Terms

The Level Up Creators team - image (c) welevelupcreators.com

"We are all aware that the creators, in general are beyond burnt out of the content production and distribution side of things," starts Amanda Northcutt who is the creator of Level Up Creators. "So we are thrilled to assist creators increase their publishing possibilities."

The business she operates at Level Up Creators is a reflection of the companies they teach people how to run and they practice what they preach with the same strategies for maximizing these distribution opportunities. "We take source content like an audio or video in long form or an ebook or perhaps a 5,000-word essay," she explains. "This is an enormous collection of content and you'll find blogs, emails, lead magnets and dozens of social media content.

"I'm not suggesting that you repeat every word you already said in your YouTube clip, but you can choose to take an add-on or reductionist approach," she continues. "You could summarize key points of your video's 10 minutes in an email or you can write an article, and then elaborate on a particular point. You may even have an entirely new source of information if you decide to do this."

Amanda declares that this is just one approach for helping creators think more strategically about their burgeoning business. This is a way to leverage existing content in the best possible way "Successful individuals know what levers they should pull in order to reap the most value. We are helping with the content dissemination and distribution straight out of the gate." Amanda and her team assist with the tactical approach and help in the creation of writing the content. "This is to reduce burnout and over-work; this is paramount to ensure that the creator can have free creative space in their brain."

Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com

Level Up Creators can also take administrative tasks off a creator's plate. "We're taking care of DMs, email, calendar as well as gatekeeping and brand agreements, and we do also manage talent. We then get on with making a roadmap for products, making awesome stuff, and promoting it!" The team helps creators take care of the "the essentials that will get the conversation to where this conversation is acknowledged as having the credibility it needs".

Amanda and her team members are here to "have people let their minds to dream big," she says. "We want to understand how the creator's mind wants to take them: lifestyle design considerations, and income targets. We assist in putting together a long-term plan that includes the mission, vision as well as the values and objectives that form what's known as the North Star of a company. It's the thing everyone is looking to when they're trying to make decisions, or at the very least when it comes to a business that is run well."

Marketing is a process that involves thinking.

When the thinking process and the release of creativity mind power has been completed, Level Up Creators take a look at particular products such as memberships or online masterclasses that suit the creator's needs and are in line with these visions. "For example, we'll ask ourselves, 'How will creating a membership product align with our long-term plan?' That's the litmus test."

"We can do collaborations together with creators from other fields. We are able to do brand agreements. We are able to start your own line of merchandise. You could offer premium, one-on-one coaching and group training. Then we take the set of solutions and figure out which products we can package that up in and then we help in bringing them to markets."

Level Up Creators also wants to ensure that its clients are in good contact with their community of business and creators as well as others that aren't competing, but tangentially linked companies or have the same publics.

Amanda believes in the power of sharing with audiences: "a rising tide lifts all boats, and it's always possible to make the pie greater," she smiles. "It's not like, 'If I share my audience and they go away and never return' - because they're following them because of a reason." Therefore, affiliate programs, and other similar ones are crucial and Level Up Creators is able to connect the dots with its marketing automation.

Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com

Marketing automation could sound quite technical, however Amanda sells the idea with the same rigor and clarity as any other. "It's the technology that allows the creators communicate with their subscribers at a large size. It's an behind-the-scenes automatic sales engine that is working to support you 24/7, on your subscribers' conditions.

This machine links every single digital touchpoint you have with prospective and current customers as well as your customers using a backend software or two carefully designed to guide your customers on that customer journey that can lead to the purchasing.

"We're huge on mailing lists, and we're also big on partnership marketing," Amanda adds. "When you have the right thing with your marketing strategy subscribers are at the helm. They're only seeing content that will be relevant to them. It's a fantastic way to get people engaged. We'd like to bring users to join that ecosystem of email.

"Then we want to provide value repeatedly, diligently strategically, in a larger strategy" Amanda concludes. "We need to ensure that we're providing value before we ask customers to purchase items. We will ask people to buy things since we're selling products that make lives easier, aren't they? !"

Additional information

Amanda Northcutt is a consultant as well as a coach, and six-time executive who has developed and scaled online businesses to D2C, B2C, and B2Bs.

She established Level Up Creators to help influential creator educators build viable businesses. Level Up Creators offers strategies and tools to those who own at least one current product or service in the fields of health, financial planning, travel, or sports and is ready to scale their impact and income. For more information, visit https://welevelupcreators.com.