ, adding 'knowledge creator' to his list of occupations. Let's explore his journey.

This interview has been light edited for clarity.

Training swiftly led to classes

In the beginning in the beginning, initially, Dr. Plews started out with the direct method of coaching. He acknowledged that there was what he was able to do with one-on-one sessions.

In 2019, Endure IQ got its beginning. "I received so many questionswhich I thought I'd simply make this into an online course. At first, I thought, 'Oh it's easy to create a simple white course that can be uploaded to PowerPoint'. Then, I talked to a close friend and he said, "Well, if you're going do this then you should take it seriously.'"

There are now four core courses, as well as mini-courses. Dr. Plews says, "Our core courses are 10-modules long, and they take 10 to 15 hours of learning. Students have access to the course for a time period of 10 to 12 weeks, and have access to the instructors." The courses are accredited through affiliations with the American College of Sports Medicine, National Strength and Conditioning Association, and USA Triathlon.

Courses take off

EndureIQ launched a pre-launch of their course LDT One-on-One. "We said we were going be limiting it to only 50 people at first who signed up. It went on sale in just three minutes," Dr. Plews recalls.

The courses were a hit! However, the feedback was massive. Dr. Plews quickly learned his class students would be interested in keeping access to the materials and instructor-led webinars after finishing the course.

The situation presented him with the problem of having to continue providing help. The way he thinks about this dilemma:

"I did not want to keep the course available indefinitely, since it gave students the chance to continue asking questions forever and ever that they are at their of the whims and calls however that's not how education works. If you're a student at a university when you enroll in a course that you are enrolled in, you have access to the expert, your teachers throughout the course, but you don't get the right to inquire about them all the time throughout your life."

Generating revenue

Thus the Dr. Plews discovered a way to satisfy the demand of customers and generate recurring income through the same materials used in courses. His solution: a $5 weekly subscription that gives access to the course materials and webinars for those who finish the course.

"I added this subscription quickly. This is a good choice because there are a lot of customers who have returned," he shares.

He charges $5 per week for each course a student has ever done, as a loyalty perk for students who have taken multiple courses. Dan reported having 175 students who were members of the community at the time of our interview. Thus, he is able to bring in a substantial sum of money every week just by giving access to course material and being willing to answer questions.

Subscription revenue opens doors

In the present, subscriptions bring in revenue, and the revenues in turn creates new potential opportunities for the company.

Dr. Plews says, "The most significant benefit of the subscription model is the ability to do better business planning. If you're certain of additional revenue, you can start to become a bit aware of the people you're hiring and where you're putting your money, as you're less at risk. When you're 100 100% dependent on revenue, you're never sure which month will to deliver."

The author also pointed out that having an active membership community has another benefit - it provides a pool of active members who could survey to find out about any new course offerings or for other pertinent feedback.

But, Dan is realistic about how to build an active membership group. "The negatives are that the service is never off," he says, "There are a great deal of customer service associated with subscriptions because customers always have questions."

Start your subscription business

At , we're striving to create a society that allows everyone to build an existence and a business with their expertise. Similar to Dr. Plews' experience, we're here to support anyone who wants to create predictable, steady income streams to allow them to concentrate on more important business goals.

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