Terms

In the final days of this year, I'm hoping to let you know the activities we've had these past months . Since then we've finished three cycles of six weeks, with our typical cool-downs during the intervals. There's a lot to cover and I'll dive right into.

Big Batch projects

We shipped six "big bunch" projects, balancing betting on the future periodic updates that are based on user comments, as well as improvements in our technological foundations.

1. A new metrics experience

The previous version of the service had a "standard problem" list of SaaS indicators for customers to analyze their performance. As time went by, we realized that this was falling short in a couple divergent ways: being inaccessible to customers who aren't experts in data, and not offering enough information and those with solid knowledge of data (or even their own internal analytics teams). This led to the lack of confidence in the data we were surfacing.

In the course of this year, we have rolled out a brand new data collection API as well as a metrics layer to lay the foundation for an personal experience in terms of metrics, focusing on member. This involved removing certain metrics that were outdated, and adding new metrics, as well as improving their reliability and more detailed.

Our new Trials metrics dashboard

We continue to support some orders-based legacy metrics, while the new metrics are more focused on trends as well as assessing business health over a more long period of time.

These metrics share the same design principles that are based on the analysis of trends on a monthly calendar basis, which we think is a better fit for businesses with recurring subscriptions that utilize . These trends are tracked in time using segmented columns. We also include a table that breaks out each specific segment for every month.

Our new Churn metrics dashboard

You can click on each individual cell segment to see a view of that monthly data graph, and importantly: see all of the individual details that comprise the activities (whether you're looking for members or subscriptions).

Simply put, it is possible to take the same path through the organisms to the Atom. These were created to assist creators easily understand what's working in their lab, as well as the best places to go for a second look.

The latest trend metrics include The new trend metrics are: - MRR. See the factors the can affect your monthly recurring revenue: carryover from the prior month, the addition of new members, reactivations, upgrades, downgrades, cancellations, and failed payments. Additionally, look at ARPM and LTV. Then, you can see the number of Paying members. Dead simple, see how your audience of paying members changes over time. The same sorting like you do with MRR (upgrades, downgrades, etc.). -- Net Revenue. An easy look at your raw cashflow for the month, derived from total revenue less refunds. - Churn. You can spot potential problems lurking below the surface with the help of the revenue churn breakdown by the voluntary (cancellations) as well as involuntary (failed the payment). Also, you can see the rate and counts for each segment (i.e. X payment that failed for an amount of Y%). - Trials. Review the results of your free and paid trials over the course of time. For a given month you'll be able to determine the amount of trials that were launched, as well as the length of time they lasted, and how many have been converted into recurring memberships and also the conversion rate for your entire trial. - Plan comparison. Pick up to five plans and compare them against one another using any of the above metrics.

2. Comments and likes on the posts

Posts allows customers to interact with their paying members directly, via email and publishing their own blogs. This is used to various ways, such as a newsletter replacement, to deliver benefits, or to simply reach out to check in.

KH8rlU5AAx3bZOPrgV3J The Comments feature has been updated.

In order to better create space to facilitate dialog and to build community, you can now enable comments and likes on posts (and likes on comments). These can be enabled at a global and per-post basis, including a locked read-only state for the time that a discussion has completed its course.

It is possible to deep-link comments, load new comments in real-time without a page refresh, and display badges to show comments made by employees, and moderate any abuse from malicious actors. Users can also set browser notifications for whenever new comments are made.

Posts remain an area of active investment for us, and we're very excited by the new possibilities for scenarios this could open up to clients.

3. Improved group subscriptions

Customers can offer Group Subscriptions that comprise several seats that are managed and purchased by a single contact. It is typically used for institutional or corporate settings.

The feature has been discussed many times throughout the years, and have made several major enhancements based on the usage we've observed and the customer's complaints.

