The art of the event recap video
And before you know it, all the months of preparation are over quickly -- on average, organizations need three to six months for preparing and promoting an event that is small in size. Making videos of event recaps is the best way to make sure your content lives on, even after the event is over.
Video recaps of events are an effective way to increase brand awareness, promoting the next event, and reaching out to a larger potential customers.
In this article we'll provide guidelines, best practices and some examples of how you can create videos that are shareable that will not only assist attendees remember the highlights and also inspire people to sign up for your next event.
In this article
- What exactly is an event recap video?
- How do I you should create and distribute event recap videos?
- How to create and distribute video recaps of events
- Event recap video best practices
- The wrap up
What is an event recap video?
Videos of recaps of events are generally about one-to three minutes long. They are designed to give the viewer a clear idea of what the event was like.
The edited videos are added to on-brand images, as well as music to provide memorable images of the occasion. Here's an illustration from the event that was held together and The Vendry in Los Angeles.
Why create and distribute event recap videos?
Capturing videos for recaps helps marketers to capture the essence of an event. Participants can relive the experience while those unable to attend could be motivated to register for the next event.
Videos of event recaps can also make your event production budget go higher, which means your event continues to entertain, educate, and delight after the final curtain call.
Maximize ROI and create lasting material
After weeks of meticulous planning, you don't want your event to be forgotten as soon as it's over. Videos of recaps can help increase your event's exposure and ensure it is at the forefront of people's minds.
They're also a way of repurposing event footage into content that is evergreen and earning higher value out of the initial expenditure. Utilize event recaps to make social media posts, website news, or newsletters for subsequent promotional campaigns.
Maximize the impact of your event and increase conversions
When you publish videos of your event to a larger audience of people who didn't go to the occasion. Anyone who was unable to take part or were not aware of the event can nevertheless experience the highlights of your event learn about its importance, and maybe be convinced to attend your next edition.
The increase in engagement could be the cause of conversions, such as subscribers, event registrations or sales.
Latha Youngren, the CMO of event management software Tripleseat, says the recap video of the annual event, EventCamp aids them with multiple digital marketing campaigns and for promotion of their corporate brand's culture.
"Beyond the actual recap content The video also serves different functions. We use it when promoting the next EventCamp in emails, social media, blog posts, as well as paid-for content. This is a fantastic opportunity to showcase our client service and company culture when applying for event awards."
Let your event be a success. celebration
Recap videos provide a visual representation of a successful event. In displaying the testimonials of attendees or positive comments, as well as an overall positive vibe of the event, marketing professionals will be able to convince people that there is value in their event. For those who haven't been to an event before have the opportunity to discover what they've missed from.
How to create and distribute video recaps of events
A captivating film that captures the essence of an event lies in the preparation. Decide on the story you would like to tell and to whom before beginning to create. Create a thought out distribution strategy so you can get your message in front of the people you want to reach.
Plan your recap video before the event has wrapped up
Before the event, make a clear plan for capturing the key moments you want to include in your recap video.
Latha of Tripleseat Explains that the key to a successful event recap video is plenty of planning. The day before the annual meeting of Tripleseat kicks off, they already have a clear vision for the content they will post afterward.
"At Tripleseat, the planning starts long before EventCamp commences. We determine the kinds of images we'd like add to the film and the most inviting places within the venue as well as the most prominent speakers and reaction of the attendees" According to her.
"We engage an experienced local videographer, and instruct them about what they should film and the mood of background music and the length of the project, as well as deadlines."
Find out who you want to reach and the the key messages you want to convey
An event recap video created to relive past events may look distinct from one that is designed to encourage future attendees to register. Before the videographer starts filming decide on the goal of the video as well as its target audience.
Are you making the highlight reel or social proof? Or a teaser to show you next year's events or another thing? When you know exactly what purpose you intend to communicate in your recap video it'll be much easier to create your narrative.
Nebojsa Savicic is the co-founder and CEO of video automation software Simply The event video recap should help viewers feel as though that they attended the event.
