The Complete Guide to Clickfunnels vs. Kajabi |
Kajabi and ClickFunnels both have an excellent reputation among digital entrepreneurs Both have a robust funnel and marketing tools for making and selling digital goods. Because they both have some of the same features-funnels, email, marketing tools, course hosting, etc.--it can be challenging to know which is right for your needs.
In this post, we'll cover:
- What is HTML0? Kajabi as well as ClickFunnels are
- The primary reason for each
- Which is best to meet your requirements?
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What is Kajabi?
Kajabi was launched in the year 2010 as an online learning as well as a marketing tool. Kenny Reuter built it after trying to sell his lawn-sprinkler invention and realizing he couldn't find an online sales platform that he was happy with. The result was an online course platform that provides course creators with the ability to create and sell-and it's become an essential part of the economy that is based on creators.
The platform brings together the learning management software with the software for authoring that makes managing an online-based learning business simple. Furthermore, Kajabi offers marketing tools as well, with features like pre-made funnels to sell specific digital items. Combine it with an email tool for handling prospects and providing support to customers, and you'll have a good digital course platform.
In 2023, Kajabi also launched Kajabi 2.0 which included a new community platform as well as some opportunities for live teaching and meeting, even though it is a separate app. In 2023, Kajabi declared that they was the source of $5 billion in creator earnings.
The pros from Kajabi
- Comprehensive course platform
- Marketing funnels built-in
- Integrated emails and pages
Pros of Kajabi
- Integrated emails and web page creation
- Pricey
- Best suited to asynchronous courses
- Delivery of a course separately Live engagement and platforms for live interaction
What is ClickFunnels?
In contrast to Kajabi, ClickFunnels is a marketing software first. It was created by Russel Brunson to be the platform to make conversions and sales easy with online businesses. It is a marketing method that leads potential customers along a ladder of value until a percentage of them are converted and purchase. ClickFunnels was created to facilitate this selling online easier.
The software comes with a range of funnel templates that can be used to sell virtually everything. You choose the funnel template, for example, the sales funnel for courses or the membership funnel. The processes are in place and learning how to utilize ClickFunnels is easy. You just add your specific details about your product or service and voila, ClickFunnels can sell it and host the landing pages. ClickFunnels is also equipped with an email function to nurture new customers.
In 2022, ClickFunnels launched a variety of new features, moving beyond just funnel building and adding in pages hosting, web site creation, and online courses. It is now in an agreement with Kajabi.
Advantages of the ClickFunnels
- A plethora of funnels available to choose from
- Page-building and email Included
- Simple to configure
- Advanced marketing tools and automated features
The negatives of clickFunnels
- Course builder isn't great
- App coverage is poor
What are they? How do they differ? identical?
Both Kajabi as well as ClickFunnels offer marketing and sales instruments, such as pre-made funnels and software for marketing via email. These are just a few other areas of cross-over (we'll discuss these in greater detail below). ).
- Easy-to-build landing pages with templates to choose from.
- Customized sales funnels designed suitable for various types of online businesses .
- Hosting for different kinds of landing pages and websites
- Check out functions and additional useful tools for business using digital technology.
What is the difference between them?
It is easy to spot the difference between ClickFunnels vs. Kajabi by reading their beginning stories earlier.
Basically, ClickFunnels started as a funnel marketing platform and included other features afterward. Kajabi started as a course platform that had built-in marketing functions.
Every platform is a master at what they were created for:
- Kajabi is a good course platform with decent Marketing tools.
- ClickFunnels can be a excellent funnel builder, but it is not a great courses platform.
We'll go further into detail below.
ClickFunnels vs. Kajabi: The comparison
1. The funnels
ClickFunnels
In the world of funnels, there's an explanation for why Russel Brunson is the name that he has. ClickFunnels provides a wide range of funnel options to pick from. Each funnel is a tested template. Then, sort of like a webpage builder, you customize the funnel according to your requirements. There's no limit to the template, you can include pages or features as you'd like. And you're building funnels that look and feel like the brand you own.
These templates don't only look good. They're designed for both UX and success in marketing and give you the strength of an experienced marketing team to support you.
It is possible to connect payment processors to the funnels, and also connect a ton of other integrations such as Shopify, GoToWebinar, ConvertKit, Hubspot, and MailChimp.
Kajabi
Kajabi's funnels are built on a similar philosophy similar to ClickFunnels'. They're designed and ready to start, you just need to select the template you want to use and then enter your info. As with ClickFunnels' templates Kajabi states that its templates are tested by experts and designed for specific use scenarios.
You may select your specific funnel need as you get started.
After you have selected your funnel, Kajabi feels similar to ClickFunnels. It allows you to choose an integration option, customize the funnel to fit your brand or integrate it with another software for example Stripe or Paypal, and connect to email and landing pages.
Which one is the best?
There's not a clear winner in this case. Both Kajabi and ClickFunnels provide the same funnel alternatives. ClickFunnels provides more funnels - it offers 100 funnels, whereas Kajabi has 6 funnels available. But this may not matter to you, if Kajabi serves your requirements.
Really, the best option is the product you're selling, and that's where we'll go next.
2. The items
The decision between ClickFunnels or. Kajabi will probably happen in this case. That's because each of them is best suited to a specific sort of digital item.
Kajabi
The best way to sell the courses
Kajabi is the top option of both for selling courses. There's no way to compete. Although ClickFunnels is a great product in general but the platform for courses is the most shaky point. It's mostly a video content library that has almost no structure.
Comparatively, Kajabi is one of the best course platforms in the marketplace, especially in relation to recorded and asynchronous classes. The platform offers assessments, lesson tracking, content dropping, and grades. You can build and customize page pages for your courses or build them from templates. And you can create content using almost any way.
