The Best Checkout Page Templates for your brand's website The Best Checkout Page Templates For Your Website
The article below is an original guest blog written by Tony Minh Do, Marketing Manager at HubSpot.
One of the most vital elements of your store is your checkout page. Utilizing a checkout page that converts to more customers will boost sales. Knowing what to track and how you can address your visitors' demands in advance is even better.
This is what we'll talk over in the coming days. What you'll learn
What is an Checkout Page?
The checkout page is often the second and final page visitors will see during their shopping experience. It's also the last step before they make an purchase.
The abandonment of carts and the second guessing of customers can be big issues here Therefore, you must create a strategy to motivate customers to keep shopping.
One of the best ways to achieve this is to reassuring customers. You can confirm the following details on the checkout page of your website:
- The customer's information
- Shipping details
- Billing details
- Order number for tracking
- Information on payment and price
By providing that information in a straightforward, clear-to-read format, customers can confirm the details they require to proceed with the purchase.
Most of the time, you'll want a one-page checkout that makes customers feel at comfortable. The number of pages can, however, vary based on product type. Be sure to ensure that the button for payment is easy to find at the journey's conclusion.
The reason why checkout pages should be optimized
Optimizing your checkout page helps provide a seamless checkout experience. It concludes the customer's purchasing experience and allows you to continue building trust. So, it is important to create high expectations for your customers and meet them.
Not doing so could be costing your business the sales. The rate of abandonment for carts is approximately 69.82% across all industry sectors.
Furthermore, research by research conducted by the Baymard Institute on abandoning carts found that a lot of reasons a customer doesn't complete their purchase are also related to the checkout site. One-third of those polled thought the checkout process was either too lengthy or complex or difficult, while 16% stated they weren't able to estimate the total cost upfront before making a purchase.
However, optimised website checkout pages provide a more efficient checkout process that is able to address customers' issues and boosts the conversion rate.
It is crucial that every step of the checkout process sensible and doesn't waste customers' time. A simple alteration like switching to separate first and last name form fields to one full name field could be helpful.
Additionally, don't include any new or unusual fees, or fees that change from the product page. It catches the customers off guard and prevents buyers from buying.
Other design steps can help to improve your site's checkout pages as well. Consider, for instance Are you making the most of white space? Are you placing your call-to-action (CTA) above the fold?
In addition, does your checkout process flow well in mobile and desktop design?
Barilliance discovered that 85.65 percent of mobile shopping carts are abandoned as when compared with 73.07% of desktop carts. As more traffic comes from mobile devices, it is important to make sure their experience is great regardless of the size of their screen.
In the final day, if your layout is too complex, people will abandon their carts. The more simple and appealing the checkout process looks, the greater chance you have to turn these customers into buyers.
What KPIs should you track when creating a checkout page?
You can see the performance of your checkout page by tracking the right KPIs. Though they may not be able to provide the answer to every query but they can help you determine what changes you can make on your checkout site or the experience for users.
That said, here are some metrics worth tracking:
- Shopping cart abandonment rate If it is very high, then something is probably wrong or confusing the checkout process. Compare your checkout process to other shops in your industry in addition.
- Cost of acquiring a customer: Represents the effectiveness of your marketing strategies. It is not a good thing if it is higher than the worth a buyer can bring in.
- Customer lifetime value What is the average amount an average customer pay throughout their relationship with your company.
- Value of the average customer's order How much will the average customer spend per purchase.
- Duration on average What was the time that check out be?
Checkout Page Templates 5 and examples
After we've covered the fundamentals of checkout pages , and the reasons it is important to improve these pages, let us look at some of the examples below to help give you a visual idea of what to aim at.
These templates for checkout are easy to understand, simple and include the details that buyers need to complete their purchases.
1. Photobucket
Photobucket provides an online photo storage service to users that require additional cloud-based storage. Its checkout template is simple, with only the fields required for completing the form.