The updated Interface for Group Subscription interface

Six upgrades were delivered for Group Subscriptions:

• Plan groups members can now self-service upgrade their individual subscriptions to group subscriptions that was previously required to be manually done by an administrator.
• Managers changing It's now feasible to allow group leaders to turn the management of their group to a different member as well. It's a lot easier for administrators of the site as well. Managers don't take a seat: Customers can specify whether or not the person who manages the group subscription is counted towards the total seats that are included in the subscription or not.
• No auto-renew for subscriptions paid externally when an individual subscription is paid externally (via check or other) the site will no longer display auto-renewal choices in their account since the management of this is done by the admin of the website.
• Display seat utilization in admin: We improved our dashboards, allowing us to display more clearly the seat usage for all group subscriptions.
• Generic URL for managing members: Previously to deep join a user to the part of their account that they could control their team, you needed to provide their unique URL that included the ID. Now, there's a generic routing URL so the creators are able to automate their customer service.

4. Updating our marketing site

After we revamped our marketing site at the start of the year 2020, we've released many enhancements and new features to our site, however we hadn't gone back to make sure our website is current and present our stories in the most compelling way possible.

New updates to .com

We completed a comprehensive content audit, reframed our product positioning based on the information we've gathered, designed new landing pages and enhanced our images with refined branding, and updated the page for customers to show the features that they're currently using.

Improvements to .com

All of this is emphasize the modularity of our system and the way we could fit into so many different applications.

5. Performance improvements

is used by some really large creators, each driving millions in revenue per year and hundreds of thousands of members. As we've onboarding these customers and observed, certain areas of our administration became extremely slow and cumbersome in daily use, indicating the poor reliability of our system and level of craft.

The last cycle was dedicated to improving the performance of a few key areas: Activities, the Dashboard, CSV exports, as well as the segmented view of members who are free. The experience of using an account with large audiences has become much snappier and we're seeing dramatically shorter load times, and a decrease in worker load via our instrumentation.

6. Cancellation surveys

For more information for creators on the reasons why customers have cancelled their subscriptions, we're shipping cancellation Surveys that will be displayed to subscribers after they have cancelled. This data is aggregated in the new view of cancellations.

The new Cancellation survey feature

This information not only aids owners regain customers, but also provides an feedback loop to help them understand the value of their membership service as time passes, helping ensure that it is in line with the customers' requirements.

Our new Cancellation surveys

This view offers creators an overview of two distinct segments: cancelled subscriptions which haven't yet been had a churn (and can be won back) as well as those that are fully expired and have been churned. It also shows the cancellation causes that are broken down for both segments. The data is sorted and exported as CSV. CSV just like all other information in .

Surveys can be enabled or disallowed, however it is enabled by default.

Small batch, and on-the-fly projects

These are smaller projects that were completed alongside the more extensive projects described earlier (not including bugs and support tickets). They generally range from 2 days to 2 weeks work, inspired by feedback from our customers as well as information gathered from our customers' teams. We [email protected]

• A preferred partners page on our website for marketing, which will showcase some of our top development partners, and to connect prospects with them.
• pagination of our blog in order to improve SEO and increase the amount of time spent on our site.
• new protection to podcast RSS feeds that are served by ACast.
• Support for Hungarian and Czech as options for localization
• a new coupon targeting option, so coupons can now can be used on any or all of the following: new purchase, previous purchases in the event of reactivating expired subscriptions or even when you upgrade a subscription.
• An API feature that allows you to block certain text links that were hindering iOS app store approvals for some customers.
• innovative tax-handling options that are a new option for tax management in Canada, so clients are getting the correct amount based on the revenue and their nexus
• Cookies banners on the website for marketing to EU as well as UK visitors to the UK and EU sites.

We also automated some of our internal applications that we use to migrate customers from other competitors like Substack as well as Pico. Finally, we audited and then restricted our usage of 3rd parties' cookies in order to protect our customers' privacy.

Like all releases, these really are a full team effort from research and development to implementation, aiding in documentation, customer support, and marketing. Thank you to our team for their remarkable work done and many thanks to our customers and partners. We wish you a Merry Christmas!