Kajabi's weakness in courses is the lack of tools to teach live classes. They bought Vibely in order to expand their community and video calling functions however, it's different platform, with separate application.
However, there's no question Kajabi is the best option for teaching courses This could be the case for coach courses too-which have a lot in common with online-based courses.
Although Kajabi has its issues for members-only and live products It's likely to be the better of the two. ClickFunnels' membership platform is more basic, it's only a gated content and paywall.
If you're creating an online community or membership one of the two are the best option. Check out our ranking of membership platforms below.
ClickFunnels
Best for selling everything else
ClickFunnels is the best choice for any other type of product. It's the stuff that's not training. This might mean selling an e-commerce product, a book, or collecting leads for businesses that provide services. These are the things ClickFunnels is better at than Kajabi, because Kajabi does not really focus on creating funnels like these. funnels.
Therefore, if you're selling a product that's not a course, ClickFunnels is probably the better option. Since they have a ton of funnels available for every use case and situation, it's easy to choose the best funnel to sell a particular product.
Do you want to incorporate ClickFunnels with Kajabi?
For a follow-up it is possible that you are considering, "What if I just integrate ClickFunnels as well as Kajabi?"
This probably wouldn't make sense for most people. If you're developing a product that needs to be hosted in Kajabi, aka a course, you'll be better off just using Kajabi's funnels. There's no difference and everything is in the same place. Paying more for ClickFunnels may not be worth it-Kajabi is already costly enough.
3. The marketing suite
The next step is to discuss the suite of tools both Kajabi as well as ClickFunnels offer. Both companies have leaning into the landing page and website builders as core components of their products.
The two platforms are able for the creation of websites or landing pages. They are both easy and intuitive and let you choose from different types of pages, including pages for homepages and blog articles. We've mentioned before that with Kajabi it is possible to customize the course's pages. the courses offered by ClickFunnels are restricted in their design. However, both offer a variety of templates for pages to pick from, and they make it simple to design the graphic integrations for your website.
Both platforms also have emails. Kajabi's email program lets users send emails directly from their Kajabi account, which could replace a third-party email program. Kajabi's email features are tied to the all-in-one system, and the email can be linked to other elements of the funnels and course delivery. The software offers multi-touch deliver with pre-made sequences as well as numerous templates that you can pick from.
Contrarily, ClickFunnels' email software is more closely linked to its funnel feature it's not a product-related tool. However, it does have powerful functions too, like an autoresponder, pre-designed email templates and features for marketing such as cart recovery. Users can be segmented based on past sales or segments.
Which one is the best?
Both Kajabi as well as ClickFunnels offer decent (not good) web builders that offer all the features you need to design a simple site for your brand or product to support sales. They're not as great in the sense of a website builder however, Kajabi is the better site builder of the two. Kajabi is also ahead in email software, though it's a close race-it gives you more functionality. Ultimately both platforms have an excellent email program that has a variety of helpful marketing features like automated sequences, automates, and segmentation.
But, ClickFunnels does a better job of integrating more advanced marketing features, and they're constantly adding brand new tools all the time. features like countdown funnels and store funnels, and smart checkouts.
The integrations
Of the two, ClickFunnels offers more integrations in its software. Kajabi offers only 15, although you can add more with Zapier.
Integrations with ClickFunnels
Actionetics, MailChimp, Twilio, Shopify, ActiveCampaign, AWeber, Constant Contact, ConvertKit, Drip, EverWebinar, Facebook, GetResponse, GoToWebinar, HubSpot, Infusionsoft, Kajabi, Mad Mimi, Market Hero, Maropost, PushCrew, SalesForce, Sendlane, ShipStation, SlyBroadcast, WebinarJam Studio, Zapier, ZenDirect, Zoom, Apple/Android Pay, Authorize.net, Bluesnap, ClickBank, EasyPayDirect, JV Zoo, Keap, NMI (Gateway Funnel Pros), PayPal, Recurly, Stripe, Warrior Plus
Kajabi Integrations
Creator.io, Zapier, MailChimp, Segment, Stripe, Meta Pixel, Google Analytics, ConvertKit, Drip, PayPal, ActiveCampaign, Aweber, Google Tag Manager
The applications
It has a Stats App that works on iOS as well as Android, but it's poorly graded. While ClickFunnels develops mobile-friendly goods and funnels, it's not really designed to create and use apps to manage your business online.
Comparatively, Kajabi does have apps that can be used to run your business but also to create media. It's a better alternative for creators that rely on mobile-first design. But, the main Kajabai features for community and membership can be found in another app. So, to be able to offer your community and a course together, your members must install two separate applications. Remember, Kajabi is an excellent Asynchronous Course Engine, but its weak points are with the live course and community functions.
Conclusion
In the final analysis, Kajabi vs. ClickFunnels boils down to the type of website you're trying to build.
- Making marketing funnels from pre-recorded course sales? Utilize Kajabi.
- The creation of complex funnels that sell any other product than a course? ClickFunnels is probably the better alternative. There are more funnels available to pick from, specialized test cases and usage-cases, as well as many integrations.
Do you want to try another?
For building membership sites, communities, and courses, come build your community, courses, and communities on Mighty! Mighty is among the most popular platforms for selling digital goods. Through the power of flywheels that are community-based, the platform tips the funnel's logic upside down. With the help of the community flywheel allows you to place the sales of your product on autopilot, growing the existing customers.
If you're looking for an online platform that connects communities and courses together, come build on Mighty! It's ranked as the top community management software. You can try it free!