Pricing is transparent and simple to tell users which payment method they've selected and at what time their payment will be accepted. All of this has been simplified into only few clicks. This aids in reducing cart abandonment.
2. Sketch
Sketch is an UX design-focused SaaS company. Though its main website is full of vibrant colors, videos and stunning graphics, its checkout pages are deceptively simple.
Sketch requires only the information required and displays the price on the bottom and top on the page for checkout. The entire page is the black and white. There are a handful of details, such as credit card logos add some hue.
3. Adobe
The most well-known designers in the world, Adobe also has one of the most simple checkout pages to fill out. The page highlights savings that you can take advantage of and makes it simple to figure out what your total is.
The forms for payment are simple and provide a wide range of alternatives. Lastly, Adobe has a bright blue CTA asking you to complete the purchase.
4. FreshBooks
Freshbooks Accounting software is an interesting twist on the website checkout page. FreshBooks offers a little more color than many other companies on its checkout pages, yet it uses it effectively.
The credit card-shaped payment form fields are a fun touch particularly on a platform for financial transactions. Besides blue, they offer the option of a different pay now CTA and clear price.
5. HubSpot
Not to be left out is HubSpot which is the CRM software company. HubSpot employs just a few colours, simple layouts as well as easy-to-read forms. The layout of checkouts is identical to the rest of its site and stays true to its the same brand.
The pricing is transparent, however If users are unsure or concerns, they may use the chat function right on the display.
How To Use for Your Online Checkout
What To Do Post-Checkout?
After having optimized your checkout page, it's time to work on the post-checkout procedure. That may involve the following:
Make sure to send a confirmation email
It is essential to use email at every step of marketing your product even when web-based visitors aren't able to purchase. Barilliance found that 15.22% of cart abandonment emails were opened by 2021. It helped businesses to close further deals.
You can also send a confirmation email after the process of checkout is completed. This way, customers will feel confident that their purchase went through. A few mail services automate sending these messages that contain all the relevant information of your payment page.
This comprises:
- Order number
- Order details
- Cost
- Name
- Other information that is important
Templatize Your Email
To cut down on time and lessen the risk of mistakes Create a couple of emails with templates you can reuse. They also function well with CTAs for connecting with customers' support when needed in order to maintain confidence with your clients.
Provide All Communication Methods
Nothing can build trust more quickly than making it simple for customers to contact you. Include an email address for customer support, a business phone numberand look into a ticketing system if applicable.
This is also an excellent opportunity to develop some subtle ways to increase sales. It is important for customers to feel connected, so add social media buttons and offer a subscription to newsletter choice.
Accept Refunds and Cancellations
Refunds can improve customer's experience, and also builds trust between the customers. If it's difficult to cancel an order your customer may not want to buy from you ever again.
While it can be difficult to lose sales, the customer will appreciate the ease of refunds, and it will reassure the customer that they are able to trust you and your website to come back in the future.
They'll also be more willing to come back when they are assured that refunds will be a hassle-free experience.
Offer a method for feedback
Post-checkout is a good opportunity to solicit comments from your customers. In the end, your name is still fresh in their mind. Design a contact page or survey which allows clients to leave feedback on significant interactions.
They could include occasions like after a sale or after a refund has been issued, or after speaking with a customer service representative. The customer service representative can explain reasons why a customer decided to seek the refund, or whether they liked the product.
Take Action on This Feedback
Do not let the applications get piled up. Make sure all of the data you collect is safe to store. Utilize the feedback you receive and the KPIs mentioned earlier in order to continually improve your site overall, as well as the checkout functions you offer.
Final Thoughts: The Best Checkout Page Templates for Your Website's Brand
Even though a checkout template may appear simple, there's a lot of thought into the content of each page. It is important to offer an last minute proof of your process to your clients, however you don't want to overwhelm them.
Design trends for checkout pages are continuing to move towards simplicity, making it easy for users to check their information, without getting lost in flashy images. Additional features like email sign-ups as well as a refund policy could be included, but it is important to ensure they are in sync with the rest of the page.