"You must come up with a plan. Consider what you would like viewers to learn in the film. What are the most memorable parts of the event, the keynote speaker, or the action behind-the-scenes? When you've got a clear idea of your goals then you'll be able to map out your content for the video."
In order to assist those who attended your event in the past remember it, you may choose to highlight key lessons and highlights from Q&A sessions. But a teaser designed to encourage sign-ups for future events could contain more testimonials as well as footage of the overall excitement of the event.
As an example, Snap uses their event recap videos to create anticipation for their newest release of features.
The format should be based on the specifications of the channel
How you format your video depends upon the channels you make use of. So, think about whether landscape or vertical video orientations are best for your chosen platforms.
Build a distribution strategy
The creation of a strategy for distribution can help get more eyes on your film. Before you hit publish and publish, make a list of the channels you want to utilize to advertise your video's recap. Post it on those places where your target viewers are most likely to spend time.
Presently, 60% of marketers make use of social media to promote virtual event registrations -- if your audience is spending time there, you should post your summary video.
Latha Youngren explains how Tripleseat shares the video in various places to maximise its reach.
"We release our recap video in with attendees in follow-up emails as well as publish it on various social media pages, and encourage employees to promote to their networks, and embed it in a recap blog post, as well as on our EventCamp site," she says. "We are also tagged speakers and attendees featured in the video, so that they are informed and able to show it to their network."
"We improved the quality of the video by employing keywords such as'marketing event recap,' 'industry insights as well as 'networking's results. After that, we transcribing the clip, built an SEO-friendly landing page on our website, and embedded the video alongside a compelling blog post," she says.
"Our recap video went viral, generating buzz in the marketing community and attracting thousands of viewers. It boosted our brand's visibility and established ourselves as a thought-leader and also brought leads." Maria Harutyunyan, co-founder & the Head of SEO at Loopex Digital
Timing is everything
When you post your recap video will depend on the purpose you're trying to achieve. If you're looking to connect with recent participants to remind them of the key lessons learned and highlights, it's best to share your recap video within a few days of the event so the video is fresh in their minds.
If you want to get people signed up for your next event within three months, then post your video during the months prior to the event.
Event recap video best practices
Are you ready to make an event-related video? Make sure you follow these 3 top tips before you get started.
- Keep it brief and simple.
Your video recap of the event provides a short summary of all the events, but it is not a blow by blow account of what happened.
Be mindful of your viewer's duration and their attention span. For instance, Nexus created a recap video of just two minutes that included views from attending industry thought leaders.
If you've got footage left over You can turn it into social media posts or other promotional videos and reduce your production budget.
- Include social evidence
Social proof elements will help build reputation for your brand. If potential guests see favorable experiences enjoyed by recent guests and enjoyed, they are more inclined to register to attend your next event.
Business community online, Change Your Biz, includes social evidence in their video recap by asking attendees and speakers to write about the highlights of their time at Tweak Your Biz.
- Showcase big names
If you hosted any well-known brand names, thought-leaders in the industry, or influencers, feature their names in your articles. It's a form of social currency which could make other readers subscribe to your next edition.
There's also the bonus that when you include these individuals or companies in your video They may share the video with their followers and increase your audience.
For example, the artistic festival SXSW includes well-known actors and TV personalities like Robert Downey Jr, Elizabeth Olsen as well as Eva Longoria in their daily events.
FAQs on event recap videos 1. What length should an event-related video recap be?
A video of an event must be anywhere between one and three minutes. It ought to be closer to a highlight reel, but not as long as an entire feature film. 2. What are the benefits of recap videos?
Videos of event recaps have many key benefits including:
- Increase the visibility of your event
- Increase the ROI of your event
- Inspire new participants to sign-up
- Establish trust with your audience
The wrap-up
Videos of event recaps can make those who weren't there feel like they were participant in the event, and encourage participants to register for the next time. These videos can also be a means of keeping your content alive to keep participants engaged long after the event is over.
From highlight reels to attendee reviews, videos of event recaps help broaden your event's reach. Keep these tips and examples in mind when you plan to highlight the highlights of your event, make social proof, as well as increase the number of people who sign up.