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Dec 31, 2023
Amanda Northcutt

     Amanda Northcutt, founder and the CEO of Level Up Creators. Level Up Creators

"The the majority of my life was filled with joyful mishaps," starts Amanda Northcutt who is Director of Operations and the founder of Level Up Creators. "My journey has been extremely fluid. That's what happens to most people. What we get to is precisely where we're supposed to be, as it's as long as we're in proper mindset and have a strategic approach."

The family jokes they didn't know she spoke until my brother started the college. "My brother is an extremely skilled lawyer. However, his practice has taken up the bulk of our airspace inside the house. When he started in college I was 14 years old and was heading into high school. I began to come into my own once I gained access to airspace inside the home."

Amanda's first job was in the store selling shoes. "Everyone thought I'd have an issue due to my shyness. It was a complete surprise when I came out of my shell, and started selling shoes with a blaze of glory. I set records numbers across the country. This was incredible! I became awestruck by business when I was sixteen, and I was certain when I was there that it was the direction I'd like to take."

Following that, Amanda went to university and teamed up with a fellow student who was running a website and operating and needed someone to sell advertisements on the site. "This was 2005, and advertising on the internet was much like advertising on banners. You were like you were selling air! I heard the phrase "no frequently and I could get over any fears of selling fast to people," she recalls.

After that, being thrown to the bottom at the bottom

"I learned my craft through getting pushed into the deep bottom," she says. "I made that brief selling prospect into a extensive selling role with a small company called TexAgs.com and ended up working more than a decade. That was where I learned the most about the business." She was able to discover the concept of membership which recurring income can provide an increase in value, and also increase LTV in addition to selling sponsorships.

"It's not only a small fun site any longer. It's the biggest college fan site in the world. I was the second employee of the website, and I loved every minute," she laughs. "I learned how to lead and manage employees. That was when I came across the model of membership and regular earnings. That was in 2005. The next year, I'll be on the scene for more than 20 years. Amazing how quickly time moves!"

The company attracted thousands of customers who paid $13 per month to receive information on Texas A&M University sports teams. "We have been able to resolve the issue of moving banner advertisements into sponsorships (brand contracts, as they are known in the present world). These companies wanted to convey their message to readers, and we gave them the ability to access specific materials that could be traced and help move the needle for those involved." she says.

Amanda took the approach and started Northcutt Media, using the modeling of sponsorship they created at TexAgs and then they adapted the model and applied it to every website throughout the United States. "That was my first experience of having owned an enterprise when I was just 22. It was an excellent occasion to regularly travel and to enjoy the things I like."

Then, after a time, her condition decreased. "I had to have a bit of rest, but be mindful of how I live my life," Amanda remarked. Amanda had to adjust the order of priorities in her life, including husband, her medical condition, as well as her baby boy.

Amanda is beginning to speak about her medical journey more publically and is planning to talk about it more. Amanda is aware that women working in high stress jobs are more likely to be suffering from an autoimmune disorder or similar one. "The more I am vulnerable and at a higher risk, the greater chance you'll be able to live with this kind of vulnerability," she says. "Every time I speak about my personal experiences, someone who isn't familiar with me appears and messages me, saying "Hi, are you interested to talk about it and what do you think?' This is wonderful."

Amanda is a rebel against norms. "I was looking to be a mom. I was professional and take on to take care of my health. This meant I needed to be a health professional." In order to bring back an element of discipline in her profession, her husband and she sold their business partner from the business Member Up and took on the role of consultant.

"I am having a wonderful moment supporting businesses through memberships that cover a variety of subjects - topics that people would never contemplate even if they lived in the world and realize that there's an area for every type of interest, and online users that will appreciate your help." After many years within the realm of membership, her attention shifted to executive roles with a part-time job in various SaaS businesses around the world.

In the course of rebalancing her life, Amanda cut back on her hours of work to around 20-30 each week. She focused on becoming "extraordinarily influent" in all her organizations. She quit Silicon Valley at the end in 2022. Then she founded Level Up Creators: "I decided to use what I've learned from this B2B market, specifically the SaaS industry and put it into the hands of the creative community, especially women.

