Terms

Sound membership strategy acknowledges that there will have periods when members will become more cautious in their spending.

Preparing for this moment rather than reacting could be the only factor that determines how well your group can maneuver through environments where consumers are ultra-cautious.

How do you plan to prepare? Diversification of revenue recurring.

Timestamps: 00:00 - Introduction 02:04 What we'll cover 03:05 - Customer case analysis 10:10 Optimizing mix of plans 15:50 – Quarterly/Annual planning strategy 22:45 - The way to a 5x increase in revenue 28:00 The key takeaways at 30:46. Q&A