"I'm fascinated by helping women create lasting wealth cycles and utilizing their knowledge to make a significant impact on their communities as well as their followers. They will also receive payment in the form of an offer."

Level Up Creators offers services. Level Up Creators

So what does Level Up Creators accomplish? "We're trying to improve income and influence for female creators in particular. My belief is that I've assembled the most experienced group of entrepreneurs around the globe," she says.

They help people determine what they're doing, where they're going and what will arrive there. Then, they devise strategies for breaking down the barriers that prevent you from getting to the direction you'd like. "Our ideal scenario is that you've collected followers on a particular subject that is essential - and have nearly 50,000 followers on social media or over 2,000 email subscribers."

"When you reach out to us, I'm likely to have at least 100 questions," says Amanda. "I'm always looking for the truth in order to be comprehended." She collects both quantity and high-quality data from its creator, so they are capable of helping to decide the best options for them.

"We want to assist experts in this field create a product suite. We'd like to develop lead magnets. In the future, we might create an educational course or perhaps a masterclass of three parts or something like this, then we would change to a recurring income product. This could be $49, $79, or the annual $249 membership."

When you do that, Level Up Creators would allow customers to be part of groups as well as earn greater amounts of regular income. It happens in the event that "you can provide an unwavering, high-quality service that's on the top of your customer as well as your fans," she says.

The Level Up Creators team

The Level Up Creators team - image (c) welevelupcreators.com

This is how she assists people professionalize their creator mindset. "Oftentimes those who are subject matter experts creaters are reluctant to partner together with other brands or develop products only to ask the audience to buy the items. My goal is to assist creators to understand that they're in a unique position to provide value over and beyond what could be offered for free via social media.

"We want power, respect, authority and love - the basic desires of our lives," she adds. "We consider ourselves our creators by virtue of the work they do. We are able to learn a lot about their lives and we'd like to be like them. they live." Amanda believes that if artists give us all the opportunity to be more like how they live their lives There is also the possibility for creators to sell things which add value and assist people followers achieve their goals. This creates "a positive cycle".

"We appreciate more of the creators rather than huge heritage brands with a an international reach, since it's an individual, not a brand. Our primary goal is to declare that you can earn money by selling products because people want to purchase what you sell. We aren't involved in unsavory sales or marketing and we do not have to deal with those who aren't providing real legitimate value to their communities. This is known as table stakes."

The future of brands, along with the demise of brands which have existed for a long time

"I'm happy to be an organization that is helping creators yet again and are intensifying our efforts to help women,"" Amanda muses. The company is a professional one and we're striving to reflect our clients' businesses, being a creator-first firm to our own clients." She explains they're working to teach creatives to think like CEOs in order to run their business effectively.

"We are currently working on an exciting new product!" She exclaims. The team announced Level Up Creators School on March 1st 2024. The school is a business-related subscription specially designed to assist creators. "We'll offer our knowledge and know-how to create an environment for learning, with a the resources and community along with assistance to help creators in reaching their next level of earnings, which is for the majority of creators $50,000 MRR and we'll utilize the Fastest Path To 50 framework to help people reach that goal. It's exciting!"

In closing, and as an idea for the whole business Amanda says: "The industry is moving toward a direct-to-consumer model that gives creators greater control over buying from consumers and making content. It's incredible the level of love people have for creators that they admire."

Amanda says that millennials as well as GenXers do not rely on big companies from the past anymore for information "These big cable networks are gone! The choice is taking a train ride or die."

"I absolutely decide on my own and that's how I move forward. I've created a business to assist in bringing that vision to life, and also help those who want to be wildly successful. I'd like to see money be given to creators as opposed to gigantic companies. The same way as telling people "All right, let somebody else take the lead!' This is the perfect time to be a content creator!" she smiles.

Additional details

Amanda Northcutt is a consultant as well as a coach, and a six-time executive who has grown and created online businesses to B2C D2C, D2C as well as B2Bs.

She established Level Up Creators to help prominent creators and educators create successful businesses that can last for a long time. Level Up Creators offers strategies and resources to people that have at least one thing that's already utilized, like subjects like fitness, financial sports for personal finances, travel, or well-being and is ready to expand their impact and earnings. For more information, visit welevelupcreators.com.

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